FACEinHOLE® is a photo-manipulation app for iOS that allows users to insert their faces into thousands of pre-made scenarios.
Product velocity
Maintenance
Daily rank 🇺🇸
#70
▼26Photo & Video · paid
Sentiment
4.8
14k reviews
Nemesis
FaceLab: Face Age, Hair Filter
The App DNA
What makes this app unique?
Users hire the app for low-stakes social humor and personalized content creation, using the massive scenario library to bypass the need for professional editing skills.
For Casual users looking for photo-editing tools to create humorous or personalized social media content for friends and family.
What does it look like?
Key features
Access to over 200,000 photo-manipulation templates for face-swapping
Tools to upload and define custom face-hole templates
Generation of animated video greetings featuring user faces
How much does it cost?
Paid-upfront model at $2.99, supplemented by in-app purchase gates for specific media creation tools.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
The app has shipped only one release in the last three months, resulting in a cadence of approximately 0.08 releases per week. This frequency falls into the maintenance tier, as the latest release focused solely on minor scenario fixes and general optimizations. There is no evidence of live operations or new feature development in the observed data. The development trend is currently stable at a low-frequency maintenance level.
Who built it?
Lisbon Labs
11 apps tracked · Photo & Video
FACEinHOLE GIFs
FACEinHOLE® Penteados masculinos para homens - Mude seu corte de cabelo e tente um novo look
Bedtime Stories Collection
Pajaritos a Deletrear - el juego ortografico en nueve idiomas diferentes
BEBOPS
Typing Rush Master
Nursery Rhymes Collection
Bible Stories Collection
Spiele für senioren - Trainieren Sie Ihren Geist
FACEinHOLE® Peinados para mujeres - Cortes de pelo para niñas femininasUser Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate creative photo editing tools allow users to generate humorous and engaging face swap content, but report ghosting artifacts and semi-transparent image overlays degrade the quality of edited photos post-update.
How are ratings & reviews evolving?
What users say, by theme
- Creative photo editing tools allow users to generate humorous and engaging face swap content
- Ghosting artifacts and semi-transparent image overlays degrade the quality of edited photos post-update
50 of 50 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for FACEinHOLE®
How's the Photo & Video market?
The app holds a #49 Paid position in the US Photo & Video category, but the recent shift to a paid-upfront model creates friction against free-to-play AI competitors. The 4.85 rating remains high, yet the 50-review sample size indicates low engagement with the latest build.
Read the market outlookThe rivals identified
By Lyrebird Studio
With over 780k reviews and a high-frequency release cadence, this app dominates the specific 'face-morphing' and 'age-filter' niche that FACEinHOLE targets.
- Offers advanced AI-driven age progression and gender-swap filters that go beyond simple face-in-hole templates.
- Maintains a high-velocity update schedule with six major releases in the last six months alone.
- Focuses on automated facial transformation rather than the manual scenario-based positioning required by this app.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for FACEinHOLE®
Where is it heading?
The photo-editing market is consolidating around AI-driven automation, leaving manual scenario-based apps like FACEinHOLE® exposed. Unless the team addresses the current stability regressions and re-evaluates the paid-upfront model, the app will continue to lose ground to free-to-play AI competitors.
- Ghosting artifacts in the latest release compromise the core photo-insertion job, leading to immediate user frustration and churn.
- Broken photo permissions prevent users from accessing their own images, which effectively renders the application unusable for new installs.
The SWOT
- 200,000-scenario library creates a content-volume moat
- Multi-person templates drive organic social acquisition
- Integrate AI-assisted alignment to reduce manual friction
- Expand B2B licensing of scenario library
Next best moves
Rebuild photo-access permissions because current breakage prevents core functionality → restore user trust
+ 1 more prioritized moveThe counter-intuitive read
The app's massive 200,000-scenario library is a liability rather than a moat…
Read the full takeFeature gaps
AI-powered facial aging (available in FaceLab but missing here) +1
Since the last report: The app shifted to a paid-upfront model and is experiencing a decline in sentiment due to critical technical bugs and monetization friction.
Bottom line
The app retains a unique content library but suffers from severe technical regressions and monetization friction, so the PM must prioritize restoring core photo-access functionality to prevent further sentiment decline.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is FACEinHOLE® free to use?
How does FACEinHOLE® compare to AI editors?
Can I use my own photos in the app?
Report last updated