Black and White Camera for IG is a photo editing tool for iOS and Android that applies vintage black and white filters to images.
The App DNA
What makes this app unique?
Users hire this app to achieve a specific classic film aesthetic for social media content without the complexity of professional editing suites.
For Casual social media users and photography enthusiasts looking for quick, stylized black and white editing tools for Instagram.
What does it look like?
Key features
Applies black and white effects to the camera feed in real-time before capture
Retains specific colors like yellow, red, or blue while converting the rest of the image to black and white
Suggests relevant hashtags to maximize engagement on social media posts
How much does it cost?
Monetization relies on ad-supported free access, with IAP availability noted in store metadata.
Velocity
Dormant developmentopaqueShow more...
The development momentum is classified as zombie due to the lack of updates for over 17 months. The last recorded release was in December 2025, and there has been no activity since. The release history shows only minor, generic updates, indicating a complete lack of active feature development or maintenance.
Who built it?
Prometheus Interactive
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What do users think recently?
Review voice lately leans mixed. Users appreciate black and white filter variations provide an elegant and professional aesthetic for photography enthusiasts and realistic shutter sound effects and high quality output satisfy users seeking a classic camera experience, but report aggressive ad placement and intrusive banners across images degrade the user experience for free users.
How are ratings & reviews evolving?
What users say, by theme
- Black and white filter variations provide an elegant and professional aesthetic for photography enthusiasts
- Realistic shutter sound effects and high quality output satisfy users seeking a classic camera experience
- Aggressive ad placement and intrusive banners across images degrade the user experience for free users
55 of 55 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Black and White Camera for IG
How's the Photo & Video market?
The app maintains niche visibility in international photography charts, including #139 Grossing in Brazil and #178 in Indonesia. This performance in emerging markets suggests an opportunity to optimize monetization beyond the current ad-heavy model.
Read the market outlookThe rivals identified
By Miinu Limited
This app serves the exact same niche of specialized artistic photo conversion with a significantly larger established user base.
- Focuses exclusively on pencil and artistic sketch conversion rather than general black and white filters.
- Provides a dedicated suite of sketch-specific brush tools that this app lacks entirely.
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Black and White Camera for IG
Where is it heading?
The casual photo editing market is consolidating around AI-driven tools that automate complex tasks, leaving static filter apps like this one vulnerable. The app's current maintenance-only cadence suggests it will continue to lose share to rivals with higher update frequencies unless the product strategy shifts toward high-value utility.
- The 17-month update gap signals a maintenance-only posture, which erodes the app's competitive standing against high-velocity AI rivals.
- Chart presence in emerging markets like Brazil and Indonesia provides a foundation for growth if monetization is adjusted.
The SWOT
- Selective color overlay increases session duration
- Hashtag generator provides utility beyond basic editing
- Localized pricing in Brazil and Indonesia markets
- Video recording capabilities to expand utility
Next best moves
Remove ad banners from saved photos because they are the top complaint theme → improve retention
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is its primary risk…
Read the full takeFeature gaps
Video recording capabilities (requested by users, available in broader photo editors) +1
Since the last report: The app's sentiment classification and outlook have shifted to reflect increased user frustration with monetization and technical stability, despite a stable 17-month maintenance cadence.
Bottom line
The app's reliance on intrusive ad-supported monetization in a stagnant product state limits its ability to compete with high-velocity AI editors. Transitioning to a less aggressive ad model would stabilize the user base, but the lack of feature development makes long-term retention unlikely.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Black and White Camera for IG good for professional photography?
How does this app compare to VSCO?
Does the app have intrusive ads?
What is a free alternative for black and white filters?
Sources
Report last updated