Report updated May 19, 2026

Paramount+ is a struggling entertainment app that is available. With a 3.7/5 rating from 452.9K reviews, it struggles with user retention. Users particularly appreciate high quality content library keeps long-term subscribers engaged with specific franchise shows, though technical instability and black screen errors prevent content playback on mobile devices remains a common concern.

What is Paramount+?

Paramount+ is a subscription-based streaming service offering Hollywood films, original series, and family content on iOS and Android.

Users hire the service for access to specific franchise catalogs and multi-user household management, but technical playback failures prevent the service from fulfilling this core value proposition.

Current Momentum

v16.11 · 1w ago

Maintenance
  • Ships stability improvements for navigation.
  • Focuses on core playback reliability.

Active Nemesis

Netflix

Netflix

By Netflix

Other Rivals

Disney+
Amazon Prime Video
Hulu: Stream TV shows & movies
Peacock TV: Stream TV & Movies
PlutoTV: Stream Free Movies/TV
IMDb: Movies & TV Shows
NetShort - Popular Dramas & TV
FlickReels: Short Drama Series

7-Day Rank Pulse 🇺🇸

Entertainment

No ranking data

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Parental ControlsStandard

Restricts content access and manages viewing permissions via separate profiles

Exclusive OriginalsDifferentiator

Access to proprietary series and films not available on other streaming platforms

Separate User ProfilesStandard

Allows multiple users within one account to maintain individual watch histories and preferences

Hollywood Blockbuster LibraryStandard

On-demand access to a catalog of major studio films and award-winning classics

How much does it cost?

Subscription
  • Free trial available
  • Recurring subscription model billed via Google Play

Subscription model relies on recurring billing cycles managed through platform-level account settings.

Who Built It?

ViacomCBS Streaming

View Publisher Intel →
Entertainment

Enrichment in progress

Publisher profile available very soon

What other apps does ViacomCBS Streaming make?

What do users think recently?

High confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.

What is the recent mood?

Upset

Recent user voice shows a upset sentiment. Users appreciate high quality content library keeps long-term subscribers engaged with specific franchise shows, but report technical instability and black screen errors prevent content playback on mobile devices.

What Users Love

High quality content library keeps long-term subscribers engaged with specific franchise shows

What Frustrates Users

Technical instability and black screen errors prevent content playback on mobile devices

What Users Want

Improved sports streaming features including full event replays and rewind capabilities

How have ratings & review volume moved?

Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.

Rating over time

Vertical markers = app releases. Hover any release for the post-release impact delta.

Releases:MajorMinorPatch1 release in range

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for Paramount+?

Where is it available?

Localized markets (1)

United States

How's The Entertainment Market?

How does it evolve in the Entertainment market?

Paramount+ maintains a top-10 grossing position in multiple international markets, yet its reliance on a subscription model is threatened by technical instability that drives churn. The gap between its high free-chart visibility and conversion-dependent grossing rank signals that technical friction is the primary barrier to revenue growth.

Rank progression

104 active rankings tracked — 30-day window

The rivals identified

Nemeses(1)

TikTok competes for the same finite daily entertainment time, capturing user attention through short-form algorithmic discovery that directly challenges Paramount+'s long-form content model.

Contenders(4)

JOJO APP: Movies, Shows, Natak icon

MADHUVEER COM 18 NETWORK LIMITED

4.4(60.7K)

JOJO APP competes for the same entertainment budget by focusing on niche regional content and traditional performances that appeal to specific demographics.

iflix: Asian & Local Dramas icon

Image Future Investment (HK) Limited

3.9(640K)

iflix competes by capturing regional market share through a localized content library that caters to specific cultural entertainment preferences.

The CW icon

The CW Network

3.6(373K)

The CW competes for the same audience segment interested in episodic television, specifically targeting viewers who prioritize next-day access to broadcast content.

STARZPLAY ستارزبلاي icon

Playco Entertainment FZ LLC

4.2(167K)

STARZPLAY competes directly for the premium streaming subscriber by offering a similar hybrid model of movies and live sports add-ons.

Same space(3)

Watchworthy competes by providing a data-driven recommendation layer that influences where users choose to spend their subscription dollars.

Movie Box acts as a discovery and recommendation engine, competing for the user's attention during the content selection phase.

App SKY functions as a service management tool for traditional cable subscribers, overlapping with Paramount+ as a gateway to entertainment.

Compare Paramount+ against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for Paramount+

Strengths to defend, gaps to attack

Core Strengths

  • Proprietary franchise content creates a distinct subscriber floor
  • Multi-user profile architecture reduces household churn

Critical Frictions

  • Persistent black-screen playback errors on mobile
  • Login loops prevent access to paid accounts

Growth Levers

  • Sports streaming feature expansion
  • B2B distribution through international preschool partnerships

Market Threats

  • Netflix adaptive bitrate technology
  • Short-form drama apps capturing mobile-first attention

What are the next best moves?

highInvest

Rebuild mobile video playback engine because playback failures are the #1 complaint → reduce churn

Sentiment analysis identifies black screen errors as the primary driver of negative user feedback.

Trade-off: Pause new original series marketing integrations — technical stability is the current retention bottleneck.

highMaintain

Audit account login logic because password reset failures are a top complaint → protect recurring revenue

Users report login loops and password reset failures preventing access to paid accounts.

Trade-off: Same-quarter capacity available — no major lever displaced.

A counter-intuitive read

The platform's #2 grossing rank in several markets is a liability: it masks the underlying churn rate caused by technical instability, which will trigger a sudden revenue drop once the current content cycle cools.

Feature Gaps vs Competitors

  • Adaptive bitrate streaming (available in Netflix but absent here)
  • Full event replays for sports (available in Peacock TV but absent here)

Key Takeaways

Paramount+ holds its category lead through sticky franchise content but bleeds subscribers to more reliable competitors due to mobile playback failures, so revenue growth hinges on prioritizing technical stability over new feature releases.

Where Is It Heading?

Declining

The streaming market is consolidating around platforms that guarantee playback reliability, leaving Paramount+ exposed to churn as users prioritize consistent access over library breadth. The current technical instability on mobile will likely accelerate subscriber loss unless the next major release prioritizes infrastructure over content.

Persistent playback failures in the latest release erode the daily active habit, which compounds the rating drag already visible on Android.

The lack of live sports features drives dedicated fans toward competitors, accelerating churn pressure into the next quarter.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Paramount+, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The platform has transitioned from a content-first growth phase to a technical maintenance phase due to critical mobile playback failures.

declined

Emergence of critical technical complaints

shifted

Strategic focus on technical stability

improved

Exclusive Originals repositioning

added

New technical weaknesses

Cite this report

Marlvel.ai. “Paramount+ Intelligence Report.” Updated May 19, 2026. https://marlvel.ai/apps/com-cbs-ca

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Data licensed under CC-BY-NC 4.0