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Second Phone Number: 2nd eSIM is a challenged utilities app that is available. With a 4.1/5 rating from 1K reviews, it faces significant user friction. Users particularly appreciate the core utility of obtaining a second phone number provides convenience for international travel, though misleading free-to-use marketing masks immediate paywalls that trigger user frustration and scam accusations remains a common concern.

What is Second Phone Number: 2nd eSIM?

Second Phone Number: 2nd eSIM is a utility app providing virtual phone numbers for calls and texts on iOS and Android.

Users hire this service to maintain privacy during marketplace transactions or dating, seeking a low-friction alternative to physical SIM cards.

Current Momentum

v3.5 · 1w ago

Active
  • Expanded international calling to 190 countries.
  • Ships frequent performance and bug fixes.

Active Nemesis

Burner: Second Phone Number

Burner: Second Phone Number

By Ad Hoc Labs

Other Rivals

Text Me - Phone Call + Texting
Hushed: US Second Phone Number
2ndLine - Second Phone Number
Google Voice
Text Free: Second Phone Number
Phoner: Second Phone Number
Talkatone: WiFi Text & Calls

7-Day Rank Pulse 🇺🇸

Utilities

No ranking data

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Virtual Number ProvisioningStandard

Selection of US and Canadian phone numbers for SMS and voice calls without physical SIM hardware

International CallingDifferentiator

Voice calling to 190 countries using the secondary virtual line

Privacy MaskingStandard

Caller ID replacement allowing users to hide their primary phone number during outbound calls

How much does it cost?

Subscription
  • Free app download
  • Subscription required for virtual number access
  • Coin-based top-ups for international calling

Subscription-gated access to virtual numbers combined with a coin-based microtransaction model for international calling usage.

What do users think recently?

Low confidence · Latest 62 of 99 total reviews analyzed · Based on 99 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.1/ 5
(1K)
Current version
4.3/ 5
+0.2 vs overall
(757)
Main signal post-update: the core utility of obtaining a second phone number provides convenience for international travel.

What is the recent mood?

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate the core utility of obtaining a second phone number provides convenience for international travel, but report misleading free-to-use marketing masks immediate paywalls that trigger user frustration and scam accusations and technical failures including undelivered messages and non-functional calling features render the subscription service unusable.

What Users Love

The core utility of obtaining a second phone number provides convenience for international travel

What Frustrates Users

Misleading free-to-use marketing masks immediate paywalls that trigger user frustration and scam accusations
Technical failures including undelivered messages and non-functional calling features render the subscription service unusable

What Users Want

Implementation of a free trial period for inactive users to test functionality before purchasing

How have ratings & review volume moved?

Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.

Rating over time

Vertical markers = app releases. Hover any release for the post-release impact delta.

Releases:MajorMinorPatch3 releases in range

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

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What is the competitive landscape for Second Phone Number: 2nd eSIM?

Where is it available?

Localized markets (12)

United StatesBrazilGermanySpainFranceItalyJapanSouth KoreaMexicoNetherlandsPortugalSweden

How's The Utilities Market?

**Pricing**: Subscription-gated access with coin-based top-ups. **Audience**: Marketplace sellers, dating app users, and international travelers. **Performance**: The app holds #99 Grossing in the US (Category 6002) and shows volatility in international communication charts, reflecting a struggle to maintain consistent chart positions against established incumbents.

How does it evolve in the Utilities market?

The app holds a #99 Grossing position in the US (Category 6002), but the 3.63 Android rating indicates significant friction compared to category leaders. The gap between free acquisition and grossing rank suggests that current monetization tactics are failing to convert casual users into long-term subscribers.

Rank progression

74 active rankings tracked — 30-day window

Which niche is Second Phone Number: 2nd eSIM in?

Privacy Chats

to manage a secondary virtual phone number

ChatPrivacyAdultsSubscriptionEstablished

Explore the full Privacy Chats niche

Every app in this space — 1 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.

Go deeper

The rivals identified

Nemeses(1)

Burner: Second Phone Number icon

Ad Hoc Labs, Inc

4.7(92.2K)

With over 92,000 reviews and a high-frequency release cadence, Burner is the established market leader for privacy-focused secondary lines.

Differentiators

  • Maintains a high-velocity release schedule with 16 updates in six months, signaling active product evolution.
  • Positions itself as a premium privacy tool rather than just a free calling utility.
  • Long-standing market presence since 2012 creates a significant brand-as-category moat.

Head to head

The target app must differentiate through superior UX and modern eSIM-specific features to avoid being commoditized by Burner's established brand authority.

Contenders(3)

2ndLine - Second Phone Number icon

TextNow, Inc.

4.1(138.9K)

Leverages the infrastructure of a major communication provider to offer stable, high-volume calling services.

Differentiators

  • Deep integration with TextNow's backend infrastructure ensures high call quality and reliability.
  • Focuses on a 'second line' utility that is strictly functional, appealing to professional users.
Hushed: US Second Phone Number icon

AffinityClick Inc.

