Report updated Apr 17, 2026
Splice - Video Editor & Maker
For content creators, social media influencers, and mobile users who want to produce professional-looking videos for platforms like TikTok and Instagram with minimal effort.
Splice - Video Editor & Maker is an established photo & video app that is available. With a 4.4/5 rating from 558.6K reviews, it shows polarized user reception. Users particularly appreciate ease of use, though aggressive paywall/pricing remains a common concern.
What is Splice - Video Editor & Maker?
Current Momentum
v4.28
Hey there, beloved Splicers, While you’ve been shooting and sharing, we’ve been squashing! Bugs, that is. Plus, we’ve smoothed out a couple of minor performance issues. Can I get a “heck, yes”?? Enjoy your stunning updated Splice—it’s a beauty, even if we do say so ourselves ;) Love from the Splice team
Active Nemesis
CapCut: Photo & Video Editor
By Bytedance Pte
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Intuitive multi-track timeline for trimming, cutting, and merging clips with desktop-level precision.
Advanced control over clip playback speed, including slow motion, fast motion, timelapse, and hyperlapse effects.
Professional background removal and layering capabilities for complex visual compositions.
Access to over 6,000+ royalty-free tracks from Artlist and Shutterstock for background audio.
Built-in aspect ratio presets tailored for TikTok, Instagram Reels, and YouTube.
How much does it cost?
- Free version with basic editing tools (no export)
- Premium subscription (weekly, monthly, or yearly)
Uses an aggressive 'freemium' model where even the first video export is often gated. The weekly subscription model is a major point of user contention, often perceived as a 'trap' for forgetful users.
Who Built It?
Bending Spoons Apps ApS
Equipping mobile creators with professional-grade motion design, AI photo restoration, and cinema-quality video editing tools.
Portfolio
7
Apps
What other apps does Bending Spoons Apps ApS make?
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Explore the full Bending Spoons Apps ApS report
Portfolio breakdown, audience, momentum, and every app published by Bending Spoons Apps ApS.
What do users think recently?
High confidence · Latest 100 of 558.2K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate ease of use and asset quality, but report aggressive paywall/pricing and technical bugs.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Splice - Video Editor & Maker?
Where is it available?
Localized markets (20)
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
Rank progression
170 active rankings tracked — 30-day window
The rivals identified
The outtake for Splice - Video Editor & Maker
Strengths to defend, gaps to attack
Core Strengths
- 6,000+ royalty-free tracks via Artlist/Shutterstock partnerships
- High-precision multi-track timeline UI
- Strong #10 Grossing rank in the US market
- High brand recognition among serious mobile creators
Critical Frictions
- Aggressive 'no-export' paywall for free users
- Technical glitches in text animations and export stability
- Android version rating (3.7) significantly lags behind iOS (4.6)
- High annual cost (£120) relative to feature updates
Growth Levers
- AI-driven automation (auto-captions, eye contact) to match CapCut/Captions
- Granular speed ramping curves to compete with VN Video Editor
- Custom LUT and font import for professional colorists
- More transparent free-tier onboarding to reduce churn
Market Threats
- CapCut's direct TikTok integration and massive template library
- Captions app's dominance in AI-specific creator utilities
- User migration to VN Video Editor for more 'pro' features at lower costs
What are the next best moves?
Implement a 'First Export Free' or limited trial export policy.
Directly addresses the #1 complaint theme ('Unfair use of paywall before exporting') which is currently driving the declining sentiment trend.
Develop AI-powered Auto-Captions and Subtitle styling.
Addresses the feature gap with Nemesis (CapCut) and New Kid (Captions) who are winning users through AI-driven automation.
Resolve text animation rendering glitches.
Cited as a specific technical frustration where users must 'generate video nearly 10 times' to get a successful export.
Feature Gaps vs Competitors
- Auto-captions (available in CapCut and Captions)
- AI Eye Contact correction (available in Captions)
- 3D Zoom and AI background removal (available in CapCut)
- Custom LUT and font imports (available in VN Video Editor)
- Granular curve-based speed ramping (available in VN Video Editor)
Key Takeaways
Splice is a high-revenue incumbent that wins on asset quality and UI precision, but it is currently vulnerable due to aggressive monetization and a lack of AI innovation. To maintain its #10 Grossing position, the PM must shift focus from maintenance to closing the AI feature gap while softening the paywall friction that is currently poisoning user sentiment.
Where Is It Heading?
Declining
Frustrated user base citing £120/year price hikes without perceived value increases — indicates high churn risk.
#10 Grossing rank (US) — confirms strong current revenue capture from the existing power-user base.
Recent updates (v4.28.61) focused on 'performance optimizations' — suggests a maintenance phase rather than aggressive feature growth.