Purify is a Safari content blocker for iOS designed to improve browsing speed and reduce data consumption by removing ads and tracking scripts. Despite its history as a top-ranked productivity app, recent user feedback indicates significant performance degradation and a lack of ongoing maintenance.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For iOS users seeking to optimize Safari browsing speed, reduce data usage, and enhance privacy.
What does it look like?
Key features
Eliminates advertisements and tracking scripts to protect user privacy and reclaim screen space.
Claims to increase Safari browsing speeds by an average of 4x.
Reduces web data consumption on cellular and Wi-Fi networks by an average of 50%.
How much does it cost?
Velocity
Dormant developmentShow more...
5 versions in history. Development pace: zombie.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Purify: Block Ads and Tracking
How's the Productivity market?
The rivals identified
By Adblock, Inc.
Both apps target mobile web users seeking ad and tracker removal, though they operate on different browser platforms: Safari for Purify and Samsung Browser for the rival.
- AdBlock for Samsung Browser provides free access, whereas Purify: Block Ads and Tracking requires a $1.99 purchase.
- AdBlock for Samsung Browser includes region-specific ad blocking settings, a feature not listed for Purify: Block Ads and Tracking.
- AdBlock for Samsung Browser supports Acceptable Ads standards to allow non-intrusive content, offering more granular control than Purify: Block Ads and Tracking.
iBlocker: Stop ADSContender
Adlocked – No Ads Web BrowsingContender
Safari Shield: Ad BlockerContender
Ad Blocker for SafariContender
AdGuard Ad Blocker for SafariContender
Lockdown Privacy: AdBlock VPNContender
ad blocker for safari: adblockContender
Ad Blocker for Safari.ContenderShow 1 more
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Purify: Block Ads and Tracking
Where is it heading?
Bottom line
While marketed as a high-performance ad blocker, recent user reviews suggest the app is currently failing to block ads effectively and lacks necessary updates for modern web compatibility.
Report last updated