Beloved Womenv3.11.1.6
Released April 26, 2025Redesign
The recent redesign update resulted in a strongly negative impact on the Android platform. Authentication failures following the update drove a 0.7 star decline in average ratings, dropping from 4.03 to 3.33. The attempt to improve retention through a new login process backfired by creating a critical barrier to entry.
What changed
- UXUpdated user interface design
- RetentionNew login flow and authentication process
Reception
UX
no_evidence
Retention
backfiredThe new authentication process prevents account access, causing a 0.7 star decline in the average Android rating.
How it played out
The average rating declined by 0.7 stars following the update, driven by user reports of broken authentication flows that prevent account access. While the update intended to improve retention, the current login process creates a barrier that forces users to abandon the app. Momentum is weakening as these technical regressions overshadow the existing content value.
Marlvel takeaways
- Roll back the authentication flow to the previous version to restore account access for Android users.
- Investigate the specific technical failure points in the login process identified by users post-update.
- Prioritize stability patches over interface changes to recover the 4.03 baseline rating.
Original release notes
New UI and Login flow