Color Analysis: ToneLily icon

Color Analysis: ToneLilyv1.9

Released August 25, 2026Major

Android

The latest major update shifts the monetization model by providing free access to color reports and makeup try-ons. As this is the first release on the Android platform, there is no historical baseline to measure performance against. The current build focuses on feature parity and accessibility, setting a new foundation for user acquisition.

What changed

  • MonetizationFull color reports including palettes, makeup, and hair are now free
  • MonetizationAll makeup shades are now free to try on
  • New featureImproved virtual try-ons with clothing layering and preservation of user face/pose/background
  • New featureAbility to store and switch between multiple body photos
  • UXPre-try-on photo validation check to ensure accuracy
  • UXCloset organization by category with tidier shelf layout
  • New featureNew image cropping tool when adding items to closet
  • UXReal-time closet filters that apply instantly on tap

Reception

50/ 100 impact scoreNeutral
What worked
  • Monetization

    Opening full color reports and makeup shades to all users removes previous paywalls for core diagnostic features.

What didn't
  • New feature

    no evidence

    The current analysis window lacks user feedback regarding the efficacy of clothing layering or multi-photo storage.

Marlvel takeaways

  • Monitor user retention following the shift to a free-tier model for color reports and makeup try-ons.
  • Verify if the new pre-try-on photo validation check reduces support tickets related to inaccurate color analysis results.
  • Assess if the updated closet shelf layout improves navigation speed for users with large item inventories.

Original release notes

Your full colour report is now free — every palette, the shades to avoid, makeup, jewellery and hair. Every makeup shade is free to try on too.

Better try-ons: layer a tee under a hoodie under a jacket, and your own face, pose and background are kept.

Keep several body photos and switch between them. We now check your photo before you spend a try-on, so you know it will look like you.

Closet: tidier shelves by category, crop before you add, and filters that apply as you tap.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Color Analysis: ToneLily, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0