Report updated Apr 18, 2026

Granny is a well-regarded games app that is free with in-app purchases. With a 4.3/5 rating from 4.4M reviews, it maintains solid user satisfaction. Users particularly appreciate horror atmosphere & gameplay, though performance & lag remains a common concern.

What is Granny?

Granny is a category-defining stealth-horror title with a massive legacy footprint of over 4.3 million Android ratings. It centers on a high-tension 'escape the house' loop where the primary differentiator is an acoustic detection system that forces players into silent, strategic movement. While it remains a top-100 category performer in the US, the app is currently in a maintenance phase, facing significant technical debt and aggressive competition from newer, high-velocity titles like The Baby In Yellow.

Current Momentum

v1.8 · 4mo ago

Maintenance

Granny is currently in maintenance mode, with the last major content update occurring in November 2022. Recent activity is limited to seasonal theme updates.

Active Nemesis

The Baby In Yellow

The Baby In Yellow

By Team Terrible

Other Rivals

Scary Teacher 3D
Identity V
Death Park: Scary Horror Clown
Five Nights at Freddy's
Metel Horror Escape

7-Day Rank Pulse 🇺🇸

Casual
#93
1

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Acoustic Detection SystemDifferentiator

The antagonist reacts to environmental sounds, such as dropped items, forcing players to be cautious.

Stealth-based SurvivalStandard

Players must navigate a house while remaining silent to avoid detection by the antagonist.

Hiding MechanicsStandard

Players can utilize wardrobes and under-bed spaces to evade the antagonist.

How much does it cost?

Freemium
  • Free to play with advertisements

The app utilizes a pure ad-supported model, providing full access to the game experience. Users generally perceive the ad frequency as fair compared to other mobile titles.

Who Built It?

Dennis Vukanovic app icon

Delivering high-tension, stealth-horror experiences to mobile players. Focused on atmospheric survival gameplay through acoustic-based mechanics.

Portfolio

1

Apps

Explore the full Dennis Vukanovic report

Portfolio breakdown, audience, momentum, and every app published by Dennis Vukanovic.

Go deeper

What do users think recently?

High confidence · Latest 100 of 98.6K total reviews analyzed

How did the latest release land?

Overall
4.3/ 5
(4.4M)
Current version
4.4/ 5
+0.1 vs overall
(98.7K)
Main signal post-update: horror Atmosphere & Gameplay.

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate horror atmosphere & gameplay and nostalgia & longevity, but report performance & lag and technical bugs & crashes.

What Users Love

Horror Atmosphere & Gameplay
Nostalgia & Longevity

What Frustrates Users

Performance & Lag
Technical Bugs & Crashes

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for Granny?

Where is it available?

Localized markets (1)

United States

How's The Games Market?

How does it evolve in the Games market?

Rank progression

261 active rankings tracked — 30-day window

The rivals identified

The outtake for Granny

Strengths to defend, gaps to attack

Core Strengths

  • Massive legacy user base (4.3M+ Android ratings)
  • Strong brand recognition as a genre classic
  • Unique Acoustic Detection differentiator
  • High nostalgic value for long-term players

Critical Frictions

  • Technical debt (30FPS cap on modern hardware)
  • Critical ad-related crashes (black screen bug)
  • Lack of a save progress feature
  • Low update frequency (maintenance mode)

Growth Levers

  • Multiplayer mode implementation to increase session depth
  • Optimization for 120FPS displays to improve high-end device sentiment
  • Introduction of a save system to reduce churn from crashes

Market Threats

  • High-velocity rivals like The Baby In Yellow (7 updates in 6 months)
  • Market share loss to newer, more active horror titles
  • Technical obsolescence on modern mobile OS versions

What are the next best moves?

high

Optimize for high refresh rates (120FPS)

Users on modern devices like iPhone 14 Pro are complaining about 30FPS caps, which negatively impacts the perception of a 'premium' horror experience.

high

Implement a 'Save Progress' feature

This is a top-requested feature to mitigate the high frustration caused by game-breaking crashes and phone battery deaths.

high

Resolve post-ad black screen crashes

This bug directly impacts the primary revenue stream (ads) and is cited as a reason for 1-star reviews.

Feature Gaps vs Competitors

  • Multiplayer mode (available in Identity V but missing here)
  • High update frequency/Live Ops (available in The Baby In Yellow and Scary Teacher 3D)
  • Save progress system (standard in modern horror-escape peers)

Key Takeaways

Granny is a legacy powerhouse currently coasting on brand equity while rivals like The Baby In Yellow innovate with higher update velocities. To maintain its #91 category rank, the PM must address the technical debt (30FPS cap) and implement a save system to prevent churn from the app's increasingly frequent stability issues.

Where Is It Heading?

Stable

Last updated Dec 2025 with only a seasonal theme — indicates maintenance mode rather than growth.

High-frequency complaints about 30FPS caps on 120FPS hardware — technical debt is mounting.

Maintains a massive 4.3M+ rating base — brand loyalty remains a significant barrier to entry for new competitors.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Granny, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The report reflects a transition from a neutral development status to a maintenance-heavy phase, characterized by technical debt, performance complaints, and increased competitive pressure.

shifted

Maintenance Mode Status

declined

Emergence of Technical Complaints

shifted

Monetization Clarification

improved

Acoustic Detection Differentiator

shifted

Audience Narrowing

Cite this report

Marlvel.ai. “Granny Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/apps/com-dvloper-granny

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