Second Phone Number: 2nd eSIM is a utility app providing virtual phone numbers for calls and texts on iOS and Android.
The App DNA
What makes this app unique?
Users hire this service to maintain privacy during marketplace transactions or dating, seeking a low-friction alternative to physical SIM cards.
For Individuals requiring temporary or secondary phone lines for online marketplace transactions, dating privacy, or professional business contact separation.
What does it look like?
Key features
Selection of US and Canadian phone numbers for SMS and voice calls without physical SIM hardware
Voice calling to 190 countries using the secondary virtual line
Caller ID replacement allowing users to hide their primary phone number during outbound calls
How much does it cost?
Subscription-gated access to virtual numbers combined with a coin-based microtransaction model for international calling usage.
Velocity
Active developmentinternationalizationUX improvementsperformanceShow more...
The app maintains an active release cadence, shipping 5 updates over the last 65 days, averaging approximately 0.54 releases per week. While the latest version introduced a specific feature expansion, the majority of the release history consists of minor performance and stability improvements. The development trend is stable, focusing on incremental UX refinements and service expansion. The publisher frequently uses opaque release notes, suggesting that significant feature delivery may be managed via server-side flags rather than explicit App Store changelogs.
Who built it?
Municorn
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Scanner App. JPG, Photo to PDFUser Sentiment
What do users think recently?
Users report: Recent user voice shows a frustrated sentiment. Users appreciate the core utility of obtaining a second phone number provides convenience for international travel, but report misleading free-to-use marketing masks immediate paywalls that trigger user frustration and scam accusations.
How are ratings & reviews evolving?
What users say, by theme
- The core utility of obtaining a second phone number provides convenience for international travel
- Users report: Misleading free-to-use marketing masks immediate paywalls that trigger user frustration and scam accusations
62 of 99 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Second Phone Number: 2nd eSIM
How's the Utilities market?
The app holds a #99 Grossing position in the US (Category 6002), but the 3.63 Android rating indicates significant friction compared to category leaders. The gap between free acquisition and grossing rank suggests that current monetization tactics are failing to convert casual users into long-term subscribers.
Read the market outlookThe rivals identified
By Ad Hoc Labs, Inc
With over 92,000 reviews and a high-frequency release cadence, Burner is the established market leader for privacy-focused secondary lines.
- Maintains a high-velocity release schedule with 16 updates in six months, signaling active product evolution.
- Positions itself as a premium privacy tool rather than just a free calling utility.
- Long-standing market presence since 2012 creates a significant brand-as-category moat.
Text Me - Phone Call + TextingContender
Hushed: US Second Phone NumberContender
2ndLine - Second Phone NumberContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Second Phone Number: 2nd eSIM
Where is it heading?
The category is consolidating around high-trust, feature-rich incumbents like Burner and Google Voice, leaving little room for apps with poor technical reliability. Unless the team shifts focus from aggressive monetization to core service stability, the app will continue to lose ground in the grossing charts as users migrate to more reliable alternatives.
- Persistent technical failures in messaging and calling after recent updates indicate that the core service is not yet stable.
- Users report: High-frequency scam accusations regarding the paywall model are eroding brand equity, which will likely suppress future organic install velocity.
The SWOT
- Coin-based microtransaction model captures variable international calling revenue
- Privacy masking utility serves high-churn marketplace segments
- Implement a limited free trial to prove service quality
- Expand B2B utility for small business contact separation
Next best moves
Audit paywall messaging to align with free-to-use claims because scam accusations are the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's aggressive paywalling is not just a monetization error…
Read the full takeFeature gaps
Advanced privacy features beyond call forwarding (available in Burner) +1
Since the last report: The app's competitive position has weakened due to a drop in user ratings and increased user frustration regarding paywall transparency, despite an expansion in international calling capabilities.
Bottom line
The app provides necessary privacy utility, but its aggressive monetization and technical instability are destroying brand trust. The PM must prioritize core messaging reliability and transparent pricing to stop the rating decay and stabilize the subscriber base.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated