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Report updated Apr 25, 2026

Debts is a well-regarded finance app that is a paid app. Users particularly appreciate simplicity and ease of use, though inability to edit entries remains a common concern.

What is Debts?

Debts is a privacy-focused debt management utility that leverages the debt snowball method to help users plan their path to financial freedom. It differentiates itself through a strict no-signup, no-ads, and offline-first architecture, appealing to users who prioritize data ownership. However, the app is currently experiencing a decline in its US Paid Finance ranking (#82, ↓38) and faces user frustration regarding rigid data entry and lack of cross-device synchronization.

Current Momentum

v2.7 · 4mo ago

Maintenance

The app is currently in maintenance mode, with the last update focused solely on bug fixes and platform compatibility.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Finance
#93
13

Rating Pulse 🇺🇸

No rating yet

Recent User Mood

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Debt Snowball CalculatorDifferentiator

Built-in estimator that applies the debt snowball method to project payoff dates and interest savings.

Privacy-First DesignDifferentiator

No sign-up required, no ads, and all data is stored locally on the device.

Transaction TrackingStandard

Record detailed payment and spending transactions to maintain accurate debt balances.

Payment Schedule & RemindersStandard

View upcoming due dates and receive timely notifications for scheduled payments.

How much does it cost?

Paid
  • One-time purchase of $2.99 on iOS
  • Free version available on Android

The app uses a low-friction one-time purchase model on iOS to reinforce its 'no-ads' and 'no-signup' value proposition. However, the Android version is free and has not been updated since 2023, suggesting a lack of monetization or maintenance on that platform.

Who Built It?

Coopla app icon 1
Coopla app icon 2
Coopla app icon 3
Coopla app icon 4

Coopla

(17)

Providing simple, privacy-focused utility tools for personal finance, productivity, and text formatting. Enabling users to manage daily tasks and debts without ad-supported distractions.

Portfolio

3

Apps

Free 1Paid 1
Productivity50%
Lifestyle50%

Explore the full Coopla report

Portfolio breakdown, audience, momentum, and every app published by Coopla.

Go deeper

What do users think recently?

High confidence · 21 reviews analyzed

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate simplicity and ease of use and effective debt calculations, but report inability to edit entries and lack of data sync and backup.

Limited review volume (21 reviews). Sentiment analysis will deepen as more data lands.

What is the competitive landscape for Debts?

How's The Finance Market?

How does it evolve in the Finance market?

Rank progression

6 active rankings tracked — 30-day window

No rank history available for this chart.

The outtake for Debts

Strengths to defend, gaps to attack

Core Strengths

  • Built-in Debt Snowball logic provides high motivational value
  • Privacy-first architecture (no signup/no ads) builds user trust
  • Clean and responsive UI consistently praised by users

Critical Frictions

  • Inability to edit existing transactions causes significant user friction
  • Lack of cloud sync prevents multi-device usage (iPhone/iPad)
  • Android version is outdated (last update May 2023)

Growth Levers

  • Implement encrypted iCloud sync to address data loss concerns
  • Add 'Edit' functionality to reduce churn from data entry errors
  • Introduce a small subscription for premium cloud features

Market Threats

  • Modern debt trackers with automated bank sync are more convenient
  • Declining App Store visibility (#82 Paid, ↓38)
  • Technical debt on Android could lead to platform removal

What are the next best moves?

high

Implement a 'Edit Transaction' feature

This is the #1 functional complaint in user reviews; forcing users to delete and re-enter data is a major friction point.

high

Develop iCloud/Cloud Backup integration

Medium-frequency complaints highlight the fear of data loss and the inability to sync between iPhone and iPad.

medium

Refresh the Android application

The Android version hasn't been updated since May 2023, risking incompatibility with newer OS versions and falling behind the iOS feature set.

Key Takeaways

Debts is a respected but aging utility that wins on privacy and its snowball calculator but is losing ground due to rigid UX. To reverse the current ranking decline, the PM must prioritize basic data-entry flexibility (editing) and opt-in cloud synchronization to meet modern user expectations for data safety.

Where Is It Heading?

Mixed Signals

v2.7 update (Dec 2025) shows active maintenance on iOS for the latest OS versions.

Ranked #82 Paid (↓38) in the US, indicating a significant loss in market momentum.

Android version stagnation (no updates since May 2023) suggests a fragmented platform strategy.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Debts, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Debts Intelligence Report.” Updated Apr 25, 2026. https://marlvel.ai/apps/com-coopla-debts

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