Color Identification
Color Identification is a free utility for iOS that detects colors via camera and generates palettes for designers and artists.
The App DNA
What makes this app unique?
The app removes the friction of manual color matching by providing instant HEX, RGB, and CMYK values for real-world objects.
For Designers, artists, developers, and visually impaired users requiring precise color identification for digital and print projects.
What does it look like?
Key features
Real-time identification of color names and codes via device camera.
Automatic creation of color schemes and shade variations from captured images.
Displays HEX, RGB, HSL, and CMYK values for identified colors.
How much does it cost?
The app is currently listed as free with no explicit subscription or IAP gates mentioned in the store metadata.
Velocity
Dormant developmentnew contentUX improvementsShow more...
With no updates in the last 248 days, the app has entered a state of inactivity. The development momentum is non-existent, as the last release occurred over eight months ago. There is no evidence of ongoing maintenance or feature development, categorizing the app as a zombie project.
Who built it?
Arvinder Singh
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Color Identification
How's the Utilities market?
Color Identification operates as a standalone utility on iOS, currently maintaining a 4+ content rating. The lack of recent updates over the last eight months suggests a maintenance-mode posture rather than active market expansion.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Color Identification
Where is it heading?
The utility market for color tools is shifting toward integrated design ecosystems where local-only apps struggle to compete. Color Identification remains exposed due to its lack of recent feature investment, which will accelerate churn as users migrate to tools with cross-platform synchronization.
- The eight-month update gap suggests the developer has shifted focus, which will likely lead to a decline in relevance as competitors add cloud-sync features.
The SWOT
- Real-time camera detection provides immediate utility for color-matching workflows
- Integrating export options for Adobe Creative Cloud or Figma would increase switching costs for professional designers
Next best moves
Ship cloud-sync for saved palettes because local-only storage is a churn risk for professional workflows → increase retention
The counter-intuitive read
The lack of updates is not just a maintenance failure…
Read the full takeBottom line
Color Identification provides a functional, free utility for basic color detection, but the eight-month development silence signals a lack of investment that will eventually erode its standing against active, cloud-connected competitors.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Color Identification free to use?
Does Color Identification work offline?
What formats does Color Identification support?
Sources
- [1] App Store
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