Bushel is a business management app for farmers that tracks field records, profitability, and financial accounts on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Business
Sentiment
2.7
473 reviews
Nemesis
AlRajhi Mobile
The App DNA
What makes this app unique?
Farmers hire Bushel to consolidate fragmented farm data and financial tasks into a single dashboard, reducing the administrative burden of manual record-keeping.
For Farmers and agricultural operators who need to manage field records, crop marketing, and farm finances in one location.
What does it look like?
Key features
Interest-bearing bank account offered by The Bancorp Bank, N.A. for sending and receiving payments
Automated data import from John Deere Operations Center and Climate FieldView
Calculates cost of production, grain position, and field-level profit and loss
How much does it cost?
Monetization relies on financial service integration and banking partnerships rather than traditional subscription tiers.
Velocity
Maintenance developmentUX improvementsplatform expansionShow more...
Bushel is currently operating at a maintenance cadence, with only two releases identified over the analyzed period. The latest release represents a significant pivot, consolidating the app's identity and adding core operational features. Despite this major update, the lack of frequent iterative releases suggests a focus on stability and infrequent feature drops rather than rapid development. The development trend is currently stable but low-frequency.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate automated grain contract tracking provides significant time savings for farm business management, but report aggressive paywall implementation locks previously free essential features behind high monthly subscription costs.
How are ratings & reviews evolving?
What users say, by theme
- Automated grain contract tracking provides significant time savings for farm business management
- Aggressive paywall implementation locks previously free essential features behind high monthly subscription costs
60 of 101 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Bushel
How's the Business market?
Bushel maintains a niche in the Business category, though its 2.71 rating on Android suggests the recent subscription shift has created significant friction compared to established financial management tools.
Read the market outlookThe rivals identified
By Al Rajhi Banking and Investment Corporation
AlRajhi competes for the same user wallet share by providing comprehensive financial management and transactional services that overlap with Bushel's integrated banking features.
- Massive ecosystem integration allows instant personal financing directly within the mobile banking interface.
- Advanced QR-based beneficiary management provides a frictionless payment experience that Bushel currently lacks.
- Deep institutional trust and massive user base create a significant barrier to entry for niche apps.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Bushel
Where is it heading?
The agricultural management market is consolidating around tools that offer high reliability, and Bushel's current instability puts it at a disadvantage. Unless the team addresses the paywall friction and data accuracy, the app will continue to lose long-term users to manual alternatives.
- Aggressive paywall gating of basic features triggers high churn, which compounds the negative sentiment already visible in the Android rating.
- Persistent technical instability and app crashes disrupt daily farm workflows, leading users to abandon the platform for manual record-keeping.
The SWOT
- Automated data sync with John Deere Operations Center reduces manual entry friction
- Granular data permission controls build trust for B2B record sharing
- Implement tiered pricing based on acreage to accommodate smaller farming operations
- Expand sustainability program reporting features for B2B partners
Next best moves
Implement tiered pricing based on acreage because users request usage-based costs → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The shift to a banking-centric model is a…
Read the full takeFeature gaps
Real-time tax estimation (available in Kontist but absent here) +1
Since the last report: The platform implemented an aggressive subscription paywall that alienated the user base, resulting in a negative sentiment shift and increased churn risk.
Bottom line
Bushel provides high-value operational insights through data integration, but the aggressive paywall and technical instability threaten its retention, so the PM must prioritize usage-based pricing and data accuracy to stabilize the user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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