Report updated Jul 6, 2026
하루감사
For individuals seeking a simple, daily habit-tracking tool to improve personal well-being through gratitude practice.
하루감사 is an established lifestyle app that is completely free.
What is 하루감사?
하루감사 is a daily gratitude journaling app for iOS, designed for users seeking simple habit-tracking to improve personal well-being.
Users hire this app to reduce the cognitive load of daily reflection through a focused, text-based gratitude log that avoids the complexity of general-purpose note-taking apps.
Current Momentum
v1.9 · 2mo ago
Maintenance- Released initial version in March 2025.
- Maintains free-only distribution model.
Active Nemesis
EMMO - 日记与笔记
By EMMO
Other Rivals
7-Day Rank Pulse 🇺🇸
LifestyleNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
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What Are The Key Features?
Daily text-based input field for recording moments of gratitude, serving as the primary retention mechanism.
How much does it cost?
- Free access to all current features
The app is currently distributed as a free utility with no visible in-app purchase or subscription gates.
Who Built It?
JAE-KWANG CHOI
View Publisher Intel →Enrichment in progress
Publisher profile available very soon
What other apps does JAE-KWANG CHOI make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for 하루감사?
Where is it available?
Localized markets (1)
How's The Lifestyle Market?
**Pricing Strategy**: The app is currently distributed as a free utility with no visible in-app purchase or subscription gates. **Target Audience**: Individuals seeking a simple, daily habit-tracking tool to improve personal well-being through gratitude practice.
Which niche is 하루감사 in?
to cultivate a daily habit of gratitude
Explore the full Journaling Note Taking niche
Every app in this space (941 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
This app directly competes with the target by offering a feature-rich, secure journaling experience that prioritizes user privacy and emotional tracking.
Contenders(4)
Biograph App competes by focusing on collaborative storytelling and voice-to-text, catering to users who prefer verbal expression.
Shine competes by offering a visual, data-driven approach to journaling that helps users visualize their life patterns.
Differentiators
- Story heatmap visualization offers a unique way to identify long-term emotional trends across the user's history.
- Voice diary functionality enables hands-free entry, significantly lowering the barrier to daily habit consistency.
LifeLeaf targets the same lifestyle demographic but differentiates through high-end AI features and professional-grade export options.
DailyRetro competes by combining traditional diary keeping with habit tracking, appealing to users who want to link gratitude to personal growth.
Same space(3)
Lid relates to the target by offering a voice-first journaling experience, though some users allege the app's biometric security is inconsistent [1].
This app relates to the target by focusing on the social aspect of journaling and tracking interactions with others.
Howis relates to the target by providing structured self-reflection tools, though it leans more toward survey-based feedback.
Compare 하루감사 against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for 하루감사
Strengths to defend, gaps to attack
Core Strengths
- Focused value proposition on gratitude journaling reduces cognitive load compared to open-ended note-taking apps.
Critical Frictions
- Zero monetization model limits the capital available for feature development.
- Lack of data portability or cloud sync features increases user churn risk.
Growth Levers
- Integration of social sharing or physical book export could differentiate the app from standard digital diaries.
Market Threats
- Established journaling apps with massive user bases and high rating volumes create a significant barrier to entry.
What are the next best moves?
Ship a premium subscription tier because the current free-only model lacks revenue to fund feature parity updates → increase development velocity
The app currently has no monetization, limiting the resources available to compete with established rivals.
Trade-off: Pause the development of new UI themes — revenue sustainability is a higher priority for long-term survival.
A counter-intuitive read
The app's lack of monetization is not a strength for user acquisition but a structural weakness that prevents the developer from competing in the high-frequency update cycle of the lifestyle category.
Feature Gaps vs Competitors
- Physical book export (available in 团纸日记 but missing here)
- Voice-based entry (available in Shine but missing here)
- Data portability/sync (available in 一叶日记 but missing here)
Key Takeaways
하루감사 provides a clean, focused gratitude experience, but the lack of a monetization strategy and advanced retention features makes it vulnerable to established competitors, so the PM should prioritize a low-friction premium tier to fund feature parity updates.
Where Is It Heading?
Mixed Signals
The journaling market is consolidating around apps that offer either social network effects or tangible emotional payoffs, leaving simple text-only tools exposed to churn. Without a clear path to revenue or unique retention mechanics, the app faces a high risk of stagnation as users migrate to more feature-rich alternatives.
The absence of monetization and advanced retention features limits the app's ability to compete with established journaling rivals, accelerating churn pressure into the next quarter.
Sources
- [1] App Store, source