Report updated May 20, 2026
Leaderboard by IBD
For individual investors ranging from beginners to active traders who seek curated stock picks and structured trading plans to save time.
Leaderboard by IBD is an established finance app that is available. With a 4.6/5 rating from 5.9K reviews, it shows polarized user reception. Users particularly appreciate growth trading methodology provides actionable stock picks and clear technical chart patterns for investors, though push notifications fail to trigger for buy and sell alerts on android devices remains a common concern.
What is Leaderboard by IBD?
Leaderboard by IBD is a premium stock research and trading-plan platform for individual investors, available on mobile and desktop.
Users hire the platform to outsource complex market analysis and stock selection, trading a monthly subscription fee for time-saving, actionable trading signals.
Current Momentum
v7.21 · 1w ago
Maintenance- Ships general performance and bug fixes.
- Maintains high-touch 1-on-1 coaching model.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Scheduled training sessions with company experts to navigate the platform
Curated lists of 10-15 stocks with specific buy points, profit targets, and sell signals
Automated daily scanning of thousands of stocks to identify high-growth candidates
How much does it cost?
- 4-week trial for $39
- Monthly subscription at $69.99/month
- Annual subscription at $699/year
Subscription-only model anchored at $69.99/month, with a discounted trial entry point to lower the barrier for new users.
Who Built It?
Investor’s Business Daily
Equipping serious investors with proprietary stock lists and technical analysis tools to implement the CANSLIM methodology.
Portfolio
4
Apps
What other apps does Investor’s Business Daily make?
Explore the full Investor’s Business Daily report
Portfolio breakdown, audience, momentum, and every app published by Investor’s Business Daily.
What do users think recently?
Low confidence · Latest 60 of 103 total reviews analyzed · Based on 103 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate growth trading methodology provides actionable stock picks and clear technical chart patterns for investors, but report push notifications fail to trigger for buy and sell alerts on android devices.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Leaderboard by IBD?
How's The Finance Market?
How does it evolve in the Finance market?
Leaderboard holds a #86 Grossing position in the US Finance category, but the gap between its discovery and revenue rank suggests that the $69.99/month price point creates significant conversion friction.
Rank progression
30 active rankings tracked — 30-day window
Which niche is Leaderboard by IBD in?
to manage stock portfolios and execute trades
Explore the full Investing Dashboards niche
Every app in this space — 593 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Dow Jones & Company, Inc., publisher of The Wall Street Journal.
MarketWatch serves the same high-intent investor audience seeking actionable market intelligence and data-driven research.
Differentiators
- Leverages the massive Dow Jones newsroom to provide real-time market sentiment and breaking financial news.
- Integrates deep historical data sets that provide context for current stock performance and market trends.
- Offers a broader macroeconomic perspective that complements the specific stock-picking focus of the target app.
Same space(3)
Focuses on the automated, passive investor segment rather than the active, research-driven trader.
Differentiators
- Automates micro-investing through spare-change roundups, targeting a demographic that avoids manual stock selection.
- Prioritizes long-term portfolio diversification over the short-term trading action plans favored by the target app.
Targets the technical analysis and algorithmic trading segment of the investor market with high-frequency capabilities.
Differentiators
- Supports advanced automated trading scripts and custom technical indicators for high-frequency or algorithmic trading strategies.
- Offers multi-asset class depth including forex and futures, which are not typically covered by stock-focused research apps.
Provides a comprehensive trading ecosystem that allows users to execute the trades suggested by research platforms.
Differentiators
- Enables direct trade execution within the same app, eliminating the friction of switching between research and brokerage.
- Provides institutional-grade portfolio management tools that go beyond simple stock picking and research analysis.
New entrants(2)
Rapidly iterating on credit-building mechanics with a high release frequency over the last six months.
Differentiators
- Simplifies credit score improvement into a single-purpose, low-friction product that requires minimal user effort.
- Uses a subscription-based credit line model that effectively gamifies the process of building a credit history.
Demonstrates high release velocity and aggressive feature expansion in the personal finance management space.
Differentiators
- Integrates AI-driven cash flow forecasting to prevent overdrafts, solving immediate liquidity pain points for users.
- Combines credit building tools with short-term liquidity, creating a sticky ecosystem for financially underserved consumers.
Compare Leaderboard by IBD against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Leaderboard by IBD
Strengths to defend, gaps to attack
Core Strengths
- 1-on-1 coaching functions as a high-touch retention barrier against lower-cost research apps
- Proprietary trading plans provide a clear value-add over raw data aggregators
Critical Frictions
- $69.99/month price point exceeds the median for individual investor research tools
- Persistent Android notification failures erode the core utility of time-sensitive trading alerts
Growth Levers
- Wearable integration for price alerts would address the mobile-friction complaint
- Tablet-optimized interface would capture the high-value power-user segment
Market Threats
- Schwab Mobile's integrated brokerage execution removes the research-to-trade friction
- MarketWatch's Dow Jones newsroom integration provides superior real-time market sentiment context
What are the next best moves?
Rebuild Android notification service because failures prevent timely trade execution → increase retention
Notification failure is the #1 complaint theme in user reviews.
Trade-off: Pause the chart-interactivity feature sprint — notification reliability is a prerequisite for the current subscription value.
Audit session management logic because frequent timeouts disrupt daily trading workflows → reduce churn
Authentication prompts are a top-three complaint driving negative sentiment.
Trade-off: Delay the crosshair tool development — session stability is a higher-impact retention lever.
A counter-intuitive read
The high $69.99/month price is not a weakness but a filter that ensures the user base remains composed of high-intent traders who value the human-coaching component over automated alternatives.
Feature Gaps vs Competitors
- Direct trade execution (available in Schwab Mobile but absent here)
- Real-time news sentiment integration (available in MarketWatch but absent here)
Key Takeaways
The platform succeeds by offering expert-led trading plans, but technical instability on mobile undermines the premium subscription value, so the team must prioritize notification and session reliability to prevent churn among high-intent users.
Where Is It Heading?
Mixed Signals
The market for individual investor tools is consolidating around platforms that bridge the gap between research and execution. Leaderboard remains exposed to churn because its mobile experience lacks the reliability required for a $69.99/month product, so the PM must shift from maintenance to core-utility hardening to defend the current chart position.
Persistent notification failures on Android prevent timely trade execution, which directly threatens the retention of the premium subscriber base.
Recent updates focused on stability and bug fixes, indicating a maintenance-heavy cycle rather than aggressive feature expansion.