Hawaiian Electric Mobile is a utility management app for island residents to track outages, manage bills, and locate EV chargers.
Product velocity
Maintenance
Daily rank 🇺🇸
#157
▼56Productivity · free
Sentiment
2.9
199 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire the app to gain immediate visibility into power restoration during outages, reducing the anxiety of service loss.
For Residential and business electricity customers of Hawaiian Electric residing in Oahu, Maui, Hawaii, Lanai, and Molokai.
What does it look like?
Key features
Interactive map displaying real-time outage status and restoration estimates.
Interactive map identifying fast charging stations with turn-by-turn navigation.
How much does it cost?
The application is a free utility tool provided by the service provider to manage customer accounts.
Velocity
Maintenance developmentShow more...
5 versions in history. Development pace: maintenance.
Who built it?
User Sentiment
What do users think recently?
Review voice lately leans upset. Users appreciate outage map provides critical information during power loss events for residential customers.
How are ratings & reviews evolving?
What users say, by theme
- Outage map provides critical information during power loss events for residential customers
- Authentication loops and login failures prevent users from accessing basic account features
33 of 33 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Hawaiian Electric Mobile
How's the Productivity market?
The app holds a #58 Free position in its category, but the 2.02★ rating indicates significant friction in the core utility experience.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Hawaiian Electric Mobile
Where is it heading?
The category is shifting toward native mobile-first utility, but this app remains a fragile web-wrapper that fails during high-traffic outage events. This technical debt creates a high-churn environment that will continue to depress ratings until the authentication layer is rebuilt.
- Persistent authentication loops in the latest release trigger high user frustration, which compounds the rating drag already visible on Android.
- Recent updates focused on stability and PSPS map layers, but the lack of native mobile utility continues to erode user trust.
The SWOT
- PSPS alert layer provides critical regulatory compliance
- EV charger map aligns with regional infrastructure goals
- Biometric login integration would reduce manual entry friction
- Native PDF handling would lower support costs
Next best moves
Rebuild authentication flow because login loops are the #1 complaint → increase session retention
+ 1 more prioritized moveThe counter-intuitive read
The app's poor rating is a feature, not a bug…
Read the full takeFeature gaps
Legally binding digital signatures (available in Docusign) +1
Since the last report: The app's competitive position has declined due to documented authentication failures and a shift in focus toward its limitations as a web-wrapper.
Bottom line
The app provides essential utility during outages, but persistent login failures prevent it from becoming a reliable customer interface, so the PM must prioritize native authentication to stop the churn of digital-first users.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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