Report updated May 20, 2026
byVENN
For shoppers and visitors of Bergen city center who want access to loyalty benefits, store information, and personalized retail offers.
byVENN is an established shopping app that is completely free.
What is byVENN?
byVENN is a retail loyalty app for Bergen city center shoppers, providing digital membership cards and store information on iOS and Android.
Users hire the app to manage local retail benefits and store hours, but the lack of transactional features forces them to switch apps to complete purchases.
Current Momentum
v2.4 · 5mo ago
Maintenance- Last major update November 2025.
- Maintains static retail directory utility.
Active Nemesis
Smoke & Leaf
By Springbig
Other Rivals
7-Day Rank Pulse 🇺🇸
ShoppingNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
In-app identification for customer club members to access benefits at physical retail locations
User-controlled profile settings to filter and receive specific interest-based promotions
Centralized directory of stores, operating hours, and location information for Bergen city center
Direct sign-up flow for the loyalty program within the application
How much does it cost?
- Free to download and use for all members
The app functions as a free utility for loyalty program members, with monetization occurring via B2B service contracts between Placewise and shopping center landlords.
Who Built It?
What other apps does Placewise make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for byVENN?
Where is it available?
Localized markets (1)
How's The Shopping Market?
Market outlook for this category
Available very soon
Which niche is byVENN in?
to manage membership benefits and retail offers
Explore the full Retail Loyalty Marketplaces niche
Every app in this space — 4 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Both applications serve as centralized loyalty and engagement hubs for retail consumers, utilizing digital membership cards and offer management to drive repeat store visits.
Differentiators
- Offers a dedicated digital communications hub for direct brand-to-consumer messaging that byVENN currently lacks.
- Provides integrated online ordering capabilities, enabling a seamless transition from offer discovery to purchase completion.
Head to head
byVENN should prioritize integrating direct in-app ordering to prevent users from migrating to platforms that close the loop on retail transactions.
Contenders(1)
This app competes for the same retail loyalty wallet share by providing a similar digital infrastructure for rewards tracking and promotional engagement.
Differentiators
- Features a dedicated digital communications hub that enables more sophisticated push notification and marketing strategies.
- Supports integrated online ordering, which creates a more functional utility for users compared to byVENN's informational focus.
Same space(4)
Trilogy operates in the lifestyle and loyalty space, focusing on account management and rewards, which overlaps with byVENN's member profile features.
Differentiators
- Includes a structured referral program that incentivizes user growth through social sharing and peer-to-peer invitations.
- Provides a dedicated menu browsing interface that simplifies product discovery for users within the retail environment.
This app mirrors byVENN's focus on local offer discovery and community-based retail engagement, targeting the same urban-friendly demographic.
Differentiators
- Integrates charity donation tracking, providing a unique value-add that fosters emotional loyalty beyond simple retail discounts.
- Streamlines the offer redemption process through a simplified interface that prioritizes local discovery over complex profile management.
While focused on art, Singulart competes for the same high-intent shopping audience by offering personalized advisory services and commission workflows.
Differentiators
- Offers professional art advisory services that provide a high-touch, consultative experience missing from byVENN's retail-focused model.
- Includes an in-app framing preview tool, demonstrating advanced augmented reality utility for high-value consumer purchases.
This app competes directly on the loyalty and rewards front, utilizing cash-back mechanics to drive consumer retention in retail settings.
Differentiators
- Implements a cash-back rewards system that provides tangible financial incentives, contrasting with byVENN's softer promotional benefits.
- Features professional consultation services within the app, bridging the gap between retail shopping and expert product guidance.
New entrants(2)
This newcomer targets the shopping category with specialized utility, focusing on automotive retail and fuel price monitoring for local consumers.
Differentiators
- Utilizes map-based layers to provide spatial context for retail shopping, a feature byVENN could adapt for city-center navigation.
Tires Lab enters the shopping landscape with an AI-first approach to product comparison, challenging traditional retail loyalty apps.
Differentiators
- Deploys an AI chat assistant to guide users through complex product comparisons, significantly reducing the research burden.
Compare byVENN against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for byVENN
Strengths to defend, gaps to attack
Core Strengths
- Hyper-local integration within Bergen city center provides a cohesive community-based retail experience
Critical Frictions
- Lack of direct in-app ordering creates friction between offer discovery and transaction completion
Growth Levers
- Map-based spatial navigation layers could improve the utility of the current retail directory
Market Threats
- Competitors with integrated online ordering drain the retail conversion funnel by removing the need to visit physical stores
What are the next best moves?
Integrate direct in-app ordering because current informational focus causes user migration to transactional competitors → increase conversion rate
Competitor analysis shows Smoke & Leaf captures retail transactions that byVENN currently loses.
Trade-off: Pause the retail directory UI refresh — transactional capability has a higher revenue impact.
A counter-intuitive read
The app's lack of transactional features is a strategic choice to preserve B2B landlord relationships, but it creates a long-term churn risk as users migrate to platforms that prioritize consumer convenience.
Feature Gaps vs Competitors
- Integrated online ordering (available in Smoke & Leaf but missing here)
- Direct brand-to-consumer messaging hub (available in Smoke & Leaf but missing here)
Key Takeaways
byVENN secures local loyalty through its Bergen-specific directory, but the lack of transactional features leaves it vulnerable to competitors that close the retail loop, so the PM should prioritize integrating direct ordering to retain the retail conversion funnel.
Where Is It Heading?
Stable
The retail loyalty market is consolidating around platforms that bridge the gap between offer discovery and transaction completion. byVENN remains exposed to this shift because its current feature set is limited to informational utility, so the PM must pivot toward transactional integration to remain relevant.
Competitors with integrated online ordering drain the retail conversion funnel, which forces users to switch apps to complete purchases.
The app remains a static utility for store hours and loyalty cards, which limits its ability to drive active daily engagement.