FatSecret is a calorie and nutrition tracking app for iOS and Android that provides food logging, exercise tracking, and professional health data sharing.
Product velocity
Active
Daily rank 🇺🇸
#131
▲25Health & Fitness · free
Sentiment
4.6
553k reviews
Nemesis
MyFitnessPal: Calorie Counter
The App DNA
What makes this app unique?
Users hire FatSecret to manage weight and nutrition through a low-friction, free-to-use logging interface that integrates with professional health monitoring tools.
For Individuals seeking weight management or nutrition tracking, ranging from self-directed users to those requiring professional medical support.
What does it look like?
Key features
Global database for logging food, calories, and macros with barcode scanner and auto-complete
Direct data sharing with health professionals via fatsecret Professional monitoring tools
Dietitian-created plans for specific goals like Keto, Mediterranean, or Intermittent Fasting
How much does it cost?
Freemium model uses a robust free utility to drive scale, gating advanced planning and dietitian content behind a subscription.
Velocity
Active developmentinternationalizationperformanceopaqueShow more...
The app maintains an active development pace, shipping 5 releases over the last 30 days, which averages to approximately 1.16 releases per week. While the cadence is high, the release notes are largely opaque, focusing on minor bug fixes and performance optimizations rather than new feature announcements. The most significant recent development was the expansion of internationalization support for Thai and Vietnamese users. The development trend remains stable, prioritizing platform maintenance and language accessibility.
Who built it?
fatsecret
2 apps tracked · Health & Fitness
Calorie Counter by fatsecretUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate comprehensive free feature set provides high value for calorie and macro tracking enthusiasts, but report search functionality regressions post-update prevent users from finding common food items in the database.
How are ratings & reviews evolving?
What users say, by theme
- Comprehensive free feature set provides high value for calorie and macro tracking enthusiasts
- Search functionality regressions post-update prevent users from finding common food items in the database
99 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Calorie Counter by fatsecret
How's the Health & Fitness market?
FatSecret holds the #88 Free position in the US Health & Fitness category. The app maintains a 4.76 rating on iOS, signaling high user satisfaction despite recent search regressions.
The rivals identified
By MyFitnessPal, Inc.
With nearly 3 million reviews and a decade-long presence, it is the primary incumbent in the calorie-tracking space.
- Massive user-generated food database creates a network effect that is difficult for smaller apps to replicate.
- Deep integration with hundreds of third-party wearable devices and fitness hardware platforms.
- Advanced macro-nutrient tracking and recipe import tools cater to power users and fitness enthusiasts.
Calorie Counter by Lose It!Contender
WeightWatchers ProgramContender
Noom Weight Loss, Food TrackerContender
Carb Manager—Keto Diet TrackerContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Calorie Counter by fatsecret
Where is it heading?
The nutrition-tracking market is shifting toward automated, AI-assisted logging and clinical integration, leaving manual-entry apps like FatSecret vulnerable to churn. The app's current focus on B2B professional sync provides a defensive moat, but the recent search-index regression must be addressed to prevent the loss of the core user base to more reliable alternatives.
- Search functionality regressions in the latest update prevent users from finding common food items, which directly erodes the daily logging habit.
- Expansion into telehealth via FatSecret Clinic indicates active investment in B2B channels that competitors like MyFitnessPal lack.
The SWOT
- Professional-sync tools create a B2B distribution moat via health-provider referrals
- Generous free-tier feature set sustains high organic install velocity
- Expand telehealth nutrition coaching into international markets
- Integrate generative AI for natural-language food logging to reduce manual entry friction
Next best moves
Rebuild search index because current regressions return zero results for common food items → restore core logging utility
+ 1 more prioritized moveThe counter-intuitive read
The search regression is a blessing in disguise…
Read the full takeFeature gaps
Real-time blood glucose tracking (available in MyNetDiary but absent here) +1
Since the last report: The app moved to a freemium pricing model and expanded into B2B telehealth, but experienced a decline in core logging reliability due to search-index regressions.
Bottom line
FatSecret maintains a strong user base through its generous free-tier utility, but the recent search-index regression threatens to drive churn to competitors, so the PM must prioritize stability over new feature development to defend the core logging habit.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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