Report updated Jun 21, 2026

Birthday Calendar and Reminder is a well-regarded utilities app that is free with in-app purchases. With a 4.9/5 rating from 85.3K reviews, it maintains solid user satisfaction.

What is Birthday Calendar and Reminder?

Birthday Calendar and Reminder is a personal event-tracking utility for iOS and Android that manages recurring dates via calendar sync and custom notifications.

Users hire this app to offload the cognitive burden of remembering personal milestones, ensuring they never miss events through multi-layered, time-specific alerts.

Current Momentum

v2.3 · 3mo ago

Maintenance
  • Maintains high rating across 85k reviews.
  • Ships stable updates for platform parity.

Active Nemesis

Birthday countdown & reminder!

Birthday countdown & reminder!

By Alexandr Shustov

7-Day Rank Pulse 🇺🇸

Utilities

No ranking data

ToolsGrossing

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Calendar SynchronizationDifferentiator

Syncs birthdays with external calendar accounts to enable shared management.

Watch Companion AppDifferentiator

Displays upcoming birthdays directly on wearable devices.

Customizable RemindersStandard

Allows setting multiple notification alerts at specific times.

How much does it cost?

Freemium
  • Free version available
  • In-app purchases offered

Freemium model utilizing in-app purchases to monetize a utility-focused toolset.

Who Built It?

Christopher Wolf

View Publisher Intel →
Utilities

Enrichment in progress

Publisher profile available very soon

What other apps does Christopher Wolf make?

Schulferien & Feiertage

Schulferien & Feiertage

Nachschlagewerke

What do users think recently?

High confidence · Latest 100 of 1.1K total reviews analyzed

How did the latest release land?

Overall
4.9/ 5
(85.3K)
Current version
5.0/ 5
+0.1 vs overall
(1.1K)

What is the recent mood?

Excited

Recent user voice shows a excited sentiment.

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for Birthday Calendar and Reminder?

Where is it available?

Localized markets (20)

United StatesAustraliaBrazilCanadaGermanySpainFranceUnited KingdomIndonesiaIndiaItalyJapanSouth KoreaMexicoNetherlandsPortugalSwedenSingaporeTurkeyVietnam

How's The Utilities Market?

How does it evolve in the Utilities market?

The app maintains a 4.95 rating on iOS and 4.88 on Android, signaling high user trust that offsets the lack of social-utility features found in the nemesis.

Rank progression

1 active ranking tracked — 30-day window

The rivals identified

Nemeses(1)

This app directly competes for the same user base by offering core birthday tracking and reminder functionality, positioning itself as a utility for personal event management.

Differentiators

  • Includes a built-in greeting card library, providing a direct path to social engagement for users.
  • Features an integrated age calculator, offering additional utility beyond simple date tracking and reminders.
  • Supports custom contact labels, allowing for more granular organization of personal birthday lists.

Head to head

The nemesis is currently stagnant; the target should capitalize on its superior rating and active maintenance to capture the remaining market share.

Compare Birthday Calendar and Reminder against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for Birthday Calendar and Reminder

Strengths to defend, gaps to attack

Core Strengths

  • High-trust rating baseline across 85,000+ total reviews
  • Stable cross-platform performance on both iOS and Android

Critical Frictions

  • Absence of social-engagement features like greeting cards
  • Lack of granular contact-labeling tools

Growth Levers

  • Integration of an age calculator to match nemesis feature parity
  • B2B partnerships for family-event management

Market Threats

  • Feature-rich rivals siphoning users via social-utility bundling

What are the next best moves?

mediumInvest

Ship age calculator feature because the nemesis uses it to capture social-utility users → increase feature parity.

The nemesis uses an age calculator as a key differentiator to attract users beyond simple date tracking.

Trade-off: Pause the UI refresh for the settings menu — feature parity is a higher-yield acquisition lever.

A counter-intuitive read

The app's high rating is a liability because it creates a false sense of security while rivals like Birthday countdown & reminder! successfully bundle social features that users actually want.

Feature Gaps vs Competitors

  • Greeting card library (available in Birthday countdown & reminder! but absent here)
  • Age calculator (available in Birthday countdown & reminder! but absent here)
  • Custom contact labels (available in Birthday countdown & reminder! but absent here)

Key Takeaways

The app holds a strong category lead through reliability but risks stagnation against feature-rich rivals, so the product team must prioritize social-utility integrations to defend the user base.

Where Is It Heading?

Stable

The utility-tracking market is consolidating around apps that offer social-engagement tools, leaving pure-reminder apps exposed. The subject app must pivot from maintenance to feature-expansion to prevent the nemesis from capturing the next wave of casual users.

The 4.95 iOS rating baseline provides a strong foundation for testing new premium features without risking mass churn.

The lack of social-utility features like greeting cards creates a churn risk as users migrate to feature-bundled competitors.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Birthday Calendar and Reminder, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The product strategy pivoted from fixing technical notification bugs to addressing feature gaps in social utility to better compete with the primary nemesis.

shifted

Strategic focus pivot

shifted

Weakness profile update

improved

Sentiment score increase

added

Feature gap identification

Cite this report

Marlvel.ai. “Birthday Calendar and Reminder Intelligence Report.” Updated Jun 21, 2026. https://marlvel.ai/apps/birthday-calendar-and-reminder

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