Granny
For fans of the horror and survival-puzzle genre who enjoy high-tension, stealth-based gameplay.
Granny is a well-regarded games app that is free with in-app purchases. With a 4.3/5 rating from 4.4M reviews, it maintains solid user satisfaction. Users particularly appreciate horror atmosphere & gameplay, though performance & lag remains a common concern.
What is Granny?
Current Momentum
v1.8 · 4mo ago
MaintenanceGranny is currently in maintenance mode, with the last major content update occurring in November 2022. Recent activity is limited to seasonal theme updates.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
The antagonist reacts to environmental sounds, such as dropped items, forcing players to be cautious.
Players must navigate a house while remaining silent to avoid detection by the antagonist.
Players can utilize wardrobes and under-bed spaces to evade the antagonist.
How much does it cost?
- Free to play with advertisements
The app utilizes a pure ad-supported model, providing full access to the game experience. Users generally perceive the ad frequency as fair compared to other mobile titles.
Who Built It?
Portfolio
1
Apps
Explore the full Dennis Vukanovic report
Portfolio breakdown, audience, momentum, and every app published by Dennis Vukanovic.
What do users think recently?
High confidence · Latest 100 of 98.6K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate horror atmosphere & gameplay and nostalgia & longevity, but report performance & lag and technical bugs & crashes.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Granny?
Where is it available?
Localized markets (1)
How's The Games Market?
How does it evolve in the Games market?
Rank progression
261 active rankings tracked — 30-day window
The rivals identified
The outtake for Granny
Strengths to defend, gaps to attack
Core Strengths
- Massive legacy user base (4.3M+ Android ratings)
- Strong brand recognition as a genre classic
- Unique Acoustic Detection differentiator
- High nostalgic value for long-term players
Critical Frictions
- Technical debt (30FPS cap on modern hardware)
- Critical ad-related crashes (black screen bug)
- Lack of a save progress feature
- Low update frequency (maintenance mode)
Growth Levers
- Multiplayer mode implementation to increase session depth
- Optimization for 120FPS displays to improve high-end device sentiment
- Introduction of a save system to reduce churn from crashes
Market Threats
- High-velocity rivals like The Baby In Yellow (7 updates in 6 months)
- Market share loss to newer, more active horror titles
- Technical obsolescence on modern mobile OS versions
What are the next best moves?
Optimize for high refresh rates (120FPS)
Users on modern devices like iPhone 14 Pro are complaining about 30FPS caps, which negatively impacts the perception of a 'premium' horror experience.
Implement a 'Save Progress' feature
This is a top-requested feature to mitigate the high frustration caused by game-breaking crashes and phone battery deaths.
Resolve post-ad black screen crashes
This bug directly impacts the primary revenue stream (ads) and is cited as a reason for 1-star reviews.
Feature Gaps vs Competitors
- Multiplayer mode (available in Identity V but missing here)
- High update frequency/Live Ops (available in The Baby In Yellow and Scary Teacher 3D)
- Save progress system (standard in modern horror-escape peers)
Key Takeaways
Granny is a legacy powerhouse currently coasting on brand equity while rivals like The Baby In Yellow innovate with higher update velocities. To maintain its #91 category rank, the PM must address the technical debt (30FPS cap) and implement a save system to prevent churn from the app's increasingly frequent stability issues.
Where Is It Heading?
Stable
Last updated Dec 2025 with only a seasonal theme — indicates maintenance mode rather than growth.
High-frequency complaints about 30FPS caps on 120FPS hardware — technical debt is mounting.
Maintains a massive 4.3M+ rating base — brand loyalty remains a significant barrier to entry for new competitors.