| Core Identity |
| Developer | Channel Marker Media, LLC | TradingView | Bloomberg Finance LP | Mappendix Limited | Groundspeak Inc. | Apple | Avenza Systems Inc. | onXmaps, Inc. |
| Category | Reference | Finance | News | Navigation | Navigation | Finance | Navigation | Navigation |
| Platform | iOS, Android | Android, iOS | iOS, Android | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS |
| Store Metrics |
| Rating | 2.9 / 5 | 4.8 / 5 | 4.6 / 5 | 4.3 / 5 | 4.8 / 5 | 4.5 / 5 | 4.8 / 5 | 4.9 / 5 |
| Ratings Count | 8 | 377,626 | 54,529 | 126 | 63,576 | 754,064 | 124,686 | 273,509 |
| Price | USD29.99 | Free | Free | $19.99 | Free | Free | Free | Free |
| Release Date | Dec 1, 2021 | Apr 24, 2017 | Feb 1, 2019 | Mar 27, 2009 | Sep 16, 2009 | May 10, 2016 | Sep 19, 2010 | Aug 7, 2013 |
| Last Updated | May 2, 2024 | Apr 29, 2026 | Apr 2, 2026 | Apr 18, 2023 | Apr 2, 2026 | Dec 12, 2025 | Nov 5, 2025 | Apr 6, 2026 |
| Sentiment & Reviews |
| Sentiment | negative | mixed | negative | - | mixed | positive | mixed | mixed |
| Score | 25/100 | 45/100 | 28/100 | - | 55/100 | 75/100 | 45/100 | 58/100 |
| Praises | - Benchmark datasheet access in the field provides value for specialized geocaching enthusiasts
| - Comprehensive charting tools and indicator libraries provide high value for technical analysis enthusiasts
| | - | - Outdoor exploration mechanics encourage users to visit new locations and trails daily
| - Comprehensive financial data and technical charting tools support daily investment research and portfolio monitoring
| - Offline GPS functionality enables reliable navigation in remote areas without cellular service
| - Exceptional Customer Support
- Essential Hunting Utility
|
| Complaints | - Map markers fail to load entirely following the latest update on mobile devices
- Inconsistent pricing transparency leads to unexpected charges during the initial purchase process
| - Persistent application lag and performance instability disrupt technical analysis during active trading sessions
| - Streaming & Stability Failures
- Ads for Paid Subscribers
| - | - Aggressive paywall restrictions limit access to basic caches for free-tier users
| - Technical regressions post-update cause charts to scramble and live market data to stop refreshing
| - Recent updates restrict free custom map imports and force users toward the store
| - Outdated Map Data
- Intrusive Advertising
|
| Requests | - | - Expanded historical data access and tick-level intervals for more precise backtesting capabilities
| - | - | - Driving navigation integration within the app to simplify travel between cache locations
| - Addition of overnight stock price tracking to improve the utility of the app outside market hours
| - Native vehicle dashboard integration to allow hands-free navigation during outdoor activities
| - |
| Strategic Intel |
| Strengths | - NGS datasheet integration provides unique utility for geodetic hobbyists
| - Pine Script creates high switching costs
- Social network effects drive organic acquisition
- Proprietary charting engine outperforms desktop platforms
| - Authoritative brand and journalism quality
- Exclusive Bloomberg Originals video content
- CarPlay integration for professional commuters
| - | - Global community network effect creates a treasure hunt barrier
- Physical-digital hybrid experience increases switching costs
- 25-year brand history sustains organic install velocity
| - System-level hardware integration reduces user friction
- iCloud sync creates high switching costs for users
| - Professional-grade map store partnerships sustain high-intent user acquisition
- Offline-first architecture creates a functional moat in remote environments
| - Market-leading brand authority (#1 Grossing Navigation)
- High-quality human-centric customer support
- Deep hardware ecosystem (trail cams, optics, CarPlay)
|
| Weaknesses | - $29.99 price point exceeds category median
- Map-loading failures render the app unusable in the field
| - Performance lag disrupts active trading sessions
- Aggressive monetization of standard time intervals
- Data discrepancies reported by paid subscribers
| - Severe Android performance issues (2.55 rating)
- Intrusive ads for premium subscribers
- Audio hijacking and multitasking bugs
| - | - Premium tier at category-median pricing
- 0.2★ Android-iOS rating gap
- Login failures post-update
| - Technical regressions in chart rendering post-update
- Aggressive news paywalls frustrate long-term users
| - Premium tier gating of custom imports creates high churn risk
- Lack of vehicle dashboard integration limits usage in off-road segments
| - Slow map data refresh cycle for property ownership
- Billing and cancellation process friction
- Intrusive pop-up ads for paid subscribers
|
| Pricing | paid | freemium | subscription | free | subscription | free | freemium | subscription |
| Momentum | Intense | Active | Maintenance | Intense | Intense | Maintenance | Intense | Maintenance |
| Update Cadence | 4 versions | 5 versions, 3 majors/6mo, ~11d avg | 3 versions, 1 majors/6mo, ~93d avg | 5 versions | 5 versions | 2 versions, ~145d avg | 5 versions | 2 versions, ~28d avg |
