Splice is a professional-grade mobile video editor by Bending Spoons, targeting social media creators who need desktop-level precision on a phone. It currently holds a strong #10 Grossing position in the US Photo & Video category, driven by a high-quality licensed music library and an intuitive multi-track timeline. However, the app is facing a declining sentiment trend due to aggressive weekly subscription pricing and a lack of AI-driven features that competitors like CapCut and Captions have successfully pioneered.
Product velocity
Unknown
Daily rank 🇺🇸
#125
▲2Photo & Video · free
Sentiment
4.4
559k reviews
Nemesis
CapCut: Photo & Video Editor
The App DNA
What makes this app unique?
For Content creators, social media influencers, and mobile users who want to produce professional-looking videos for platforms like TikTok and Instagram with minimal effort.
What does it look like?
Key features
Intuitive multi-track timeline for trimming, cutting, and merging clips with desktop-level precision.
Advanced control over clip playback speed, including slow motion, fast motion, timelapse, and hyperlapse effects.
Professional background removal and layering capabilities for complex visual compositions.
Access to over 6,000+ royalty-free tracks from Artlist and Shutterstock for background audio.
Built-in aspect ratio presets tailored for TikTok, Instagram Reels, and YouTube.
How much does it cost?
Uses an aggressive 'freemium' model where even the first video export is often gated. The weekly subscription model is a major point of user contention, often perceived as a 'trap' for forgetful users.
Velocity
Who built it?
Bending Spoons Apps ApS
7 apps tracked · Photo & Video
Remini - AI Photo Enhancer
Alight Motion
Filmic Pro－Video Camera
DoubleTake - Multicam video
Filmic Legacy
Filmic Firstlight - Photo AppUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate ease of use and asset quality, but report aggressive paywall/pricing.
How are ratings & reviews evolving?
What users say, by theme
- Ease of Use
- Asset Quality
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Splice - Video Editor & Maker
How's the Photo & Video market?
The rivals identified
By Bytedance Pte. Ltd.
The definitive market leader that mirrors Splice's timeline-based workflow while leveraging a massive ecosystem advantage through direct TikTok integration.
- Superior AI-driven features including auto-captions, 3D zoom, and background removal
- Massive library of trending templates that allow users to replicate viral TikTok formats instantly
- Deep integration with TikTok's music library and trending sounds
InShot - AI Video EditorContender
KineMaster - Video EditorContenderKKineMaster-Video Editor&MakerContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Splice - Video Editor & Maker
Where is it heading?
- Frustrated user base citing £120/year price hikes without perceived value increases — indicates high churn risk.
- #10 Grossing rank (US) — confirms strong current revenue capture from the existing power-user base.
- Recent updates (v4.28.61) focused on 'performance optimizations' — suggests a maintenance phase rather than aggressive feature growth.
The SWOT
- 6,000+ royalty-free tracks via Artlist/Shutterstock partnerships
- High-precision multi-track timeline UI
- Strong #10 Grossing rank in the US market
- High brand recognition among serious mobile creators
- AI-driven automation (auto-captions, eye contact) to match CapCut/Captions
- Granular speed ramping curves to compete with VN Video Editor
- Custom LUT and font import for professional colorists
- More transparent free-tier onboarding to reduce churn
Next best moves
Implement a 'First Export Free' or limited trial export policy.
+ 2 more prioritized movesFeature gaps
Auto-captions (available in CapCut and Captions) +4
Since the last report: Splice is facing a decline in sentiment driven by aggressive paywall tactics and a failure to keep pace with AI-driven feature innovation seen in competitors like CapCut.
Bottom line
Splice is a high-revenue incumbent that wins on asset quality and UI precision, but it is currently vulnerable due to aggressive monetization and a lack of AI innovation. To maintain its #10 Grossing position, the PM must shift focus from maintenance to closing the AI feature gap while softening the paywall friction that is currently poisoning user sentiment.
Unlock 4 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeReport last updated