Report updated Apr 16, 2026

That's not my Neighbor. is a challenged games app that is free with in-app purchases. With a 3.0/5 rating from 6.2K reviews, it faces significant user friction. Users particularly appreciate core gameplay enjoyment, though excessive and intrusive advertising remains a common concern.

What is That's not my Neighbor.?

That's not my Neighbor. is a horror-themed job simulator where players act as a doorman identifying doppelgangers. It targets indie horror and puzzle fans, leveraging a document-verification mechanic similar to Papers, Please. While the core gameplay is highly praised, the app currently suffers from a Negative sentiment score of 25 due to aggressive ad-monetization and technical instability on Android. It maintains a premium presence on iOS ($3.99) while remaining free-to-play on Android, though its chart positions are currently seeing a slight decline.

Current Momentum

v1.0

This update from Apple will improve the functionality of this app. No new features are included.

Active Nemesis

Papers, Please

Papers, Please

By 3909

Other Rivals

Beholder
Do Not Feed the Monkeys
Death and Taxes
Five Nights at Freddy's
The Baby In Yellow
SIMULACRA
Replica
The Exit 8

7-Day Rank Pulse 🇺🇸

Games
#96
21

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

Loading...

What Are The Key Features?

Doppelganger Detection SimulationDifferentiator

Core gameplay loop involving verifying tenant documents and physical appearance to identify imposters.

Campaign ModeStandard

Story-driven progression with multiple endings based on player performance.

Arcade ModeStandard

Score-based challenge mode to test speed and accuracy.

Nightmare ModeDifferentiator

High-difficulty setting for experienced players to test their observation skills.

Custom ModeDifferentiator

Creative sandbox feature allowing users to design their own tenants.

How much does it cost?

Freemium
  • Free (Android version)
  • Paid at $3.99 (iOS version)

The developer employs a platform-specific pricing strategy, utilizing a free-to-play model on Android to maximize user acquisition while charging a flat premium fee on iOS.

Who Built It?

Jurre Vos app icon

Providing indie horror enthusiasts with atmospheric, high-stakes simulation games focused on observation and deduction.

Portfolio

1

Apps

Explore the full Jurre Vos report

Portfolio breakdown, audience, momentum, and every app published by Jurre Vos.

Go deeper

What do users think recently?

High confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.

How did the latest release land?

Overall
3.0/ 5
(6.2K)
Current version
3.7/ 5
+0.7 vs overall
(3)
Main signal post-update: core Gameplay Enjoyment.

What is the recent mood?

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate core gameplay enjoyment, but report excessive and intrusive advertising and app instability and crashes.

What Users Love

Core Gameplay Enjoyment

What Frustrates Users

Excessive and Intrusive Advertising
App Instability and Crashes

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for That's not my Neighbor.?

How's The Games Market?

How does it evolve in the Games market?

That's not my Neighbor. is climbing the charts.

Rank progression

329 active rankings tracked — 30-day window

The rivals identified

The outtake for That's not my Neighbor.

Strengths to defend, gaps to attack

Core Strengths

  • Unique doppelganger detection core loop
  • High-replayability through Custom and Nightmare modes
  • Strong atmospheric and aesthetic appeal

Critical Frictions

  • Excessive ad frequency (95% ads reported by users)
  • Critical bugs causing progress loss on app restart
  • Broken purchase restoration system
  • Inconsistent pricing strategy across platforms

Growth Levers

  • Capitalize on the 'anomaly detection' trend in horror gaming
  • Improve sentiment by switching to rewarded ads or a one-time ad-removal IAP
  • Build a community around the Custom Mode tenant designs

Market Threats

  • Established competitors like Papers, Please
  • Rising 'anomaly' horror titles like The Exit 8
  • Permanent brand damage from negative Play Store reviews

Key Takeaways

That's not my Neighbor. is a challenged games app that is free with in-app purchases. With a 3.0/5 rating from 6.2K reviews, it faces significant user friction. Users particularly appreciate core gameplay enjoyment, though excessive and intrusive advertising remains a common concern.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by That's not my Neighbor., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “That's not my Neighbor. Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/apps/com-jurrevos-notmyneighbor

Agent Markdown (.md)See methodologyContact support

Data licensed under CC-BY-NC 4.0