The Bloomberg B-Unit app serves as a secure authentication tool for Bloomberg Anywhere subscribers to access the Bloomberg Terminal and BLOOMBERG PROFESSIONAL app. It replaces traditional hardware tokens by utilizing QR code scanning and device-native biometric verification. The app is designed to streamline the login workflow for professional financial users.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Bloomberg Terminal customers with an active Bloomberg Anywhere subscription.
What does it look like?
Key features
Enables users to log in to the Bloomberg Terminal by scanning a QR code directly through the app.
Integrates with device-level biometric security to verify user identity during the login process.
How much does it cost?
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
Bloomberg Finance LP
4 apps tracked · Utilities
Bloomberg: Business News Daily
Bloomberg Professional
Bloomberg Pro for VisionUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Bloomberg B-Unit
How's the Utilities market?
The rivals identified
The Analyst's Read
Key takeaways for Bloomberg B-Unit
Where is it heading?
Bottom line
This utility is a mandatory, specialized authentication companion for existing Bloomberg Terminal subscribers.
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