Report updated May 13, 2026
BOS Tarot - As Above
For wicca practitioners and individuals interested in Pagan cosmology seeking digital tools for tarot study and divination.
BOS Tarot - As Above is a well-regarded entertainment app that is a paid app. With a 4.8/5 rating from 174 reviews, it maintains solid user satisfaction. Users particularly appreciate high quality artistic illustrations provide deep symbolic value for daily reading sessions, though non-traditional card naming and imagery create significant friction for experienced tarot practitioners remains a common concern.
What is BOS Tarot - As Above?
BOS Tarot - As Above is a paid digital tarot app for Wiccan practitioners, featuring thematic card decks and journaling tools on iOS and Android.
Users hire this app to explore Pagan cosmology through a digital lens, seeking a specialized alternative to standard, general-purpose tarot tools.
Current Momentum
v2.1 · 5mo ago
Steady- Resolved journal crashing bug.
- Fixed navigation buttons for Android 15.
Active Nemesis
Trusted Tarot
By Grow Media
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Allows users to design custom card layouts beyond the 14-21 built-in templates
Integrated logging system for recording reading interpretations and personal notes
Users can edit and save personal interpretations for each card in the deck
How much does it cost?
- $3.99 one-time purchase
Single-purchase model at $3.99 per deck, focusing on high-intent users interested in specific artistic or thematic tarot sets.
Who Built It?
The Fool's Dog
Providing a digital library of high-fidelity tarot and divination decks for practitioners seeking a professional, ad-free mobile experience.
Portfolio
13
Apps
What other apps does The Fool's Dog make?
Lenormand!
Modern Spellcaster’s Tarot
Zombie Tarot
Anna.K Tarot
Universal Tarot of Marseille
Tarot!
Explore the full The Fool's Dog report
Portfolio breakdown, audience, momentum, and every app published by The Fool's Dog.
What do users think recently?
Low confidence · 9 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate high quality artistic illustrations provide deep symbolic value for daily reading sessions, but report non-traditional card naming and imagery create significant friction for experienced tarot practitioners.
Limited review volume (9 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for BOS Tarot - As Above?
How's The Entertainment Market?
How does it evolve in the Entertainment market?
The app maintains a 4.88 rating across 174 total ratings, positioning it as a high-quality niche product in the Entertainment category.
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
Nemeses(1)
This app competes directly for the broad Tarot-curious audience by offering a high-volume, feature-rich digital reading experience that captures significant market share.
Contenders(4)
This app leverages a strong author brand to capture users interested in poetic, oracle-based spiritual guidance.
It competes for the same user base by providing a structured, digital-first oracle reading experience with daily reminders.
This app targets the same spiritual-growth demographic by focusing on oracle-based healing and daily guidance.
It competes by offering a similar premium, single-deck digital experience that targets spiritual seekers looking for specific guidance.
Same space(3)
It competes by offering a highly thematic, visually driven oracle experience that appeals to the same target audience.
This app acts as a library for multiple decks, competing for the same user's time and digital shelf space.
It occupies the same niche of digital oracle decks, providing a similar user experience for spiritual exploration.
Compare BOS Tarot - As Above against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for BOS Tarot - As Above
Strengths to defend, gaps to attack
Core Strengths
- High-resolution artwork creates a visual brand identity
- Integrated journaling creates personal data lock-in
Critical Frictions
- $3.99 upfront price creates a high barrier to entry
- Non-traditional naming conventions alienate experienced tarot practitioners
Growth Levers
- Develop a freemium 'lite' version to capture casual users
- Expand educational content to target the 'spiritual-curious' segment
Market Threats
- Generalist tarot apps with high-frequency updates drain the user base
- Lifestyle apps like The Pattern set higher UX standards
What are the next best moves?
Ship a freemium 'lite' version because the $3.99 barrier limits reach compared to freemium rivals → increase install velocity
Competitor analysis shows freemium models in the category lower the barrier to entry.
Trade-off: Pause the development of new card spreads — freemium conversion has higher revenue impact.
Add a card preview gallery because users request it to inform purchasing decisions → reduce refund surge
Sentiment analysis identifies this as a top user request for informed purchasing.
Trade-off: Deprioritize the journal-export feature — preview gallery directly addresses the purchase barrier.
A counter-intuitive read
The app's niche Wiccan focus is its primary moat, not a weakness; generalist tarot apps lack the thematic depth that keeps this specific user base loyal.
Feature Gaps vs Competitors
- Freemium entry model (available in Tarot Simple but missing here)
- Astrology integration (available in Daily Tarot but missing here)
Key Takeaways
The app maintains a strong reputation for artistic quality, but the paid-only model and niche focus limit its growth against generalist rivals, so the PM should prioritize a freemium entry point to capture the broader spiritual-curious market.
Where Is It Heading?
Stable
The digital tarot market is consolidating around generalist apps that bundle astrology and tarot, leaving niche apps like this one exposed to lower acquisition rates. The PM must transition to a freemium model to avoid being commoditized by generalist platforms that offer more accessible entry points.
High user ratings for artistic quality sustain the app's reputation, which anchors its long-term retention among the core Wiccan audience.
The lack of a freemium model limits new user acquisition, which allows generalist rivals to capture the broader spiritual-curious market share.