Report updated Apr 19, 2026
Bitmoji
For social media users and digital communicators who want to add a personalized, expressive, and visual element to their text-based conversations.
Bitmoji is an established utilities app that is completely free. With a 4.5/5 rating from 3.7M reviews, it shows polarized user reception. Users particularly appreciate personalized expression, though 3d avatar update remains a common concern.
What is Bitmoji?
Current Momentum
v11.81 · 2mo ago
MaintenanceBitmoji is currently in maintenance mode, with no major feature updates identified in the provided version history.
Active Nemesis
Memoji
By Apple
Other Rivals
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Tools to design and customize an expressive cartoon avatar that represents the user.
2-person stickers featuring the user and their friends, available exclusively when linked with Snapchat.
A vast collection of stickers featuring the user's personal avatar for use in various chat applications.
Integration with Snapchat to place 3D versions of the user's avatar into the real world via AR.
Support for using Bitmoji stickers across multiple platforms including iMessage, Gboard, and Chrome.
How much does it cost?
- Completely free to use with no in-app purchases or subscription requirements
The app functions as a strategic ecosystem tool for Snap Inc., prioritizing user engagement and brand identity within the Snapchat platform over direct monetization.
Who Built It?
Empowering digital self-expression through personalized avatars and cross-platform sticker integration.
Portfolio
1
Apps
Explore the full Bitstrips report
Portfolio breakdown, audience, momentum, and every app published by Bitstrips.
What do users think recently?
High confidence · Latest 100 of 107.7K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate personalized expression and sticker variety, but report 3d avatar update and snapchat integration.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Bitmoji?
How's The Utilities Market?
How does it evolve in the Utilities market?
Rank progression
11 active rankings tracked — 30-day window
The rivals identified
The outtake for Bitmoji
Strengths to defend, gaps to attack
Core Strengths
- Massive library of situational 2D stickers covering diverse conversational idioms.
- Unique 'Friendmoji' social hook that drives network effects within friend groups.
- Deep AR integration with Snapchat's 3D World Lenses.
- High brand recognition and established user base (3.7M+ ratings).
Critical Frictions
- Significant user backlash against the 'creepy' 3D avatar aesthetic update.
- Technical debt leading to broken Gboard and keyboard integrations.
- High friction for non-Snapchat users due to forced account linking.
- Lack of a UGC economy compared to competitors like ZEPETO.
Growth Levers
- Reintroduce 2D legacy avatars to recapture alienated long-term users.
- Expand Friendmoji functionality to other messaging platforms (WhatsApp/Telegram).
- Develop a digital fashion marketplace for user-generated content.
- Integrate with third-party games via an SDK similar to Genies.
Market Threats
- Native OS avatar systems (Apple Memoji) offering zero-friction integration.
- Competitors like ZEPETO offering superior social retention through metaverse environments.
- Technical obsolescence if keyboard integration issues are not resolved.
What are the next best moves?
Reintroduce 2D avatar style as a legacy toggle option.
High-frequency complaints describe the 3D update as 'creepy' and 'ugly,' leading to a declining sentiment trend.
Prioritize stability fixes for Gboard and third-party keyboard integrations.
Medium-frequency complaints state the app is 'useless' due to broken keyboard support, which is the primary utility touchpoint.
Evaluate standalone login options for non-Snapchat users.
User feedback indicates significant friction for those who want the utility but do not want a Snapchat account.
Feature Gaps vs Competitors
- UGC digital fashion economy (available in ZEPETO)
- In-app social feed and persistent metaverse environment (available in ZEPETO)
- Developer SDK for 3rd-party game integration (available in Genies)
- Native OS contact card/Poster integration (available in Memoji)
Key Takeaways
Bitmoji remains the market leader in avatar-based stickers due to its massive content library and unique Friendmoji social hook, but it is currently vulnerable. To protect its position against native OS rivals like Memoji, the PM must urgently address the aesthetic backlash of the 3D update and fix critical keyboard integration bugs that are driving churn.
Where Is It Heading?
Declining
High-frequency backlash against the 3D avatar update is driving a 'Frustrated' user mood.
Persistent bugs in Gboard integration are rendering the core utility 'useless' for many users.
Recent updates (v11.81/11.83) focused on maintenance rather than addressing core aesthetic or integration complaints.