Report updated May 12, 2026
Big Little Feelings
For parents of toddlers and young children seeking research-based, practical guidance for behavioral and developmental challenges.
Big Little Feelings is an established education app that is a paid app.
What is Big Little Feelings?
Big Little Feelings is an education app for parents of toddlers that provides mobile access to research-based parenting video courses.
Users hire the app to access expert behavioral guidance in a portable, easy-to-use format that replaces the friction of web-based course portals.
Current Momentum
v46.0 · 1w ago
Maintenance- Shipped dark mode support.
- Fixed deep linking bugs.
Active Nemesis
Positive Parenting Solutions
By Positive Parenting Solutions
Other Rivals
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Gathering signals...
What makes this app unique?
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What Are The Key Features?
Access to purchased parenting video modules within a dedicated mobile interface
Alerts for new content, course updates, and parenting news
Bookmark functionality to save specific content for quick retrieval
How much does it cost?
- Individual courses priced from $25 to $74
- Bundles available for combined course access
Direct-to-consumer model selling individual educational modules as one-time purchases, anchored by a 30-day money-back guarantee.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Big Little Feelings make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Big Little Feelings?
Where is it available?
Localized markets (1)
How's The Education Market?
Market outlook for this category
Available very soon
Which niche is Big Little Feelings in?
to learn effective child behavior management strategies
Explore the full Parenting Courses niche
Every app in this space — 5 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Both apps target the same demographic of parents seeking structured, expert-led behavioral guidance for child-rearing. They compete directly for share-of-wallet in the digital parenting education market by offering proprietary video-based curriculum.
Differentiators
- Offers a structured 7-step success system that provides a clear, linear path for user progress.
- Includes a personality priority assessment tool to tailor parenting advice to specific child and parent needs.
- Maintains a high volume of user reviews, establishing significant social proof and trust within the category.
Head to head
The target app should pivot from a simple content delivery vessel to a structured educational platform to compete with the nemesis's curriculum-based authority.
Same space(1)
This app serves the same parenting niche but focuses on developmental tracking and milestone management rather than just video-based education.
Differentiators
- Integrates a developmental milestone calendar to help parents track specific growth markers over time.
- Supports multi-child tracking, allowing parents to manage data for several children within one interface.
- Provides a more utility-driven experience compared to the target app's content-consumption-only model.
Compare Big Little Feelings against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Big Little Feelings
Strengths to defend, gaps to attack
Core Strengths
- High-trust brand authority built on research-backed parenting advice
- Lightweight mobile interface reduces friction for returning users
Critical Frictions
- Content-consumption-only model lacks long-term retention hooks
- No community or interactive features to drive daily active usage
Growth Levers
- Integrate developmental milestone tracking to create ongoing utility
- Expand B2B partnerships with preschools using the existing video library
Market Threats
- Curriculum-based rivals siphon users seeking structured progress
- Lack of subscription model limits recurring revenue stability
What are the next best moves?
Ship developmental milestone tracking because it provides ongoing utility beyond video consumption → increase long-term retention
Competitors like The Observant Mom use milestone tracking to maintain user engagement after initial content consumption.
Trade-off: Pause the development of new video modules — existing library is sufficient for current user needs.
A counter-intuitive read
The app's lack of a subscription model is a strength, as it avoids the 'subscription fatigue' that drives parents to cancel recurring payments for parenting tools.
Feature Gaps vs Competitors
- Developmental milestone tracking (available in The Observant Mom but missing here)
- Multi-child tracking (available in The Observant Mom but missing here)
- Structured 7-step success system (available in Positive Parenting Solutions but missing here)
Key Takeaways
Big Little Feelings succeeds as a high-trust content repository, but the lack of ongoing utility leads to post-purchase churn, so the PM should prioritize adding milestone tracking to keep parents engaged after course completion.
Where Is It Heading?
Stable
The parenting education market is shifting toward utility-driven platforms that track child development alongside content consumption. Big Little Feelings remains exposed to churn because its current design treats the app as a static library rather than an active parenting companion.
Recent updates focused on stability and UI tweaks, indicating the app is currently in a maintenance phase rather than aggressive feature expansion.
The absence of community features creates a churn risk as users complete their course modules and have no reason to return to the app.