The Masters Tournament app is the official digital platform for Augusta National, providing an ad-free, premium viewing experience. It distinguishes itself through 'Every Shot, Every Hole' video coverage and advanced 3D shot tracking. Currently, it is the #1 Free Sports app in the US and #26 Free Overall, showing significant upward momentum (+28 spots) as the 2026 tournament approaches.
Product velocity
Unknown
Daily rank 🇺🇸
—
Sports
Sentiment
4.3
3k reviews
Nemesis
PGA TOUR
The App DNA
What makes this app unique?
For Golf enthusiasts and Masters fans seeking comprehensive, real-time, and multi-angle coverage of the tournament.
Key features
Watch up to 4 channels simultaneously on iPad, including Amen Corner and featured groups.
Interactive 3D course model to view every shot, ball location, and distance in real-time.
Personalized channel to watch every shot from specific players selected by the user.
How much does it cost?
The app is a promotional tool for Augusta National, prioritizing brand prestige and fan engagement over direct revenue, which allows for a high-quality, ad-free experience.
Velocity
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for The Masters Tournament
How's the Sports market?
The rivals identified
By PGA TOUR
The primary year-round rival that provides the most similar 'shot-by-shot' tracking and live scoring experience for professional golf fans.
- TourCast feature provides 3D visualization for every tournament, not just one week a year
- Comprehensive FedExCup season-long points tracking and historical player statistics
- Integration with PGA TOUR Radio for live audio coverage across all tour events
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for The Masters Tournament
Where is it heading?
- Ranked #26 Free Overall (↑28) — indicates massive seasonal adoption and effective pre-tournament marketing.
- v18.0.4253 added Enhanced Live Activities — shows active investment in the latest iOS hardware capabilities (Dynamic Island).
The SWOT
- Every Shot, Every Hole video coverage
- 4-channel multi-stream support on iPad
- Ad-free premium brand experience
- Deep integration with iOS features (Dynamic Island, Live Activities)
- Integration of betting odds (currently a Nemesis advantage)
- Expansion of year-round content/archives to reduce churn
- Broadening video rights to more international markets
Next best moves
Develop a 'Year-Round' mode
+ 2 more prioritized movesFeature gaps
Year-round utility and FedExCup tracking (available in PGA TOUR) +2
Since the last report: The app has pivoted its competitive strategy to address seasonal churn by targeting year-round utility and betting integration, re-positioning the PGA TOUR as its primary rival.
Bottom line
The Masters app is the gold standard for single-event UX, leveraging 'Every Shot, Every Hole' to create a moat that even the PGA TOUR cannot match for a single week. However, its seasonal nature makes it a 'disposable' app for many users; to evolve, it must find a way to provide value beyond the second week of April.
Unlock 3 critical frictions, 2 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeReport last updated