Blur Background Photo Effectsv1.14

Released February 4, 2022Major

iOS

The latest major update introduced new post-processing frames and hardware accelerated filters, yet the release resulted in a rating decline of 1.86 stars on iOS. Negative sentiment is driven by concerns regarding low resolution output and a lack of transparency in the new paid model. The overall impact is negative, though the small sample size warrants continued monitoring.

What changed

PerformanceIntroduction of hardware accelerated real-time filters and effects for blurring backgrounds
New featureAdded customizable frames for image post-processing
SocialOne-click sharing functionality for Instagram, WhatsApp, and Messenger
UXImplementation of intuitive tools for easier background blurring

Reception

38/ 100 impact scoreNegative

What worked

New feature
Customizable frames for image post-processing received positive feedback from users.

What didn't

UX
no evidence
The implementation of tools for background blurring failed to generate positive sentiment to offset broader quality concerns.

Marlvel takeaways

Address user reports of low resolution output to prevent further erosion of image quality perceptions.
Clarify the monetization model in the store listing, as reviewers describe the current paywall as deceptive due to a lack of upfront pricing.
Monitor performance metrics closely, as the current sample size is insufficient to confirm if the hardware accelerated filters are meeting stability expectations.

Original release notes

Powerful and intuitive tools for blurring image backgrounds using hardware accelerated real-time filters and effects.
Easy image post-processing with customisable frames and one-click sharing to Instagram, WhatsApp and Messenger.