Coloring² - Color By Number is a digital color-by-number game for casual users on iOS, structured around a subscription-gated pixel art gallery.
The App DNA
What makes this app unique?
The app removes the physical friction of traditional coloring books, allowing users to engage in relaxing, low-complexity creative sessions on demand.
For Casual mobile gamers seeking relaxing, low-complexity creative activities.
What does it look like?
Key features
Curated collection of images for color-by-number activity; Premium-tier gate restricts access to paid members, driving subscription conversion.
Recurring billing cycles for premium access with 1-week, 1-month, 3-month, and 1-year options; Subscription model creates a recurring revenue stream.
Limited-time access to premium features for new users; Acquisition mechanism lowers the barrier to entry for the subscription funnel.
How much does it cost?
Subscription-only model for full content access, utilizing standard iTunes billing cycles to manage recurring revenue.
Velocity
Dormant developmentShow more...
5 versions in history. Development pace: zombie.
Who built it?
Tim O's Studios
13+ apps tracked · Games
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Tip Calculator‰User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Coloring² - Color By Number
How's the Games market?
Coloring² - Color By Number maintains a niche presence in the Games category, recently charting at #36 Grossing in category 7009 (DZ). The lack of updates for over 1,700 days suggests the app is no longer actively competing for top-tier chart visibility.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Coloring² - Color By Number
Where is it heading?
The casual creative market is consolidating around apps with frequent live-ops and social-sharing features. Coloring² - Color By Number remains in a maintenance-mode posture, which will lead to a steady decline in active users and revenue as the content library fails to refresh.
- The 1,770-day update gap indicates a total lack of feature investment, which will accelerate churn as users exhaust the static gallery.
The SWOT
- Curated pixel art gallery functions as a content-based retention loop.
- Free trial lowers the barrier to the premium subscription funnel.
- Active competitors can capture the casual creative segment through live-ops and social sharing.
Next best moves
Sunset the app because the 1,770-day update gap indicates a lack of strategic intent → stop support costs.
The counter-intuitive read
The app's long-term survival is not threatened by feature-rich rivals…
Read the full takeSince the last report: The report now provides granular detail on subscription tiers and a formal SWOT analysis, confirming the app's maintenance-mode status. These additions clarify the monetization structure and the competitive risks posed by the 1,770-day update gap.
Bottom line
Coloring² - Color By Number rests on a static content library that lacks the live-ops cadence required to defend its chart position, suggesting the current revenue stream will erode as the content becomes stale for long-term users.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Coloring² - Color By Number free to play?
Does Coloring² - Color By Number receive regular updates?
What subscription options are available?
Sources
- [1] App Store, source
Report last updated