| Core Identity |
| Developer | EAN Services, LLC | Avis Budget Group | Avis Budget Group | Turo Inc. | KAYAK | priceline.com | Expedia, Inc. |
| Category | Travel | Travel | Travel | Travel | Travel | Travel | Travel |
| Platform | iOS | iOS | iOS | iOS, Android | iOS, Android | iOS | Android, iOS |
| Store Metrics |
| Rating | 4.9 / 5 | 4.7 / 5 | 4.6 / 5 | 4.9 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 |
| Ratings Count | 715,089 | 426,675 | 60,369 | 659,154 | 485,771 | 1,115,084 | 5,658,551 |
| Price | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Oct 3, 2015 | Apr 25, 2009 | Jul 14, 2012 | Sep 1, 2012 | Feb 28, 2009 | Oct 27, 2009 | Apr 7, 2011 |
| Last Updated | Mar 24, 2026 | May 18, 2026 | Apr 16, 2026 | May 4, 2026 | May 12, 2026 | Apr 30, 2026 | Apr 13, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | terrible | - | positive | mixed | mixed | mixed |
| Score | 75/100 | 20/100 | - | 75/100 | 45/100 | 45/100 | 56/100 |
| Praises | - Exceptional local branch staff provide consistent and professional service during vehicle pickup and return
| - Chat feature provides rapid and accurate information retrieval for simple rental inquiries
| - | - Peer-to-peer rental model provides a more convenient and affordable alternative to traditional rental agencies
| - Cross-airline search functionality helps users identify the most cost-effective travel itineraries
| - Competitive pricing on hotel and flight bundles drives significant savings for family travelers
| - Ease of Use and Navigation
- Competitive Pricing and Deals
|
| Complaints | - Discrepancies between app availability and local branch inventory lead to denied reservations and frustration
| - Inventory management failures lead to confirmed reservations being cancelled without notice at airport locations
- Forced app updates prevent users from accessing rental features during time-sensitive travel situations
| - | - Automated support systems and opaque account restrictions prevent users from resolving urgent booking or verification issues
| - Inaccurate pricing and bait-and-switch tactics occur when navigating to third-party booking sites
| - Dynamic pricing fluctuations during the checkout process create a perception of bait and switch tactics
| - Customer Support and Refund Difficulties
- Booking and Payment Errors
|
| Requests | - Improved support for one-way rental searches and filtering within the mobile booking interface
| - Transparent pricing displays that include all mandatory taxes and fees on the initial search page
| - | - Expanded flexibility for pickup and drop-off locations to improve convenience beyond off-airport parking lots
| - Direct booking support to avoid the reliability issues associated with third-party travel brokers
| - Transparent total pricing including all taxes and fees before the final checkout stage
| - |
| Strategic Intel |
| Strengths | - Global branch network provides physical pickup convenience
- Enterprise Plus loyalty program creates repeat-booking habits
| - Avis Preferred loyalty program creates high switching costs for business travelers
- CLEAR identity integration reduces physical counter overhead
| - | - Marketplace liquidity driven by diverse vehicle inventory
- Travelers insurance partnership reduces host-side supply risk
- High-frequency organic install velocity
| - Cross-platform itinerary consolidation creates a high-utility hub
- Camera-based bag measurement provides unique pre-trip utility
| - Express Deals liquidation mechanism drives high-margin inventory turnover
- VIP loyalty program creates repeat booking frequency
- Penny AI assistant reduces conversion friction for complex itineraries
| - One Key cross-brand loyalty ecosystem
- Superior group collaboration tools
- Massive social proof (7M+ ratings)
|
| Weaknesses | - Login instability post-update disrupts reservation access
- Inventory sync failures between app and branch
| - Inventory management failures lead to unhonored reservations
- Forced updates block access during time-sensitive travel
- Recurring login loops for frequent users
| - | - AI-support reliance creates trust deficit
- High operational friction in damage disputes
- Inconsistent vehicle quality across host base
| - 0.7★ rating gap between iOS and Android
- Persistent bait-and-switch pricing complaints
| - Dynamic pricing checkout fluctuations create bait-and-switch perception
- Inconsistent customer support creates high friction during disruptions
- Technical profile management bugs prevent user data updates
| - High-friction refund and support pipeline
- Technical checkout errors leading to double-billing
- Siloed vacation rental inventory compared to Booking.com
|
| Pricing | free | free | free | free | free | freemium | freemium |
| Momentum | Active | Active | Intense | Intense | Active | Active | Maintenance |
| Update Cadence | 5 versions, ~24d avg | 5 versions, 5 majors/6mo, ~15d avg | 5 versions | 5 versions, ~6d avg | 5 versions, ~8d avg | 5 versions, 5 majors/6mo, ~10d avg | 5 versions, ~6d avg |
