Cleanup is a mobile utility app for iOS and Android that automates the removal of duplicate photos, videos, and junk files to optimize device storage.
Product velocity
Maintenance
Daily rank 🇺🇸
#21
▼5Utilities · free
Sentiment
4.6
825k reviews
Nemesis
Cleaner Kit - Clean Up Storage
The App DNA
What makes this app unique?
Users open the app when they encounter device-level storage warnings, seeking a faster alternative to manual gallery cleanup.
For iPhone and Android users seeking to manage device storage and organize media galleries efficiently.
Key features
Automated detection and deletion of duplicate or similar media files from the camera roll
Reduces file size of large videos while maintaining visual quality
PIN-protected storage for personal photos and videos
How much does it cost?
Subscription-first model with a 7-day trial, auto-renewing to an annual plan within 24 hours of trial expiration.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app is currently in a maintenance phase, with the latest release occurring 104 days ago. Development activity is limited to minor performance improvements and bug fixes, with no evidence of new features or live operations. The release cadence has remained slow, averaging roughly one update every three to four months. The publisher consistently uses opaque release notes, providing no insight into specific technical changes or roadmap progress.
Who built it?
DEEP FLOW SOFTWARE SERVICES
13+ apps tracked · Utilities
Text to Speech - Listen AI
Wonder - AI Art Generator
Chat AI: Ask Agent Anything
Bible Path: Prayers & Widgets
Retake AI Face & Selfie Editor
Nerd AI - Math Problem Solver
IQ Masters: Brain Games, Tests
Sleep Tracker & Sound by Remly
Speak & Learn English: Learna
TypeAI: AI Keyboard & Writer
Plantify: AI Plant Identifier
AI Interior Design - InterioUser Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate the core storage cleanup functionality effectively frees up significant device space for users with large photo libraries and the interface design makes the process of identifying and removing duplicate photos intuitive for non-technical users, but report aggressive subscription paywalls prevent users from performing basic cleanup tasks without paying high weekly fees.
How are ratings & reviews evolving?
What users say, by theme
- The core storage cleanup functionality effectively frees up significant device space for users with large photo libraries
- The interface design makes the process of identifying and removing duplicate photos intuitive for non-technical users
- Aggressive subscription paywalls prevent users from performing basic cleanup tasks without paying high weekly fees
110 of 148 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Cleanup: Phone Storage Cleaner
How's the Utilities market?
Cleanup maintains a top-10 grossing position in the Tools category across multiple international markets, including Argentina and Saudi Arabia. The discrepancy between its high grossing rank and lower free-chart position signals effective monetization of a niche utility segment, though it remains vulnerable to native OS storage features.
Read the market outlookThe rivals identified
By BPMobile
Directly mirrors this app's core value proposition with a massive user base and an aggressive update cadence (15 releases in 6 months).
- Features a 'Smart Cleaning' algorithm that automates junk detection across photos and contacts, reducing manual user effort compared to this app's one-tap tool.
- Maintains a high-velocity release cycle, shipping performance optimizations and UI refinements twice a month on average.
- Focuses heavily on 'System Junk' and cache clearing, whereas this app leans more into media and email management.
CleanMy®Phone: Cleanup StorageContender
Photo Cleaner: SwipewipeContender
Phone Cleaner・Clean Up StorageContender
Hyper Cleaner: Clean Up PhotosContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Cleanup: Phone Storage Cleaner
Where is it heading?
The market for storage utilities is consolidating as mobile operating systems integrate native cleanup tools, reducing the long-term viability of standalone apps. Cleanup remains exposed to this shift, as its current monetization friction and technical instability provide little incentive for users to remain loyal beyond a single cleanup session.
- Frequent crashes during scanning processes erode user trust, leading to increased churn and negative sentiment in the latest update cycle.
- Maintenance-only update cadence suggests the developer is prioritizing stability over new feature expansion, limiting the app's ability to compete with OS-level tools.
The SWOT
- Automated media-grouping logic provides a low-friction path to storage recovery for non-technical users
- Introducing a one-time purchase option could capture users currently blocked by the subscription-only paywall
Next best moves
Audit scanning engine stability because crashes during image processing are the #2 complaint theme → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's high grossing rank is a liability…
Read the full takeSince the last report: The app has entered a period of stagnation, evidenced by a 104-day update gap and a collapse in review volume from over 824,000 to 148. This decline is compounded by persistent user complaints regarding subscription cancellation and scanning crashes.
Bottom line
Addressing the scanning engine instability is the critical path to retaining users, as the current technical friction undermines the app's core value proposition. Transitioning toward a more flexible pricing model would further reduce the churn currently driven by aggressive paywalls.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Cleanup worth paying for if I only need to clear space once?
Does Cleanup have a free version?
Is Cleanup safe to use for my personal photos?
What is a free alternative to Cleanup?
Sources
Report last updated