*This report is informational for parents and professionals, not a recommendation for children.* Bitmoji is a personalized avatar and sticker utility that allows users to create cartoon representations of themselves for use across messaging platforms. It functions as a strategic engagement tool for Snap Inc., leveraging deep integration with Snapchat to offer unique social features like Friendmoji and AR Lenses. While it maintains a massive user base, it is currently navigating a period of declining sentiment due to a controversial 3D aesthetic update and technical issues with third-party keyboard integrations.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Utilities
Sentiment
4.5
3.7M reviews
Nemesis
Memoji
The App DNA
What makes this app unique?
For Social media users and digital communicators who want to add a personalized, expressive, and visual element to their text-based conversations.
What does it look like?
Key features
Tools to design and customize an expressive cartoon avatar that represents the user.
2-person stickers featuring the user and their friends, available exclusively when linked with Snapchat.
A vast collection of stickers featuring the user's personal avatar for use in various chat applications.
Integration with Snapchat to place 3D versions of the user's avatar into the real world via AR.
Support for using Bitmoji stickers across multiple platforms including iMessage, Gboard, and Chrome.
How much does it cost?
The app functions as a strategic ecosystem tool for Snap Inc., prioritizing user engagement and brand identity within the Snapchat platform over direct monetization.
Velocity
Maintenance developmentperformanceShow more...
The development trend is currently stagnant, as the last two recorded updates consist solely of generic bug fixes and performance improvements. There have been no major feature releases or significant changes documented since at least January 2026. The app appears to be in a maintenance phase, focusing exclusively on stability rather than new content or functionality.
Who built it?
User Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate personalized expression and sticker variety, but report 3d avatar update.
How are ratings & reviews evolving?
What users say, by theme
- Personalized Expression
- Sticker Variety
Unlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Bitmoji
How's the Utilities market?
The rivals identified
By Apple
Native iOS avatar system providing seamless sticker integration across all system apps without requiring a third-party keyboard.
- Zero-install friction for iOS users
- Hardware-accelerated facial tracking for animated 'Animoji' clips
- Automatic contact card integration (Poster) in iOS
Genies & Gems: Puzzle & QuestsContenderMMojiPopContenderMMirror: Emoji Maker & StickersContenderBBobble KeyboardContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Bitmoji
Where is it heading?
- High-frequency backlash against the 3D avatar update is driving a 'Frustrated' user mood.
- Persistent bugs in Gboard integration are rendering the core utility 'useless' for many users.
- Recent updates (v11.81/11.83) focused on maintenance rather than addressing core aesthetic or integration complaints.
The SWOT
- Massive library of situational 2D stickers covering diverse conversational idioms.
- Unique 'Friendmoji' social hook that drives network effects within friend groups.
- Deep AR integration with Snapchat's 3D World Lenses.
- High brand recognition and established user base (3.7M+ ratings).
- Reintroduce 2D legacy avatars to recapture alienated long-term users.
- Expand Friendmoji functionality to other messaging platforms (WhatsApp/Telegram).
- Develop a digital fashion marketplace for user-generated content.
- Integrate with third-party games via an SDK similar to Genies.
Next best moves
Reintroduce 2D avatar style as a legacy toggle option.
+ 2 more prioritized movesFeature gaps
UGC digital fashion economy (available in ZEPETO) +3
Since the last report: Bitmoji is experiencing a decline in user sentiment and technical reliability, with core keyboard integration issues and aesthetic backlash overshadowing its established market position.
Bottom line
Bitmoji remains the market leader in avatar-based stickers due to its massive content library and unique Friendmoji social hook, but it is currently vulnerable. To protect its position against native OS rivals like Memoji, the PM must urgently address the aesthetic backlash of the 3D update and fix critical keyboard integration bugs that are driving churn.
Unlock 4 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeReport last updated