Color Identifier is a color detection and palette management tool for designers and artists on Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#154
▼2Art & Design · free
Sentiment
4.5
1k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire the app to bridge the gap between physical-world colors and digital design codes, but the current monetization friction prevents the tool from serving as a reliable professional utility.
For Designers, artists, and decorators requiring quick, accurate color identification and palette management tools.
What does it look like?
Key features
Uses device camera to identify colors and display RGB, CMYK, RAL, and HEX values instantly. High-frequency utility drives daily session volume.
Allows users to save and organize identified shades into custom collections. Persistent data storage increases switching costs.
Provides professional-grade color identification and multi-format code conversion. Utility-focused depth attracts professional users.
How much does it cost?
Freemium model relies on ad-supported utility for casual users with IAP options for additional functionality.
Velocity
Maintenance developmentperformanceShow more...
The app is currently in a maintenance phase, with the latest release shipping only crash fixes. Given the limited history and lack of feature-oriented updates, development appears focused solely on stability rather than new functionality. There have been no major feature releases identified in the recent update history.
Who built it?
AppCraftingMinds
2 apps tracked · Art & Design
HerMood: Calendar for MenUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate the core color identification functionality provides accurate results for users during their initial testing sessions and minimalist ad presence in earlier versions allowed for a focused experience without constant visual interruptions, but report aggressive monetization tactics including forced subscriptions and paywalls frustrate users before they can test core features.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- The core color identification functionality provides accurate results for users during their initial testing sessions
- Minimalist ad presence in earlier versions allowed for a focused experience without constant visual interruptions
- Aggressive monetization tactics including forced subscriptions and paywalls frustrate users before they can test core features
50 of 50 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Color Identifier Color Finder
How's the Art & Design market?
Color Identifier holds a #136 rank in the US Art & Design category. The gap between its utility-driven install base and the negative sentiment regarding monetization suggests the app is under-performing its potential revenue ceiling.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Color Identifier Color Finder
Where is it heading?
The market for color-identification tools is consolidating, and Color Identifier's maintenance-only update cadence leaves it exposed to rivals with more frequent feature drops. Unless the team addresses the navigation-blocking ad UI, the current churn pressure will likely outweigh the organic install velocity.
- The latest update focuses exclusively on stability, signaling that the developer is currently in maintenance mode rather than active feature expansion.
- Persistent user complaints regarding ad-blocking UI elements create a negative sentiment drag that will likely suppress new-user conversion in the coming quarter.
The SWOT
- Persistent data storage in "My Colors" increases user switching costs
- Professional-grade multi-format code conversion attracts design-focused segments
- Unlocking B2B partnerships with design schools could provide a stable distribution channel
- Improving camera-angle calibration could resolve the core detection accuracy complaints
Next best moves
Audit ad-close UI because obscured buttons block navigation and drive negative sentiment → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's high rating count relative to its…
Read the full takeSince the last report: The app remains in a maintenance phase with no functional changes, but the analytical outlook has shifted to 'mixed' and the PM priority for addressing subscription friction has been elevated.
Bottom line
Color Identifier provides reliable color identification, but its aggressive monetization and UI regressions erode the user base, so the PM must prioritize navigation hygiene to stabilize the rating before attempting further monetization.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Color Identifier free to use?
Does Color Identifier work accurately?
Is Color Identifier safe for designers?
Sources
- [1] Play Store listing, source
Report last updated