4.1(54.7K)

A direct competitor in the utility space with a long track record of providing reliable secondary numbers.

Differentiators

  • Offers specialized international number support that appeals to global users beyond the US market.
  • Provides a mature feature set for temporary number management that directly mirrors the target app's core value.

A massive user base and high rating suggest strong product-market fit for casual, ad-supported communication.

Differentiators

  • Utilizes a social-networking-first category positioning to drive viral user acquisition.
  • Monetization model relies heavily on ad-supported free usage, creating a low barrier to entry.

Same space(4)

Talkatone: WiFi Text & Calls icon

TALKATONE, INC.

4.7(139.3K)

A highly-rated communication app that excels in WiFi-only calling scenarios.

Differentiators

  • Optimized specifically for WiFi-only communication, making it a go-to for international travelers.
  • High user satisfaction ratings indicate a very stable and reliable core calling experience.

One of the oldest players in the space, maintaining a massive user base through long-term brand loyalty.

Differentiators

  • Pioneered the ad-supported free calling model, creating a massive, price-sensitive user base.
  • Extensive experience in managing carrier-grade voice traffic at scale.
Phoner: Second Phone Number icon

Phoner Holdings LLC

4.5(34.3K)

A strong utility-focused competitor with a high rating and consistent update frequency.

Differentiators

  • Provides a clean, utility-first interface that avoids the social networking clutter of other competitors.
  • Focuses on privacy-centric features like anonymous calling that directly target the security-conscious user segment.
Google Voice icon
Google Voicemoat: high

Google

4.2(370.1K)

A massive, high-trust competitor that dominates the productivity-focused virtual number space.

Differentiators

  • Deep ecosystem integration with Google Workspace and personal Gmail accounts provides a massive distribution advantage.
  • Offers free, high-quality transcription and voicemail-to-text services that are difficult for smaller apps to replicate.

Compare Second Phone Number: 2nd eSIM against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for Second Phone Number: 2nd eSIM

Strengths to defend, gaps to attack

Core Strengths

  • Coin-based microtransaction model captures variable international calling revenue
  • Privacy masking utility serves high-churn marketplace segments

Critical Frictions

  • 3.63 Android rating indicates severe technical reliability issues
  • Aggressive paywalling contradicts free-to-use marketing, driving scam accusations

Growth Levers

  • Implement a limited free trial to prove service quality
  • Expand B2B utility for small business contact separation

Market Threats

  • Established incumbents like Burner maintain higher trust
  • High refund request volume risks store-level visibility penalties

What are the next best moves?

highPivot

Audit paywall messaging to align with free-to-use claims because scam accusations are the top complaint → reduce churn

Sentiment analysis shows frequent scam accusations linked to misleading free-to-use marketing.

Trade-off: Pause the international calling coin-bundle test — trust-repair is the higher-priority revenue lever.

highInvest

Ship technical stability fixes for messaging delivery because failed texts are the top subscription-unusable complaint → increase renewal

Subscribers report inability to send/receive texts, rendering the paid service unusable.

Trade-off: Deprioritize the new UI dashboard sprint — core service reliability is the current retention bottleneck.

A counter-intuitive read

The app's aggressive paywalling is not just a monetization error, but a survival mechanism to extract value from high-churn marketplace users who would otherwise abandon the service after a single transaction.

Feature Gaps vs Competitors

  • Advanced privacy features beyond call forwarding (available in Burner)
  • Carrier-grade voice infrastructure (available in 2ndLine)

Key Takeaways

  • The monetization strategy is currently cannibalizing brand trust; immediate pivots to transparent trial models are required to stabilize churn.
  • Technical reliability (messaging/calling) is the primary barrier to subscription renewal; performance hygiene must take precedence over new feature expansion.

The app provides necessary privacy utility, but its aggressive monetization and technical instability are destroying brand trust. The PM must prioritize core messaging reliability and transparent pricing to stop the rating decay and stabilize the subscriber base.

Where Is It Heading?

Declining

The category is consolidating around high-trust, feature-rich incumbents like Burner and Google Voice, leaving little room for apps with poor technical reliability. Unless the team shifts focus from aggressive monetization to core service stability, the app will continue to lose ground in the grossing charts as users migrate to more reliable alternatives.

Persistent technical failures in messaging and calling after recent updates indicate that the core service is not yet stable.

High-frequency scam accusations regarding the paywall model are eroding brand equity, which will likely suppress future organic install velocity.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Second Phone Number: 2nd eSIM, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app's competitive position has weakened due to a drop in user ratings and increased user frustration regarding paywall transparency, despite an expansion in international calling capabilities.

declined

Rating and Sentiment Score Drop

added

New Complaint Theme: Misleading Marketing

improved

International Calling Repositioned

added

Technical Reliability Weakness

Cite this report

Marlvel.ai. “Second Phone Number: 2nd eSIM Intelligence Report.” Updated May 20, 2026. https://marlvel.ai/apps/com-municorn-secondphone

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Data licensed under CC-BY-NC 4.0