Granny is a category-defining stealth-horror title with a massive legacy footprint of over 4.3 million Android ratings. It centers on a high-tension 'escape the house' loop where the primary differentiator is an acoustic detection system that forces players into silent, strategic movement. While it remains a top-100 category performer in the US, the app is currently in a maintenance phase, facing significant technical debt and aggressive competition from newer, high-velocity titles like The Baby In Yellow.
Product velocity
Maintenance
Daily rank 🇺🇸
#192
Games · free
Sentiment
4.3
4.4M reviews
Nemesis
The Baby In Yellow
The App DNA
What makes this app unique?
For Fans of the horror and survival-puzzle genre who enjoy high-tension, stealth-based gameplay.
What does it look like?
Key features
The antagonist reacts to environmental sounds, such as dropped items, forcing players to be cautious.
Players must navigate a house while remaining silent to avoid detection by the antagonist.
Players can utilize wardrobes and under-bed spaces to evade the antagonist.
How much does it cost?
The app utilizes a pure ad-supported model, providing full access to the game experience. Users generally perceive the ad frequency as fair compared to other mobile titles.
Velocity
Maintenance developmentnew contentseasonal eventsperformanceShow more...
Development has significantly decelerated since the major content expansion in late 2022. The release cadence has shifted from feature-rich updates to infrequent, minor seasonal adjustments. There have been no substantial gameplay or feature additions in over 40 months, indicating the app is in a long-term maintenance phase.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate horror atmosphere & gameplay and nostalgia & longevity, but report performance & lag.
How are ratings & reviews evolving?
What users say, by theme
- Horror Atmosphere & Gameplay
- Nostalgia & Longevity
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Granny
How's the Games market?
The rivals identified
By Team Terrible Limited
This is the primary nemesis due to its high rating volume (656,541) and aggressive development cycle with 7 releases in the last six months.
- Maintains a high 4.26 rating despite a massive user base of over 650k reviewers.
- Significantly higher update velocity (7 releases) compared to this app's maintenance-mode cadence.
- Thematic overlap in the 'creepy caretaker' sub-genre, directly competing for the same player demographic.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Granny
Where is it heading?
- Last updated Dec 2025 with only a seasonal theme — indicates maintenance mode rather than growth.
- High-frequency complaints about 30FPS caps on 120FPS hardware — technical debt is mounting.
- Maintains a massive 4.3M+ rating base — brand loyalty remains a significant barrier to entry for new competitors.
The SWOT
- Massive legacy user base (4.3M+ Android ratings)
- Strong brand recognition as a genre classic
- Unique Acoustic Detection differentiator
- High nostalgic value for long-term players
- Multiplayer mode implementation to increase session depth
- Optimization for 120FPS displays to improve high-end device sentiment
- Introduction of a save system to reduce churn from crashes
Next best moves
Optimize for high refresh rates (120FPS)
+ 2 more prioritized movesFeature gaps
Multiplayer mode (available in Identity V but missing here) +2
Since the last report: The report reflects a transition from a neutral development status to a maintenance-heavy phase, characterized by technical debt, performance complaints, and increased competitive pressure.
Bottom line
Granny is a legacy powerhouse currently coasting on brand equity while rivals like The Baby In Yellow innovate with higher update velocities. To maintain its #91 category rank, the PM must address the technical debt (30FPS cap) and implement a save system to prevent churn from the app's increasingly frequent stability issues.
Unlock 4 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
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