Celebrity Look Alike & AI Artv1.9

Released June 6, 2023Major

iOS

The latest major update triggered a significant decline in user ratings from 3.6 to 1.73 stars. While the interface remains praised for its simplicity, the new AI identity generation features have failed to meet accuracy expectations and are perceived as overly aggressive in their monetization. The net result is a strongly negative impact on the app's market position.

What changed

New featureIntroduction of AI identity generation for personalized art and photos

Reception

18/ 100 impact scoreStrongly Negative

What didn't

New feature
backfired
The introduction of AI identity generation correlates with a 1.87-star rating decline and persistent user complaints regarding inaccurate likeness results.

How it played out

Retrospective analysisOctober 2, 2026

The average rating declined by 1.87 stars following the introduction of AI identity generation features. Users report dissatisfaction with the accuracy of generated likenesses and persistent, aggressive subscription prompts that hinder feature access. Momentum remains weak as negative sentiment regarding the high weekly cost and perceived lack of value dominates the feedback.

-1.87 ★

Sentiment shift

New praises (1)

Users describe the interface as simple and elegantlowversion-tied

New complaints (1)

AI identity generation produces inaccurate gender or celebrity likeness resultsmediumversion-tied

Marlvel takeaways

Address user reports of inaccurate gender and celebrity likeness generation to mitigate negative sentiment.
Adjust the frequency and placement of subscription prompts, as users report these hinder feature access and drive dissatisfaction.
Re-evaluate the current pricing model, as feedback indicates the high weekly cost is perceived as lacking value.

Original release notes

Generate your unique AI identity to make personalised art and photos.