Report updated Apr 1, 2026

Data verified

States And Plates, The License Plate Game is an established games app that is free with in-app purchases. With a 3.7/5 rating from 18 reviews, it shows polarized user reception.

What is States And Plates, The License Plate Game?

States And Plates is a niche, gamified travel utility designed to enhance the traditional "License Plate Game" for families and road-trip enthusiasts. By digitizing the process of tracking state license plates, the app provides a structured, educational, and interactive experience that keeps passengers engaged during long journeys. Positioned within the Games category, the app differentiates itself by blending travel utility with educational content, such as state facts, capitals, and flags. Its primary value proposition lies in its ad-free, family-friendly environment that rewards users with metrics and leaderboards, effectively turning a passive observation game into a competitive, goal-oriented activity.

Current Momentum

v2.6

This app has been updated by Apple to display the Apple Watch app icon. Fix several bugs, including the Sound On/Off switch. Some state fact corrections and a new Vanity Insanity puzzle for North Dakota.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Trivia
#65
3

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

License Plate TrackingStandard

Tracks and logs license plates found during road trips with 50 unique state-specific views.

Vanity Insanity PuzzlesDifferentiator

Includes interactive vanity plate puzzles for all 50 states.

Educational ContentDifferentiator

Provides state facts, capitals, mottoes, and flags to enhance learning.

Social ChallengesStandard

Allows users to tweet and challenge friends and family directly from the app.

Game Center LeaderboardsStandard

Tracks high scores, farthest plate found, and speed of completion.

Travel MetricsDifferentiator

Calculates distances and tracks stats like 'Days Since Last Plate' and 'Farthest Plate Found'.

How much does it cost?

Freemium
  • Initial purchase at $0.99
  • In-App purchases for additional vanity plate puzzles

The app uses a low-cost entry model combined with micro-transactions for additional content, focusing on a one-time purchase rather than a subscription.

Who Built It?

831 Apps app icon

831 Apps

(760)

Digitizing the classic road trip license plate game to provide families with an interactive and educational travel companion.

Portfolio

2

Apps

Free 1
Games100%

Explore the full 831 Apps report

Portfolio breakdown, audience, momentum, and every app published by 831 Apps.

Go deeper

What is the competitive landscape for States And Plates, The License Plate Game?

Where is it available?

Localized markets (1)

United States

How's The Games Market?

How does it evolve in the Games market?

Rank progression

6 active rankings tracked — 30-day window

The outtake for States And Plates, The License Plate Game

Strengths to defend, gaps to attack

Core Strengths

  • Ad-free experience provides a high-quality, distraction-free environment for families.
  • Strong educational integration adds value beyond simple game mechanics.
  • Unique state-specific visual assets create a polished, thematic user experience.

Critical Frictions

  • Significant lack of updates since 2016, suggesting the product may be abandoned.
  • Low rating (3.7) and limited review volume suggest potential bugs or lack of modern UI/UX optimization.
  • The monetization model is outdated and lacks the recurring revenue potential of modern subscription-based travel apps.

Growth Levers

  • Modernize the UI/UX to match current iOS design standards.
  • Introduce real-time location-based features or GPS integration to automate plate spotting.
  • Expand into a 'Road Trip Companion' suite that includes other travel games.

Market Threats

  • Free, ad-supported competitors can easily undercut the $0.99 price point.
  • General-purpose travel apps or social media platforms are capturing the 'travel entertainment' time share.
  • The app's lack of updates makes it vulnerable to being broken by future OS version changes.

Key Takeaways

States And Plates, The License Plate Game is an established games app that is free with in-app purchases. With a 3.7/5 rating from 18 reviews, it shows polarized user reception.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by States And Plates, The License Plate Game, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “States And Plates, The License Plate Game Intelligence Report.” Updated Apr 1, 2026. https://marlvel.ai/apps/com-jeffmccullough-statesandplates

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Data licensed under CC-BY-NC 4.0