Report updated Apr 16, 2026
1Password: Password Manager
For individuals and professionals seeking a secure, centralized way to manage digital identities and sensitive credentials across multiple devices.
1Password: Password Manager is an established productivity app that is free with in-app purchases. With a 4.1/5 rating from 37.4K reviews, it shows polarized user reception.
What is 1Password: Password Manager?
Current Momentum
v8.12
- When you import a 1PUX file, but you don't have the permission to create vaults in your 1Password account, only private items will be imported. [[#UL-150]] - We've made some improvements to how 1Password can recover drafts of items. [[#EE-1935]] - The inline menu for the 1Password browser extension in Safari is now hidden if you use 1Password as your system autofill provider. [[#ME-271]] - We've fixed an issue where account details wouldn't automatically be filled into sign-in fields when adding an account to the app. [[#AUTH-2246]] - We've fixed an issue where you could lose your draft for a new item if you swiped down to close the pop-up. [[#EE-1919]] - We've fixed an issue that could prevent 1Password for Safari from unlocking properly. [[#AUTH-240]]
Active Nemesis
Bitwarden Password Manager
By Bitwarden
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityRating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Securely stores and organizes passwords and sensitive credentials
Synchronizes vault data across mobile, desktop, and browser platforms
Encrypted storage for identities, credit cards, and secure notes
How much does it cost?
- Free trial/tier available
- Subscription-based premium access
The app utilizes a freemium model common in the password management category, likely gating advanced features like multi-device sync or cloud storage behind a subscription.
Who Built It?
AgileBits
Securing digital identities and credentials for individuals and enterprises through a unified vault for passwords and secrets.
Portfolio
4
Apps
What other apps does AgileBits make?
Explore the full AgileBits report
Portfolio breakdown, audience, momentum, and every app published by AgileBits.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for 1Password: Password Manager?
Where is it available?
Localized markets (11)
How's The Productivity Market?
How does it evolve in the Productivity market?
Rank progression
121 active rankings tracked — 30-day window
The rivals identified
The outtake for 1Password: Password Manager
Strengths to defend, gaps to attack
Core Strengths
- Strong monetization and high Grossing rank (#34)
- Established brand trust and long-term reputation
- Mature cross-platform synchronization infrastructure
Critical Frictions
- Core features are now considered standard/basic
- Subscription model price sensitivity vs open-source
- Decline in Free chart rankings suggesting acquisition friction
Growth Levers
- Expansion into deeper B2B/Enterprise identity management
- Integration of emerging passkey technologies
- Local-first storage options for privacy-conscious users
Market Threats
- Rapid growth of privacy-first rivals like Proton Pass
- OS-level password management improvements (Apple/Google)
- Bitwarden's open-source transparency and lower price point
Key Takeaways
- 1. **Defend the Premium Tier**: With a high Grossing rank, 1Password must ensure its subscription value stays ahead of Bitwarden by introducing features that go beyond "standard" storage.
- 2. **Monitor Proton Pass**: The rapid growth of Proton AG's ecosystem is the most significant threat to 1Password's top-of-funnel acquisition.
- 3. **Passkey Leadership**: To move features from "Standard" to "Differentiator," 1Password should lead the market in passkey adoption and management UX.
1Password: Password Manager is an established productivity app that is free with in-app purchases. With a 4.1/5 rating from 37.4K reviews, it shows polarized user reception.
Where Is It Heading?
Trend analysis
Available very soon