1.1.1.1 is a mobile utility app that provides encrypted DNS and VPN-like traffic routing for improved privacy and speed.
Product velocity
Maintenance
Daily rank 🇺🇸
#47
▼8Utilities · free
Sentiment
4.5
215k reviews
Nemesis
ExpressVPN · Secure & Fast VPN
The App DNA
What makes this app unique?
Users hire this app to bypass regional restrictions and secure mobile traffic without the complexity or battery overhead of traditional VPNs.
For Mobile users seeking improved internet privacy, security against web-based threats, and reduced latency.
What does it look like?
Key features
Access to a larger, optimized network of data centers to reduce latency and improve browsing speed
DNS-level filtering to block malware, phishing, and crypto-mining threats
Encrypts traffic leaving the device to prevent snooping on network activity
How much does it cost?
Freemium model uses a paid-gate for performance-enhancing network access while offering free data via referral loops.
Velocity
Maintenance developmentperformanceplatform expansionShow more...
The app currently ships at a cadence of approximately 0.25 releases per week, placing it in the maintenance tier. Development activity is focused on infrastructure, specifically TCP fallback for MASQUE tunnels and the deprecation of Cloudflare One Zero Trust account logins within the app. The trend is stable, with updates primarily addressing connectivity and platform-specific requirements rather than new user-facing features. The publisher is transparent about these technical changes, which contrast with the generic bug-fix nature of the preceding release.
Who built it?
Cloudflare
3 apps tracked · Utilities
Cloudflare One Agent
Cloudflare EventsUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate free access to the network service provides reliable connectivity for users in restricted regions.
How are ratings & reviews evolving?
What users say, by theme
- Free access to the network service provides reliable connectivity for users in restricted regions
- Frequent connection drops and unstable network performance following the latest update on mobile devices
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for 1.1.1.1: Faster Internet
How's the Utilities market?
The app holds the #34 Free position in its category (↑3) but sits at #99 Free overall (↓43). This divergence signals that while the app maintains strong utility-category relevance, it struggles to sustain broad-market momentum against general-purpose privacy tools.
Read the market outlookThe rivals identified
By Express VPN
ExpressVPN competes directly for privacy-conscious mobile users by offering high-speed global routing, though it targets a higher-LTV segment via a strict $3.49 monthly subscription.
- Operates on RAM-only server infrastructure to guarantee verifiable privacy
- Utilizes the proprietary Lightway protocol to drive connection performance
- Gates access behind a $3.49 monthly subscription after a three-day trial
NordVPN: VPN Fast & SecureContender
Proton VPN: Fast & SecureContender
VPN Lumos: Open & Connect USAContender
Turbo VPN Private BrowserContender
IPVanish: IP Location ChangerContender
X-VPN: VPN Fast & SecureContender
Mullvad VPNContender
VPN - Free VPN Potato ™Contender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for 1.1.1.1: Faster Internet
Where is it heading?
The mobile privacy market is consolidating around high-stability, multi-feature suites, leaving 1.1.1.1 exposed if it remains in maintenance-mode. The latest stability regressions signal a need for immediate technical remediation to prevent a permanent shift of the user base toward competitors with higher release cadences.
- Connection instability following the latest update causes frequent drops, which increases churn pressure to more stable VPN competitors.
- Device heating and battery drain reports during background usage erode user trust, leading to lower daily active usage.
The SWOT
- Global network backbone provides superior latency [Performance Metric]
- One-touch interface minimizes onboarding friction [User Experience]
- Expand B2B security partnerships [Market Segment]
- Integrate home screen widgets for connection state [User Request]
Next best moves
Rebuild connection stability logic because frequent drops are the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's #99 overall rank is not a…
Read the full takeFeature gaps
Dedicated IP options (available in NordVPN but absent here) +1
Since the last report: The app is experiencing a decline in user sentiment and market rank due to post-update connectivity regressions and device performance issues.
Bottom line
1.1.1.1 maintains a strong category lead through superior network latency, but the latest stability regressions threaten to drive users to more reliable rivals like NordVPN, so the PM must prioritize connection stability to defend the user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated