Clearya is a health-focused ingredient scanner for beauty, personal care, and household products on iOS and Android.
The App DNA
What makes this app unique?
Users hire Clearya to identify hidden health risks in product labels, serving the need for safe, non-toxic purchasing decisions without the influence of commercial advertising.
For Health-conscious consumers and parents seeking to identify and avoid toxic chemicals in personal care, beauty, and household products.
What does it look like?
Key features
Analyzes product ingredient lists via phone camera or text input to identify potential health risks
Automatically alerts users to toxic ingredients while shopping on Amazon, Target, Sephora, iHerb, and Walmart
Recommends vetted, non-toxic product alternatives when a toxic ingredient is detected
How much does it cost?
The app operates on a donation-funded model with no ads or paid tiers, prioritizing user trust and unbiased analysis.
Velocity
Maintenance developmentperformanceopaqueShow more...
Clearya has released only two minor updates in the last 10 months, resulting in a cadence of approximately 0.08 releases per week. This frequency falls well below the threshold for active development, indicating a maintenance-focused lifecycle. The release notes for the latest version are opaque, providing no evidence of new features or live operations. Development appears to be limited to stability and performance maintenance.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Clearya
How's the Health & Fitness market?
Clearya maintains a 4.8 rating on iOS with 498 reviews, positioning itself as a high-trust utility in the Health & Fitness category.
Read the market outlookThe rivals identified
By SkinSort
SkinSort directly competes for the same health-conscious demographic by offering a robust ingredient-scanning engine and personalized routine management.
- Offers a proprietary AI dupe finder that helps users find cheaper alternatives to expensive products.
- Maintains a significantly larger user base and review volume, creating a stronger community-driven data flywheel.
- Includes a dedicated routine tracker that keeps users engaged within the app daily, unlike Clearya.
My Skin Journey by NAOSContender
SkinJoy: AI Cosmetic ScannerContender
Rash ID: Skin Rash IdentifierContender
Blemish Types, Skin Cancer IDContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Clearya
Where is it heading?
The health-utility market is consolidating around platforms that combine safety scanning with daily routine management. Clearya remains stable but exposed, as its current feature set does not incentivize the daily engagement required to compete with habit-forming rivals.
- The app maintains a stable rating on iOS, indicating that the core safety-scanning utility continues to meet user expectations.
- The lack of feature updates beyond core utility leaves the app exposed to competitors that are rapidly adding routine-management capabilities.
The SWOT
- Privacy-focused design with zero personal data collection builds high trust with sensitive user segments.
- Cross-retailer integration across Amazon, Target, and Sephora provides utility during the purchase decision phase.
- Integrate a skin-journaling feature to capture long-term product efficacy data and increase retention.
- Partner with non-toxic lifestyle influencers to expand B2B distribution into health-conscious community hubs.
Next best moves
Ship skin-journaling feature because it is the top missing retention loop → increase daily active usage
The counter-intuitive read
The app's lack of monetization is its greatest vulnerability…
Read the full takeFeature gaps
Routine tracking (available in SkinSort but absent here) +1
Since the last report: Clearya is pivoting its product strategy toward routine management and skin-journaling to address retention issues, while re-aligning its competitive focus against SkinSort.
Bottom line
Clearya holds a high-trust position through its ad-free, privacy-first model, but it risks becoming a secondary utility as competitors integrate safety scanning into daily routine management, so the PM should prioritize building a retention-driving habit loop.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
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