Color ID: Identify Colors
Color ID is a utility for identifying colors and extracting palettes from camera feeds or photo libraries on iOS.
The App DNA
What makes this app unique?
The tool removes the friction of manual color matching for designers and users with color blindness by providing instant digital values for physical hues.
For Artists, designers, and individuals with color blindness seeking to identify or extract color values from their environment and photos.
What does it look like?
Key features
Captures real-time color data from the device camera and displays RGB, Hex, HSL, and CMYK values.
Extracts color palettes from existing images stored in the device photo library.
Provides a reference library of over 1600 colors including classics, neutrals, and trendy tones.
How much does it cost?
Color ID is currently offered as a free utility with no visible subscription or in-app purchase gates.
Velocity
Dormant developmentShow more...
Color ID: Identify Colors has seen no development activity for 858 days. With only a single version released since its inception, the app shows no signs of ongoing maintenance or feature updates. The development momentum is effectively non-existent.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Color ID: Identify Colors
How's the Utilities market?
Color ID occupies a niche utility space with a 3.93 rating across 15 total reviews. The lack of updates for 859 days suggests a stagnant market position relative to active competitors.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Color ID: Identify Colors
Where is it heading?
The color-utility market is shifting toward AI-powered, frequently updated tools that offer more than simple identification. Color ID's maintenance-only posture leaves it exposed to these rivals, which will erode its user base as the app becomes technically outdated.
- The 859-day update gap indicates a total lack of feature investment, which will lead to user churn as OS requirements evolve.
The SWOT
- Photo library extraction enables palette generation from past snapshots.
- 1600-color database provides a broad reference range for design projects.
- Implementing a subscription tier for advanced color-matching tools could monetize the existing user base.
Next best moves
Audit the codebase for compatibility because the app has not been updated in 859 days → prevent potential store removal.
+ 1 more prioritized moveThe counter-intuitive read
The lack of updates is not just a neglect issue…
Read the full takeSince the last report: Color ID has seen no functional or pricing changes, maintaining its status as a static, unmaintained utility. The analysis now incorporates a more precise 3.93 rating and a clearer articulation of the threat posed by AI-integrated market rivals.
Bottom line
Color ID functions as a static utility, but the lack of development since 2024 leaves it vulnerable to competitors with active release cadences. The PM should prioritize a feature refresh or sunset the product to avoid brand erosion.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Color ID free to use?
Does Color ID work with my photo library?
Is Color ID still being updated?
Sources
- [1] App Store
Report last updated