Birthday Card Maker - Ecards
Birthday Card Maker is a design utility for creating personalized birthday invitations and corporate cards on iOS.
The App DNA
What makes this app unique?
The app removes the design friction for users needing quick, shareable event invitations by providing pre-made templates and basic editing tools.
For Individuals planning personal birthday celebrations and business users requiring professional invitation designs.
What does it look like?
Key features
Selection of pre-designed invitation templates for birthdays and corporate events.
Tools for adding personal images, text, stickers, and filters to card designs.
Creation of animated images and video invitations for sharing.
How much does it cost?
The app is currently free to use with no explicit subscription or IAP gates identified in the store metadata.
Velocity
Dormant developmentnew contentUX improvementsShow more...
With no updates in 383 days, the app has entered a state of total stagnation. The last release, which introduced new wishes, GIFs, and birthday videos, remains the only data point in the analyzed window. There is no evidence of ongoing development or operational activity, marking the app as a zombie project.
Who built it?
Muhammad Faizan Ali Khan
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General Knowledge Notes & MCQsUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Birthday Card Maker - Ecards
How's the Utilities market?
Birthday Card Maker occupies a niche in the utilities category, relying on a free-to-use model to attract casual users. The absence of recent updates suggests a lack of active investment compared to category peers.
The rivals identified
The Analyst's Read
Key takeaways for Birthday Card Maker - Ecards
Where is it heading?
The utilities market for design tools is consolidating around apps with frequent template updates and social-sharing integrations. Birthday Card Maker's lack of activity since October 2025 leaves it exposed to more agile competitors, which will likely result in a continued decline in user interest.
- The 380-day update gap indicates the app is in maintenance mode, which will likely lead to a decline in organic discovery.
The SWOT
- Template library reduces time-to-value
- Video export encourages user sharing
- Corporate templates target B2B utility
Next best moves
Audit current template library because the app has been dormant for over 12 months → identify assets for a refresh
The counter-intuitive read
The app's lack of monetization gates is a liability rather than a strength…
Read the full takeBottom line
Birthday Card Maker remains in a maintenance-mode state, limiting its ability to compete against active rivals. A template refresh would address the staleness driving the lack of recent engagement, but the lack of development velocity suggests a sunset posture is more likely.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Birthday Card Maker free to use?
Does Birthday Card Maker support corporate event invitations?
Can I share my designs as videos?
Sources
- [1] App Store
Report last updated