Color Identifier & Paint Match is a utility for iOS that uses camera input to identify colors and suggest matching paint shades for design and renovation projects.
The App DNA
What makes this app unique?
The app removes the friction of manual color matching by providing instant digital values and paint-brand equivalents for physical surfaces.
For Designers, artists, decorators, and home renovation enthusiasts.
What does it look like?
Key features
Uses camera input to identify colors on surfaces and objects in real time.
Maps detected colors to the closest available paint shades.
Allows users to build and save custom color collections for design projects.
How much does it cost?
The freemium model gates professional-grade color conversion and management tools behind a subscription.
Velocity
Dormant developmentopaqueShow more...
Development has ceased, with no new feature builds or updates released in over seven months. The latest release provided only generic bug fixes and performance improvements, offering no insight into the developer's roadmap. Given the lack of activity since January 2026, the app is currently in a zombie state.
Who built it?
Holy Traction
6 apps tracked · Utilities
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Заметки: дневник и напоминания
Collage Maker · Photo Editor
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Cellular Towers LocatorUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Color Identifier & Paint Match
How's the Utilities market?
Color Identifier & Paint Match maintains a 4.6-star rating across 36 reviews in the Utilities category. The absence of updates for 212 days positions the app as a legacy utility rather than an active competitor in the design space.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Color Identifier & Paint Match
Where is it heading?
The color-utility market is shifting toward tools that provide integrated, professional-grade paint-brand databases and augmented reality previews. Color Identifier & Paint Match remains stable but exposed, as its lack of recent updates prevents it from capturing the interest of users seeking modern, high-fidelity design workflows.
- The 212-day update gap suggests the app is in maintenance mode, which prevents it from competing with active, feature-rich design utilities.
- The 4.6-star rating indicates the core color-matching utility remains functional for the existing user base, despite the lack of recent feature expansion.
The SWOT
- Real-time camera detection provides low-friction utility for renovation
- Integrating professional paint-brand databases could improve matching accuracy
Next best moves
Audit current paint-brand database coverage because the matching engine is the primary differentiator → increase user trust
The counter-intuitive read
The 212-day update gap is not just a lack of maintenance…
Read the full takeSince the last report: The competitive outlook shifted from a declining maintenance posture to a stable legacy position, while the threat landscape expanded to include AI-powered design tools.
Bottom line
Color Identifier & Paint Match relies on its core matching engine to retain users, but the lack of updates risks obsolescence. Refreshing the paint-brand database would address the primary utility gap and provide a clear reason for users to maintain their subscriptions.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Color Identifier & Paint Match free to use?
Does Color Identifier & Paint Match work with specific paint brands?
Is Color Identifier & Paint Match suitable for professional design work?
Sources
- [1] App Store, source
Report last updated