BOS Tarot - As Above is a paid digital tarot app for Wiccan practitioners, featuring thematic card decks and journaling tools on iOS and Android.
Product velocity
Steady
Daily rank 🇺🇸
#30
▲10Entertainment · paid
Sentiment
4.8
174 reviews
Nemesis
Trusted Tarot
The App DNA
What makes this app unique?
Users hire this app to explore Pagan cosmology through a digital lens, seeking a specialized alternative to standard, general-purpose tarot tools.
For Wicca practitioners and individuals interested in Pagan cosmology seeking digital tools for tarot study and divination.
What does it look like?
Key features
Allows users to design custom card layouts beyond the 14-21 built-in templates
Integrated logging system for recording reading interpretations and personal notes
Users can edit and save personal interpretations for each card in the deck
How much does it cost?
Single-purchase model at $3.99 per deck, focusing on high-intent users interested in specific artistic or thematic tarot sets.
Velocity
Steady developmentShow more...
4 versions in history. Development pace: steady.
Who built it?
The Fool's Dog
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Fool’s Dog Tarot & DivinationUser Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate high quality artistic illustrations provide deep symbolic value for daily reading sessions.
How are ratings & reviews evolving?
What users say, by theme
- High quality artistic illustrations provide deep symbolic value for daily reading sessions
- Non-traditional card naming and imagery create significant friction for experienced tarot practitioners
9 of 9 recent reviews analyzed · limited sample · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for BOS Tarot - As Above
How's the Entertainment market?
The app maintains a 4.88 rating across 174 total ratings, positioning it as a high-quality niche product in the Entertainment category.
Read the market outlookThe rivals identified
By Grow Media
With over 8,000 reviews and consistent updates, this app dominates the digital tarot space by offering a comprehensive, high-frequency user experience.
- Offers a massive library of card interpretations that dwarfs this app's specialized Wiccan-only content focus.
- Maintains a high-frequency update cadence that keeps the app compatible with the latest OS versions.
- Provides a broader, more accessible entry point for general tarot users compared to the niche Wiccan focus.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for BOS Tarot - As Above
Where is it heading?
The digital tarot market is consolidating around generalist apps that bundle astrology and tarot, leaving niche apps like this one exposed to lower acquisition rates. The PM must transition to a freemium model to avoid being commoditized by generalist platforms that offer more accessible entry points.
- High user ratings for artistic quality sustain the app's reputation, which anchors its long-term retention among the core Wiccan audience.
- The lack of a freemium model limits new user acquisition, which allows generalist rivals to capture the broader spiritual-curious market share.
The SWOT
- High-resolution artwork creates a visual brand identity
- Integrated journaling creates personal data lock-in
- Develop a freemium 'lite' version to capture casual users
- Expand educational content to target the 'spiritual-curious' segment
Next best moves
Ship a freemium 'lite' version because the $3.99 barrier limits reach compared to freemium rivals → increase install velocity
+ 1 more prioritized moveThe counter-intuitive read
The app's niche Wiccan focus is its primary moat, not a weakness…
Read the full takeFeature gaps
Freemium entry model (available in Tarot Simple but missing here) +1
Since the last report: The report reflects a shift toward defining the app's competitive differentiators and identifying specific usability friction points, while maintaining the same core paid-only pricing model.
Bottom line
The app maintains a strong reputation for artistic quality, but the paid-only model and niche focus limit its growth against generalist rivals, so the PM should prioritize a freemium entry point to capture the broader spiritual-curious market.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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