Report updated Apr 18, 2026
CamToPlan - AR tape measure
For dIY enthusiasts, real estate agents, architects, and construction contractors (painters, plumbers, electricians).
CamToPlan - AR tape measure is a well-regarded utilities app that is free with in-app purchases. With a 4.7/5 rating from 16.3K reviews, it maintains solid user satisfaction. Users particularly appreciate ease of use, though subscription transparency remains a common concern.
What is CamToPlan - AR tape measure?
Current Momentum
v3.12 · 2mo ago
MaintenanceCamToPlan is currently in maintenance mode with no major feature updates identified in the provided history.
Active Nemesis
magicplan
By Technologies magicplan
Other Rivals
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Uses ARKit and machine learning to measure lengths, distances, and areas directly through the camera view in 3D space.
Allows users to export measured plans into PDF, PNG, or DXF files for professional use.
Calculates measurements even when the floor is partially obscured by furniture.
How much does it cost?
- Free tier with ads and basic tools
- Premium subscription for vertical mode, expert mode, and DXF export
The app gates professional-grade features (exporting and vertical mode) behind a subscription, but faces significant user backlash regarding the transparency of the free-to-paid transition.
Who Built It?
Tasmanic Editions
Developing hardware-integrated utility tools that leverage AR, LiDAR, and specialized sensors for professional measurement and creative tasks.
Portfolio
13
Apps
What other apps does Tasmanic Editions make?
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Explore the full Tasmanic Editions report
Portfolio breakdown, audience, momentum, and every app published by Tasmanic Editions.
What do users think recently?
High confidence · Latest 100 of 16.3K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate ease of use and professional utility, but report subscription transparency and measurement accuracy.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for CamToPlan - AR tape measure?
How's The Utilities Market?
How does it evolve in the Utilities market?
Rank progression
48 active rankings tracked — 30-day window
The rivals identified
The outtake for CamToPlan - AR tape measure
Strengths to defend, gaps to attack
Core Strengths
- Strong validation from trade professionals
- Furniture-aware measurement logic
- Professional DXF export support
Critical Frictions
- Low update velocity compared to nemesis
- Pricing transparency friction
- Accuracy issues in multi-room setups
Growth Levers
- External laser meter integration
- LiDAR-specific scanning optimizations
- BIM-ready export formats
Market Threats
- magicplan's high innovation velocity
- Free high-end tech from Scaniverse
- Native iOS Measure app feature expansion
What are the next best moves?
Revamp onboarding pricing transparency
Subscription transparency is the #1 complaint theme, directly impacting long-term rating stability and user trust.
Implement external laser meter support
Nemesis (magicplan) uses this to solve the accuracy pain point reported by professional users.
Accelerate LiDAR-based room scanning
Competitors like 'The Tape Measure & 3D Scanner' and Scaniverse are moving toward automated scanning, leaving manual line-drawing behind.
Feature Gaps vs Competitors
- External laser meter connectivity (available in magicplan)
- BIM software export formats (available in magicplan)
- Automated 3D room scanning (available in The Tape Measure & 3D Scanner)
- Gaussian Splatting/High-fidelity meshes (available in Scaniverse)
Key Takeaways
CamToPlan is a reliable workhorse for trade professionals, but it is currently being out-innovated by magicplan's development velocity. To defend its position, the PM must solve the accuracy gap via hardware integration and fix the onboarding friction that is currently damaging the brand's reputation.
Where Is It Heading?
Stable
v3.12 (Feb 2026) focused on AR session stability — indicates maintenance mode rather than feature expansion.
Excited sentiment from trade professionals (Painters, PMs) — suggests strong product-market fit in niche industries.
High update velocity from magicplan (25 updates in 6 months) — creates a widening technical gap.