QLD Fires

QLD Fires

By P4G Pty

QLD Fires is a paid utility app for Android and iOS that aggregates official Queensland bushfire and weather data for local situational awareness.

The App DNA

What makes this app unique?

Users hire this app to monitor fire threats near their saved locations, reducing the cognitive load of checking multiple government websites manually.

For Queensland residents and travelers requiring real-time bushfire situational awareness and weather data.

What does it look like?

Key features

Fire Location Mappingstandard

Displays fire incidents on a map view to calculate distance from the user's current GPS coordinates

Watch Zonesedge

Stores specific user-defined locations to monitor fire activity in those areas

Multi-Source Data Integrationedge

Aggregates fire data from Queensland Rural Fire Service, wind data from Bureau of Meteorology, and satellite hotspots from Geoscience Australia

How much does it cost?

paid$0.99 one-time purchase

Paid model at $0.99 per download with no recurring subscription or ad-supported tiers.

Velocity

Steady developmentShow more...

5 versions in history. Development pace: steady.

See all version history

Who built it?

P4G Pty

8 apps tracked · News

TAS FiresTAS FiresNSW FiresNSW FiresVIC FiresVIC FiresWAFiresWAFiresAUSWindsAUSWindsMelbWindsMelbWindsSA FiresSA Fires
Explore the full publisher profile

User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
5.00 · 4
Google Play
0.00 · 0

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for QLD Fires

How's the News market?

QLD Fires holds the #1 Paid position in the Australian News & Magazines category, but its #111 overall rank reflects its status as a seasonal utility rather than a daily-habit app. The wide gap between category dominance and overall chart volatility signals that the app lacks the retention loops required to compete for broader daily attention.

Read the market outlook

The rivals identified

Watch Duty: Wildfire Maps

By Sherwood Forestry Service, Inc.

This is the only candidate providing a dedicated, real-time wildfire mapping service that directly mirrors the core utility of QLD Fires.

  • Integrates crowdsourced field reports alongside official agency data to provide hyper-local fire intelligence
  • Features push notifications for specific fire perimeters, allowing users to track active threats in real-time
  • Maintains a high-velocity release cadence of 18 updates in six months, ensuring rapid feature iteration
QLD Fires vs Watch Duty: Wildfire Maps

Unlock the head-to-head verdict: where this rival wins, and where it loses.

Access the full report for free

The Analyst's Read

Key takeaways for QLD Fires

Where is it heading?

Users report: The emergency-utility market is consolidating around real-time, community-driven alert platforms that prioritize speed over static data aggregation. QLD Fires remains exposed to this shift, as its current manual-refresh model fails to provide the immediate situational awareness users expect during fire events.

  • The lack of automated push notifications forces users to manually check the app, which limits retention during non-emergency periods.
  • Recent updates focused on stability and radar feed fixes, indicating the app remains in a maintenance-heavy development cycle.

The SWOT

Core Strengths
  • Aggregation of official government data feeds provides high-trust utility
  • $0.99 upfront price removes recurring subscription friction
Critical Frictions 3 weaknesses inside
Growth Levers
  • Integration of crowdsourced reporting to fill official data gaps
  • Expansion of watch-zone alerts to include weather-change triggers
Market Threats 3 threats identified

Next best moves

1 Invest

Ship automated push notifications for fire perimeters because manual-refresh is the top retention barrier → increase daily active usage

The counter-intuitive read

The app's $0.99 price is not a barrier but a moat…

Read the full take

Feature gaps

Automated push notifications for fire perimeters (available in Watch Duty) +2

Since the last report: The intelligence depth increased significantly, moving from a basic functional overview to a competitive analysis that identifies critical retention gaps against real-time alternatives.

Bottom line

QLD Fires holds its category lead through trusted government data aggregation but bleeds users to real-time competitors like Watch Duty, so revenue growth hinges on building an automated alert loop to replace the current manual-refresh design.

Unlock 3 critical frictions, 3 market threats and the analyst’s take.

Access the full report for free

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by QLD Fires, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The intelligence depth increased significantly, moving from a basic functional overview to a competitive analysis that identifies critical retention gaps against real-time alternatives.

shifted

Competitive Stance

improved

Feature Classification

added

SWOT Analysis

Cite this report

Marlvel.ai. “QLD Fires Intelligence Report.” Updated Jun 10, 2026. https://marlvel.ai/apps/com-p4g-qldfires

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