Shakery is a cocktail recipe app for home bartenders, providing a searchable database of 7,500+ drinks on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Food & Drink
Sentiment
3.6
23 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire Shakery to find drink recipes based on their current kitchen inventory, reducing the need for specialized shopping trips.
For Home bartenders and cocktail enthusiasts ranging from beginners to those seeking professional-style drink preparation.
What does it look like?
Key features
Filters recipe database to show drinks preparable with items currently in the user's kitchen.
Access to advanced mixology techniques and exclusive bartender creations.
How much does it cost?
Freemium model uses ad-supported access to the base library while gating advanced mixology content behind a premium paywall.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently operates at a maintenance cadence, with the latest release occurring 114 days ago. Development activity is limited to minor performance optimizations and bug fixes, with no evidence of new features or live operations content. The release history indicates a stable but slow pace of updates, suggesting the app is in a long-term support phase rather than active development.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate community-driven cocktail discovery features provide a social experience similar to visual discovery platforms for enthusiasts.
How are ratings & reviews evolving?
What users say, by theme
- Community-driven cocktail discovery features provide a social experience similar to visual discovery platforms for enthusiasts
- Mandatory account registration before accessing any content creates significant friction for new users exploring the app
7 of 7 recent reviews analyzed · limited sample · Mixed overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Cocktail Recipes Mixology
How's the Food & Drink market?
Shakery maintains a niche presence in the Food & Drink category, though its 5.0-star rating is based on a limited sample of 7 reviews. The lack of recent feature updates suggests a maintenance-mode posture that limits its ability to capture share from more active rivals.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Cocktail Recipes Mixology
Where is it heading?
The cocktail-recipe market is consolidating around apps that prioritize low-friction discovery, leaving Shakery exposed due to its rigid registration wall. The current maintenance-mode cadence means the app will likely lose market share to more agile competitors unless it shifts focus toward reducing onboarding friction.
- Mandatory account registration before viewing content creates significant friction, which directly suppresses new-user conversion rates during the onboarding flow.
- Recent updates focused on stability and minor bug fixes, indicating a maintenance-mode posture that lacks active feature expansion.
The SWOT
- Ingredient-based search provides a high-utility barrier against generic recipe sites
- Untapped potential for social-sharing features to increase organic acquisition
Next best moves
Implement guest-access mode for recipe browsing because mandatory registration is the #1 complaint theme → increase new-user retention
The counter-intuitive read
The app's maintenance-mode status is a strategic vulnerability…
Read the full takeSince the last report: The app remains in maintenance mode with no functional changes, but the competitive analysis has been updated to prioritize the threat of agile rivals over previous B2B partnership opportunities.
Bottom line
Shakery offers a high-utility ingredient search, but the mandatory registration gate and aggressive ad frequency during onboarding create a high churn risk, so the PM should prioritize a guest-access mode to improve top-of-funnel conversion.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated