The Ghost is a cooperative multiplayer horror game for mobile, featuring asymmetric survival modes and proximity voice chat.
Product velocity
Active
Daily rank 🇺🇸
#189
▲7Games · free
Sentiment
4.0
153k reviews
Nemesis
Horrorfield Multiplayer Horror
The App DNA
What makes this app unique?
Users hire the app for high-stakes social horror experiences that require real-time coordination with friends.
For Mobile gamers interested in cooperative multiplayer horror experiences and social voice-chat gameplay.
Key features
In-game audio communication that scales volume based on distance between player avatars
Supports up to 5 players with one user acting as the ghost and others as survivors
Over 40 unlockable character modifiers that provide gameplay advantages
How much does it cost?
Freemium model relies on ad-supported gameplay and cosmetic microtransactions to monetize a 10M+ install base.
Velocity
Active developmentShow more...
5 versions in history. Development pace: active.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate horror atmosphere and core gameplay loop provide high engagement for players seeking scary experiences.
How are ratings & reviews evolving?
What users say, by theme
- Horror atmosphere and core gameplay loop provide high engagement for players seeking scary experiences
- Server connectivity issues prevent players from joining matches or staying in active game lobbies
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for The Ghost - Multiplayer Horror
How's the Games market?
The Ghost maintains a presence across global action-game charts, though grossing ranks frequently lag behind free-download rankings. This gap signals monetization friction relative to the app's discovery advantage.
Read the market outlookThe rivals identified
By CHEELY APPS (CHILI APPS), TOO
This is the only direct multiplayer-focused horror rival with significant scale and active development cycles.
- Features dedicated asymmetrical multiplayer roles that force team coordination beyond simple puzzle solving
- Maintains a consistent content update cadence that keeps the multiplayer ecosystem fresh for users
- Focuses on persistent character progression systems that incentivize long-term player retention over single sessions
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for The Ghost - Multiplayer Horror
Where is it heading?
The multiplayer horror category is consolidating around titles with stable matchmaking and consistent update cadences. The Ghost remains exposed to churn until it resolves the technical debt surfacing in the latest update.
- Server connectivity failures in the latest update prevent match entry, which directly erodes the daily active habit.
- Excessive ad frequency causes application crashes during critical gameplay, accelerating churn among the core multiplayer community.
The SWOT
- Proximity voice chat facilitates social network effects
- Perk system creates a retention-focused progression loop
- Untapped B2B potential in social-gaming partnerships
- Expansion of asymmetrical role mechanics
Next best moves
Ship server stability fixes because connectivity failures are the #1 churn driver → stabilize DAU
+ 1 more prioritized moveThe counter-intuitive read
The app's #11 free chart rank is a liability…
Read the full takeFeature gaps
Stable matchmaking infrastructure (available in Horrorfield but missing here)
Since the last report: The app transitioned to a freemium model and introduced new differentiator features, but these gains are offset by severe technical instability and negative sentiment regarding ad frequency.
Bottom line
The Ghost holds its category lead through sticky multiplayer mechanics but bleeds players to technical instability, so revenue growth hinges on tightening the server-side friction.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated