Business Calculator + is a specialized financial utility for small business owners and startup founders, offering margin and liquidity analysis tools on iOS.
The App DNA
What makes this app unique?
Business owners need quick, mobile-accessible math tools to calculate margins and liquidity on the go, replacing manual spreadsheet work with a dedicated interface.
For Small business owners, startup founders, and financial students needing quick, mobile-accessible business math tools.
What does it look like?
Key features
Calculates revenue required to reach break-even point using fixed costs and gross margin percentage inputs.
Computes unit contribution margin and ratio based on unit revenue, cost of goods sold, commissions, and freight costs.
Determines liquidity by calculating the ratio of current assets to current liabilities.
How much does it cost?
The freemium model gates advanced financial analysis tools behind a subscription while maintaining an ad-free experience for all users.
Velocity
Dormant developmentopaqueShow more...
The app has seen no development activity for 337 days, placing it firmly in the zombie category. With only one version recorded in the analyzed window and no updates for nearly a year, there is no evidence of ongoing maintenance or feature development. The lack of recent releases suggests the project is no longer actively supported.
Who built it?
Peth Pty
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Business Calculator +
How's the Utilities market?
Business Calculator + occupies a niche in the Utilities category, serving users who prioritize an ad-free experience over frequent feature updates. The 11-month development gap suggests the product is currently in maintenance mode, which limits its ability to compete against more active financial-tool entrants.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Business Calculator +
Where is it heading?
The financial utility market is consolidating around tools that offer deeper integration with accounting software. Business Calculator + remains in a static state, which exposes it to churn if a competitor introduces automated data syncing, as the current manual-entry model provides no long-term lock-in.
- The 11-month development gap (last release September 2025) suggests the product is in maintenance mode, which limits its ability to capture new market share.
The SWOT
- Ad-free interface provides a clean, distraction-free environment for financial calculations
- Localized pricing could capture untapped segments in international markets where business-math tools remain fragmented
Next best moves
Audit the subscription conversion funnel because the 11-month update gap suggests stagnant growth → stabilize revenue.
The counter-intuitive read
The lack of updates is a feature, not a bug…
Read the full takeSince the last report: Business Calculator + remains in a static maintenance state, with no functional or pricing changes recorded. The analysis now explicitly identifies the lack of accounting software integration as a primary competitive vulnerability.
Bottom line
Business Calculator + relies on its ad-free utility to retain users, but the 11-month development gap risks obsolescence. Prioritizing a minor feature refresh would signal to users that the product is still supported, preventing churn to more active competitors.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Business Calculator + free to use?
Does Business Calculator + show ads?
What business math tools are included?
Sources
- [1] App Store, source
Report last updated