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ColorAssist vs its rivals

Side-by-side comparison against ColorAssist's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

ColorAssist
This App
X Twitter Saver: Video & Image
New Kid
Screen Color Picker
New Kid
Core Identity
DeveloperFTLapps LLCSunandan Sekhar DasAnthony Tietjen
CategoryUtilitiesUtilitiesUtilities
PlatformiOSiOSiOS
Store Metrics
Rating4.7 / 50.0 / 50.0 / 5
Ratings Count600
PriceUSD1.99Free$1.99
Release DateJan 27, 2012Jan 6, 2026Sep 22, 2025
Last UpdatedFeb 4, 2025Feb 1, 2026Sep 24, 2025
Sentiment & Reviews
Sentimentmixed--
Score50/100--
Praises
  • Live color sampling via camera provides brilliant and accurate measurement results
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Complaints
  • Lack of temporal averaging makes capturing patterned color samples difficult for users
  • Export and organization limitations prevent effective management of saved color swatches
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Requests
  • LED flash integration would allow for consistent color measurement in low light
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Strategic Intel
Strengths
  • Technical aperture control functions as a brand authority lever for professional color matching
  • 900-color dictionary provides high-fidelity data for design workflows
  • Local processing architecture eliminates server-side infrastructure costs
  • Privacy-first positioning reduces friction for professional users
  • Smart-resizing templates drive organic discovery through social watermarking
  • Minimalist design reduces cognitive load for quick sampling tasks
  • Lightweight footprint ensures zero performance impact on development workflows
Weaknesses
  • Premium tier at $1.99 above free category median
  • Lack of temporal averaging creates capture jitter on patterned surfaces
  • Zero monetization gates limit long-term sustainability
  • No cloud-sync capability restricts cross-device workflows
  • Lack of user-generated content features limits community network effects
  • $1.99 price point creates friction against free alternatives
  • Lack of palette management limits long-term utility
  • No trial period restricts user acquisition
Pricingpaidfreepaid
MomentumZombie--
Update Cadence1 versions--

Compare ColorAssist head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by ColorAssist, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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