MARLVEL

BKNGI vs its rivals

Side-by-side comparison against BKNGI's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

BKNGI
This App
Supercuts Hair Salon Check-in
Nemesis
One83 Mane Studio App
Contender
Chop Top Barbershop
Contender
Byrdie Blendz It
Contender
Sport Clips Haircuts Check-In
Contender
MaxiUp - AI Looksmax - Glowup
Peer
MeGo Client
Peer
Nail Art Salon-Stylish Designs
Peer
Eye Makeup Artistry - Tutorial
Peer
Core Identity
DeveloperAexol StudioRegis CorporationMillennium Systems InternationalTecwi Engineering GmbHTecwi Engineering GmbHSport ClipsEta studioMillennium Systems InternationalRiafy Technologies Pvt. Ltd.Riafy Technologies Pvt. Ltd.
CategoryLifestyleLifestyleBusinessBusinessBusinessLifestyleBeautyBusinessLifestyleLifestyle
PlatformiOS, AndroidiOS, AndroidiOSiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOS
Store Metrics
Rating0.0 / 54.7 / 55.0 / 55.0 / 55.0 / 54.5 / 55.0 / 52.4 / 53.5 / 54.5 / 5
Ratings Count083,91513112,5211241558
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateSep 29, 2025Jun 6, 2012Nov 10, 2025May 11, 2021Apr 23, 2025Jul 30, 2018Apr 30, 2026Jun 2, 2024Nov 11, 2021Oct 29, 2021
Last UpdatedDec 1, 2025Mar 3, 2026Feb 18, 2026Mar 27, 2026Apr 23, 2025Apr 22, 2026May 4, 2026Apr 22, 2026Oct 31, 2025Dec 25, 2025
Sentiment & Reviews
Sentiment-positive--------
Score-85/100--------
Praises-
  • Time-saving utility
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Complaints-
  • Inconsistent availability
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Requests----------
Strategic Intel
Strengths
  • Subscription model anchored on SMS volume provides predictable recurring revenue
  • Modern interface design reduces onboarding friction for independent salon owners
  • High-volume check-in utility drives consistent foot traffic
  • Multi-guest profiles capture household-level retention
  • Established brand presence across 122,469 total ratings
-
  • White-labeled interface provides a distraction-free booking experience
  • Integrated POS enforcement reduces no-show revenue loss
  • White-labeled app branding provides professional identity for independent stylists
  • POS integration reduces revenue leakage from no-shows
  • Real-time queue visibility reduces lobby wait friction
  • Geofencing check-in automates arrival confirmation
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Weaknesses
  • No integrated POS or payment processing creates a significant feature gap
  • 0-rating baseline on both platforms indicates lack of initial user traction
  • Static wait-time display lacks real-time transparency
  • No geofencing to capture intent
  • 0.18★ rating gap between iOS and Android platforms
-
  • Zero marketplace discovery limits new-user acquisition
  • Lack of automated re-engagement tools forces manual marketing
  • Lack of real-time waitlist tracking for end-users
  • Zero-rating on Android platform indicates low visibility
  • Lack of integrated user reviews prevents social validation
  • No granular time-slot reservation system
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Pricingsubscriptionfreefreesubscriptionsubscriptionfreesubscriptionfreefreefree
MomentumMaintenanceActive--ZombieIntense----
Update Cadence2 versions, ~48d avg5 versions--2 versions, ~0d avg5 versions----

Compare BKNGI head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by BKNGI, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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