QLD Fires is a paid utility app for Android and iOS that aggregates official Queensland bushfire and weather data for local situational awareness.
Product velocity
Steady
Daily rank 🇺🇸
#62
▼1News · paid
Sentiment
5.0
4 reviews
Nemesis
Watch Duty: Wildfire Maps
The App DNA
What makes this app unique?
Users hire this app to monitor fire threats near their saved locations, reducing the cognitive load of checking multiple government websites manually.
For Queensland residents and travelers requiring real-time bushfire situational awareness and weather data.
What does it look like?
Key features
Displays fire incidents on a map view to calculate distance from the user's current GPS coordinates
Stores specific user-defined locations to monitor fire activity in those areas
Aggregates fire data from Queensland Rural Fire Service, wind data from Bureau of Meteorology, and satellite hotspots from Geoscience Australia
How much does it cost?
Paid model at $0.99 per download with no recurring subscription or ad-supported tiers.
Velocity
Steady developmentShow more...
5 versions in history. Development pace: steady.
Who built it?
P4G Pty
8 apps tracked · News
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for QLD Fires
How's the News market?
QLD Fires holds the #1 Paid position in the Australian News & Magazines category, but its #111 overall rank reflects its status as a seasonal utility rather than a daily-habit app. The wide gap between category dominance and overall chart volatility signals that the app lacks the retention loops required to compete for broader daily attention.
Read the market outlookThe rivals identified
By Sherwood Forestry Service, Inc.
This is the only candidate providing a dedicated, real-time wildfire mapping service that directly mirrors the core utility of QLD Fires.
- Integrates crowdsourced field reports alongside official agency data to provide hyper-local fire intelligence
- Features push notifications for specific fire perimeters, allowing users to track active threats in real-time
- Maintains a high-velocity release cadence of 18 updates in six months, ensuring rapid feature iteration
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for QLD Fires
Where is it heading?
Users report: The emergency-utility market is consolidating around real-time, community-driven alert platforms that prioritize speed over static data aggregation. QLD Fires remains exposed to this shift, as its current manual-refresh model fails to provide the immediate situational awareness users expect during fire events.
- The lack of automated push notifications forces users to manually check the app, which limits retention during non-emergency periods.
- Recent updates focused on stability and radar feed fixes, indicating the app remains in a maintenance-heavy development cycle.
The SWOT
- Aggregation of official government data feeds provides high-trust utility
- $0.99 upfront price removes recurring subscription friction
- Integration of crowdsourced reporting to fill official data gaps
- Expansion of watch-zone alerts to include weather-change triggers
Next best moves
Ship automated push notifications for fire perimeters because manual-refresh is the top retention barrier → increase daily active usage
The counter-intuitive read
The app's $0.99 price is not a barrier but a moat…
Read the full takeFeature gaps
Automated push notifications for fire perimeters (available in Watch Duty) +2
Since the last report: The intelligence depth increased significantly, moving from a basic functional overview to a competitive analysis that identifies critical retention gaps against real-time alternatives.
Bottom line
QLD Fires holds its category lead through trusted government data aggregation but bleeds users to real-time competitors like Watch Duty, so revenue growth hinges on building an automated alert loop to replace the current manual-refresh design.
Unlock 3 critical frictions, 3 market threats and the analyst’s take.
Access the full report for freeReport last updated