Report updated Jun 10, 2026
Clearya
For health-conscious consumers and parents seeking to identify and avoid toxic chemicals in personal care, beauty, and household products.
Clearya is an established health & fitness app that is completely free. With a 4.6/5 rating from 658 reviews, it shows polarized user reception.
What is Clearya?
Clearya is a health-focused ingredient scanner for beauty, personal care, and household products on iOS and Android.
Users hire Clearya to identify hidden health risks in product labels, serving the need for safe, non-toxic purchasing decisions without the influence of commercial advertising.
Current Momentum
v3.1 · 9mo ago
Maintenance- Maintains stable rating across platforms.
- Focuses on core safety-scanner utility.
Active Nemesis
SkinSort - Skincare Scanner
By SkinSort
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Analyzes product ingredient lists via phone camera or text input to identify potential health risks
Automatically alerts users to toxic ingredients while shopping on Amazon, Target, Sephora, iHerb, and Walmart
Recommends vetted, non-toxic product alternatives when a toxic ingredient is detected
How much does it cost?
- Free, ad-free, and non-profit funded
The app operates on a donation-funded model with no ads or paid tiers, prioritizing user trust and unbiased analysis.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Covalent Bits make?
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Clearya?
Where is it available?
Localized markets (1)
How's The Health & Fitness Market?
Market outlook for this category
Available very soon
Which niche is Clearya in?
to identify toxic ingredients in consumer products
Explore the full Skincare Scanners niche
Every app in this space — 10 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
SkinSort directly competes for the same health-conscious demographic by offering a robust ingredient-scanning engine and personalized routine management.
Differentiators
- Offers a proprietary AI dupe finder that helps users find cheaper alternatives to expensive products.
- Maintains a significantly larger user base and review volume, creating a stronger community-driven data flywheel.
- Includes a dedicated routine tracker that keeps users engaged within the app daily, unlike Clearya.
Head to head
Clearya must expand beyond safety-only scanning to include routine management features to prevent users from migrating to SkinSort's all-in-one platform.
Contenders(4)
This app competes for users concerned with skin health, shifting the focus from ingredient safety to diagnostic identification.
Differentiators
- Utilizes a MUM AI dermatologist chat to provide immediate, conversational medical-adjacent guidance to users.
- Features dual-input AI analysis that processes both visual scans and user-reported symptoms for higher accuracy.
SkinJoy targets the intersection of beauty and health, using AI to analyze cosmetic ingredients for allergies and sensitivities.
Differentiators
- Includes a dedicated AI beauty consultant feature that provides personalized advice beyond simple ingredient safety.
- Provides specific allergy and sensitivity detection modules that cater to users with reactive skin types.
This app competes for the health-conscious user by offering clinical-grade analysis of skin lesions and blemishes.
Differentiators
- Integrates with external dermatoscope hardware to provide professional-level imaging capabilities for serious skin analysis.
- Uses a specialized neural network trained specifically on identifying potential skin cancer markers and blemishes.
This app competes by leveraging brand loyalty to keep users engaged with product scanning and skin education.
Differentiators
- Tied directly to the BIODERMA brand ecosystem, providing high-trust educational content for specific product lines.
- Functions as a loyalty program, incentivizing users to scan purchases and track their skin progress.
Same space(3)
This app shares the skin-health focus but pivots toward UV exposure management and tanning optimization.
Differentiators
- Provides real-time UV index tracking to help users manage sun exposure safely during outdoor activities.
- Offers a personalized tanning routine that balances aesthetic goals with skin safety and health monitoring.
This app competes for the same user base by focusing on the organization and safety of skincare product layering.
Differentiators
- Features an automated routine layering tool that prevents users from combining conflicting active skincare ingredients.
- Includes a diary with photo tracking, allowing users to visualize skin changes over long periods.
This app competes for the skin-conscious user by using AI to monitor skin tone and UV safety.
Differentiators
- Uses an AI skin tone scanner to provide customized sun protection advice based on user complexion.
- Includes a smart tanning timer that alerts users to prevent overexposure based on current UV levels.
Compare Clearya against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Clearya
Strengths to defend, gaps to attack
Core Strengths
- Privacy-focused design with zero personal data collection builds high trust with sensitive user segments.
- Cross-retailer integration across Amazon, Target, and Sephora provides utility during the purchase decision phase.
Critical Frictions
- Lack of routine tracking features limits daily active usage compared to skincare-management peers.
- Donation-only funding model restricts the budget for aggressive user acquisition or feature development.
Growth Levers
- Integrate a skin-journaling feature to capture long-term product efficacy data and increase retention.
- Partner with non-toxic lifestyle influencers to expand B2B distribution into health-conscious community hubs.
Market Threats
- SkinSort's AI-powered routine management creates a higher switching cost for users seeking an all-in-one solution.
- Maintenance-mode development cadence risks losing market share to competitors with faster feature-release cycles.
What are the next best moves?
Ship skin-journaling feature because it is the top missing retention loop → increase daily active usage
Competitor analysis shows SkinSort uses routine tracking to maintain engagement, which Clearya currently lacks.
Trade-off: Pause the expansion of the retailer-integration list — routine tracking has higher retention potential.
A counter-intuitive read
The app's lack of monetization is its greatest vulnerability, as it prevents the reinvestment needed to build the habit-forming features that keep users from migrating to commercial rivals.
Feature Gaps vs Competitors
- Routine tracking (available in SkinSort but absent here)
- AI-powered routine management (available in SkinSort but absent here)
Key Takeaways
Clearya holds a high-trust position through its ad-free, privacy-first model, but it risks becoming a secondary utility as competitors integrate safety scanning into daily routine management, so the PM should prioritize building a retention-driving habit loop.
Where Is It Heading?
Stable
The health-utility market is consolidating around platforms that combine safety scanning with daily routine management. Clearya remains stable but exposed, as its current feature set does not incentivize the daily engagement required to compete with habit-forming rivals.
The app maintains a stable rating on iOS, indicating that the core safety-scanning utility continues to meet user expectations.
The lack of feature updates beyond core utility leaves the app exposed to competitors that are rapidly adding routine-management capabilities.