Clue is a digital adaptation of the classic murder-mystery board game for iOS and Android, featuring 3D environments and multiple investigation modes.
Product velocity
Maintenance
Daily rank 🇺🇸
#23
▼2Games · paid
Sentiment
4.8
4k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire Clue to replicate the social and deductive experience of the physical board game, seeking a high-fidelity, ad-free environment for their mystery-solving sessions.
For Fans of classic board games and murder-mystery enthusiasts looking for a high-fidelity digital adaptation.
What does it look like?
Key features
Investigation format where all players answer suggestions simultaneously and secretly
Original board game environment rendered in 3D animation
Computer-controlled players that adjust difficulty to match user skill level
How much does it cost?
The app utilizes a premium upfront model at $4.99, focusing on ad-free, high-quality digital board game experiences.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently ships approximately 0.08 releases per week, placing it firmly in the maintenance tier. Development activity is limited to infrequent performance and stability updates, with no evidence of new features or live operations. The latest release continues this trend of opaque, minor maintenance patches. There has been no significant feature development observed in the observed data.
Who built it?
Marmalade Game Studio
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Clue: Classic Edition
The Game of LifeUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate nostalgic gameplay mechanics provide an engaging experience for long-time fans of the original board game, but report missing information in the ultimate detective mode prevents players from using effective deduction strategies during matches.
How are ratings & reviews evolving?
What users say, by theme
- Nostalgic gameplay mechanics provide an engaging experience for long-time fans of the original board game
- Missing information in the ultimate detective mode prevents players from using effective deduction strategies during matches
52 of 52 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Clue
How's the Games market?
The rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Clue
Where is it heading?
The digital board game market is consolidating around live-ops-heavy titles, and Clue's current maintenance-mode cadence leaves it exposed to faster-moving rivals. Unless the team shifts focus from content-pack monetization to core gameplay parity, the app will continue to lose share to puzzle games with more frequent engagement loops.
- UI regressions and missing deduction information in the latest version erode the daily active habit, which compounds the rating drag already visible on Android.
- Recent updates focused on stability and content packs, but the lack of core gameplay innovation leaves the app vulnerable to high-velocity puzzle competitors.
The SWOT
- High-fidelity 3D Tudor Mansion assets justify the premium $4.99 entry price
- Adaptive AI ensures solo-play viability without requiring active multiplayer matches
- Implementation of pass-and-play local multiplayer would capture the social board-game audience
Next best moves
Rebuild deduction visibility in Ultimate Detective Mode because players report missing key information → stabilize skill-based retention
+ 1 more prioritized moveThe counter-intuitive read
The high-fidelity 3D assets are a liability rather than a strength…
Read the full takeFeature gaps
Pass-and-play local multiplayer (available in board game genre peers but missing here) +1
Since the last report: The app has experienced a decline in core functionality and user trust due to gameplay regressions and aggressive monetization, shifting from a premium experience to one facing significant churn risks.
Bottom line
Clue maintains its category lead through high-fidelity visuals, but the recent removal of deduction information in the latest version threatens its core skill-based appeal, so the PM must prioritize functional parity to prevent churn among legacy players.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
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