Black & white photo editor is a mobile image utility for creating color-splash and grayscale effects on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
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Entertainment
Sentiment
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Nemesis
Picsart AI Photo Editor, Video
The App DNA
What makes this app unique?
The app removes the cognitive friction of navigating complex, multi-layered editing menus for users who only require a single, specific artistic output.
For Casual mobile users seeking quick, artistic photo edits for social media sharing.
What does it look like?
Key features
Manual brush tool for selective color restoration on grayscale images, serving as the core retention loop.
One-time purchase to remove third-party ad inventory, providing a clean interface for casual users.
How much does it cost?
Ad-supported model with a clear path to remove inventory via a one-time purchase.
Velocity
Dormant developmentopaqueShow more...
The app has entered a zombie state, with no releases recorded in the last 8 months. The development history shows a significant gap between the latest release in September 2025 and the previous update in June 2024. There is no evidence of active maintenance, feature development, or live operations. The lack of recent activity suggests the project is currently inactive.
Who built it?
Alejandro Melero Zaballos
8 apps tracked · Entertainment
Libro para Pintar Dibujos
Good night & morning messages
Grocery lists - Smart shopping
Pencil sketch photo edito
Frases de Amistad
Calendar Maker – Your Own pics
Good Morning Greeting CardsUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Black & white photo editor
How's the Entertainment market?
Black & white photo editor occupies a narrow niche in the Entertainment category, relying on a manual-first workflow that lacks the generative AI capabilities of top-tier rivals.
Read the market outlookThe rivals identified
By PicsArt, Inc.
Picsart is the dominant market leader in the photo editing space, directly competing for the same creative users who seek quick, high-impact visual effects and color manipulation tools.
- Offers advanced AI-driven generative tools that automate complex edits beyond simple color splash effects.
- Maintains a massive social ecosystem that encourages user retention through community challenges and shared assets.
- Provides a comprehensive video editing suite that captures users looking for more than just static images.
Art Photo Editor - Edit PhotosContender
LeprecamContender
PhotoEffect - Free Pic and Photo Collage Maker & Grid EditorContender
Audio Photo Video Status MakerContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Black & white photo editor
Where is it heading?
The photo-editing market is consolidating around generative AI, leaving manual-only tools like Black & white photo editor in a maintenance-mode position. Without a pivot toward automated or social-integrated features, the app will likely see continued erosion of its install funnel as users migrate to platforms offering broader utility.
- The 12-month development gap signals a lack of investment, which erodes competitive relevance against AI-native rivals that update weekly.
The SWOT
- Lightweight UX provides faster path to color-splash results than feature-bloated competitors
- Localized pricing could capture users in regions where subscription-based photo editors are cost-prohibitive
Next best moves
Audit ad-placement frequency because current ad-supported model lacks retention data → stabilize user churn
The counter-intuitive read
The app's lack of AI features is its primary asset…
Read the full takeFeature gaps
Generative AI tools (available in Picsart but absent here) +1
Since the last report: The product remains in a dormant development cycle with no feature additions or pricing shifts. The primary change is a strategic pivot in the SWOT analysis, which now frames the absence of AI-driven automation as a defensive asset against subscription-heavy competitors.
Bottom line
The app serves a narrow, manual-editing niche that is increasingly displaced by AI-native tools, so maintaining the ad-supported experience is the only viable path without a significant development pivot.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Black & white photo editor free to use?
How does Black & white photo editor compare to Picsart?
Does Black & white photo editor have offline editing?
What is a good alternative for color-splash effects?
Sources
- [1] Play Store listing, source
Report last updated