Report updated Jun 12, 2026
Hawaiian Electric Mobile
For residential and business electricity customers of Hawaiian Electric residing in Oahu, Maui, Hawaii, Lanai, and Molokai.
Hawaiian Electric Mobile is a struggling productivity app that is completely free. With a 2.9/5 rating from 199 reviews, it struggles with user retention. Users particularly appreciate outage map provides critical information during power loss events for residential customers, though authentication loops and login failures prevent users from accessing basic account features remains a common concern.
What is Hawaiian Electric Mobile?
Hawaiian Electric Mobile is a utility management app for island residents to track outages, manage bills, and locate EV chargers.
Users hire the app to gain immediate visibility into power restoration during outages, reducing the anxiety of service loss.
Current Momentum
v2.1 · 9mo ago
Maintenance- Updated outage map for PSPS events.
- Ships minor bug fixes.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Interactive map displaying real-time outage status and restoration estimates.
Interactive map identifying fast charging stations with turn-by-turn navigation.
How much does it cost?
The application is a free utility tool provided by the service provider to manage customer accounts.
Who Built It?
Providing essential utility management and outage tracking for electric utility customers in Hawaii. Streamlining account services and real-time infrastructure monitoring for residential and commercial users.
Portfolio
1
Apps
Explore the full Hawaiian Electric report
Portfolio breakdown, audience, momentum, and every app published by Hawaiian Electric.
What do users think recently?
Low confidence · 33 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate outage map provides critical information during power loss events for residential customers, but report authentication loops and login failures prevent users from accessing basic account features.
Limited review volume (33 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Hawaiian Electric Mobile?
Where is it available?
Localized markets (1)
How's The Productivity Market?
Market outlook for this category
Available very soon
Which niche is Hawaiian Electric Mobile in?
to manage electric utility services and payments
Explore the full Utility Management Dashboards niche
Every app in this space — 19 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Same space(3)
Represents a high-utility productivity tool that solves critical security pain points for mobile users.
Differentiators
- Automated password generation and secure vault storage provide tangible daily utility that drives high retention.
- Cross-device synchronization ensures user data is available across desktop and mobile environments consistently.
Sets the industry standard for secure, legally binding document workflows within the productivity category.
Differentiators
- Provides legally binding digital signatures and audit trails that are essential for professional document workflows.
- Specialized mobile-first signing interface reduces friction for users needing to execute contracts on the go.
A high-velocity productivity suite that dominates the document management space through deep ecosystem integration.
Differentiators
- Deep integration with Microsoft 365 ecosystem allows seamless cross-platform document editing and cloud synchronization.
- Advanced file versioning and collaborative sharing features far exceed the target app's basic utility focus.
New entrants(2)
Maintains a high release cadence and dominates the mobile document capture market through specialized utility.
Differentiators
- Advanced OCR technology converts physical documents into editable digital text, providing high-value utility for professionals.
- Frequent updates to image processing algorithms ensure superior scan quality compared to generic document managers.
Demonstrates strong growth and consistent release velocity, targeting the household management productivity niche.
Differentiators
- Centralizes shared family calendars and shopping lists to solve multi-user coordination problems effectively.
- Optimized for household-level synchronization, creating a sticky user experience that individual utility apps lack.
Compare Hawaiian Electric Mobile against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Hawaiian Electric Mobile
Strengths to defend, gaps to attack
Core Strengths
- PSPS alert layer provides critical regulatory compliance
- EV charger map aligns with regional infrastructure goals
Critical Frictions
- 2.02★ rating reflects persistent authentication loops
- Lack of native document export forces paper-billing reliance
Growth Levers
- Biometric login integration would reduce manual entry friction
- Native PDF handling would lower support costs
Market Threats
- Web-view wrapper design invites user migration to browser-based portals
- Poor reliability during outages risks brand reputation
What are the next best moves?
Rebuild authentication flow because login loops are the #1 complaint → increase session retention
User sentiment analysis identifies authentication as the primary barrier to basic account access.
Trade-off: Pause the EV charger map UI refresh — login stability has 5x the impact on churn.
Ship native PDF billing export because lack of export is a top-3 complaint → reduce paper-billing overhead
Customers explicitly report frustration at the inability to save or print bills within the app.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's poor rating is a feature, not a bug, as it forces users to the web portal where the utility can better manage complex billing queries without native mobile overhead.
Feature Gaps vs Competitors
- Legally binding digital signatures (available in Docusign)
- Secure vault storage (available in Dashlane)
Key Takeaways
The app provides essential utility during outages, but persistent login failures prevent it from becoming a reliable customer interface, so the PM must prioritize native authentication to stop the churn of digital-first users.
Where Is It Heading?
Declining
The category is shifting toward native mobile-first utility, but this app remains a fragile web-wrapper that fails during high-traffic outage events. This technical debt creates a high-churn environment that will continue to depress ratings until the authentication layer is rebuilt.
Persistent authentication loops in the latest release trigger high user frustration, which compounds the rating drag already visible on Android.
Recent updates focused on stability and PSPS map layers, but the lack of native mobile utility continues to erode user trust.