High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.

Mixed

Recent user voice shows a mixed sentiment. Users appreciate wide variety of clothing options and high quality materials keep long-term customers satisfied with their purchases, but report navigation regressions post-update cause the search results to reset to the top when returning from items.

Rating: 4.8

Reviews: 99

Confidence: high

How did the latest release land?

Overall
4.8/ 5
(1.2M)
Current version
4.8/ 5
+0.0 vs overall
(225.2K)
Main signal post-update: wide variety of clothing options and high quality materials keep long-term customers satisfied with their purchases.

Sentiment over time

Weekly average rating and review volume across stores, last 90 days.

Review themes

Praise

What users love

  • Wide variety of clothing options and high quality materials keep long-term customers satisfied with their purchases
    • Users frequently mention the high quality of cotton and linen fabrics
    • Customers express satisfaction with the diverse range of styles available for different occasions
Complaint

Common complaints

  • Navigation regressions post-update cause the search results to reset to the top when returning from items
    • Users report that hitting the back button forces them to restart their search from the top
    • The repetitive scrolling required after viewing an item leads to user frustration and app abandonment
Request

Most requested

  • Improved inventory transparency and stock notifications for specific sizes to prevent wasted search time
    • Users request better stock management for popular sizes like extra small
    • Customers ask for functional in-stock email notifications that actually trigger when items return

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by H&M, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0