Wealth+ 2
For privacy-conscious individuals who prefer manual control over their financial data and want a simple, ad-free tool to track their net worth without linking bank accounts.
Wealth+ 2 is a market-leading finance app that is a paid app. With a 4.8/5 rating from 111 reviews, it delivers strong user satisfaction. Users particularly appreciate simplicity and ease of use, though feature requests remains a common concern.
What is Wealth+ 2?
Current Momentum
v1.6 · 56mo ago
ZombieWealth+ 2 added Japanese localization in its last update, but has not seen any activity in over four years.
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Data is stored locally in the user's private iCloud account with no server-side storage or account setup required.
Allows users to manually log assets and liabilities without linking to external financial accounts.
Automatically synchronizes data across iPhone and iPad devices via iCloud.
How much does it cost?
- One-time purchase of $2.99
The app utilizes a simple, non-subscription model which appeals to users wary of recurring costs. However, this may limit long-term revenue for continuous feature development compared to competitors.
Who Built It?
Little Apps
Providing privacy-conscious users with manual tracking tools that keep personal data strictly on-device and out of third-party servers.
Portfolio
3
Apps
What other apps does Little Apps make?
Explore the full Little Apps report
Portfolio breakdown, audience, momentum, and every app published by Little Apps.
What do users think recently?
High confidence · 23 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a thrilled sentiment. Users appreciate simplicity and ease of use and privacy and manual control, but report feature requests and technical bugs.
Limited review volume (23 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Wealth+ 2?
How's The Finance Market?
How does it evolve in the Finance market?
Rank progression
6 active rankings tracked — 30-day window
The rivals identified
The outtake for Wealth+ 2
Strengths to defend, gaps to attack
Core Strengths
- Strong privacy-first brand identity
- High user loyalty (5+ year users)
- Minimalist, non-intimidating UI
- One-time purchase model (no subscription fatigue)
Critical Frictions
- Development stagnation (last update Aug 2021)
- Critical data-saving bug reported by users
- No Mac OS support
- Limited data organization (no tagging or archiving)
Growth Levers
- Launch Mac OS version to match competitor 'Debit & Credit'
- Implement category archiving to manage long-term data clutter
- Add 'Goals' tracking to increase user engagement
Market Threats
- NetWorth Share's active development and free-to-try model
- Declining App Store visibility (#89 Paid, ↓20)
- Newer minimalist entrants like 'Assets' capturing the aesthetic-focused market
What are the next best moves?
Fix the 'First Entry' data loss bug
This is a critical technical bug reported in sentiment analysis that directly impacts the core utility of the app and risks immediate churn for new users.
Develop a Mac OS version
This is a top user feature request and a key differentiator for competitors like 'Debit & Credit' that Wealth+ 2 currently lacks.
Implement Category Archiving and Tagging
Users with long-term data (5+ years) are requesting ways to manage old categories; this addresses the 'Feature Requests' theme in sentiment data.
Feature Gaps vs Competitors
- Mac OS Support (available in Debit & Credit)
- Financial Goals/Milestones (available in Worth Tracker)
- Granular historical data points (available in NetWorth Share)
- Free-to-try entry tier (available in NetWorth Share)
Key Takeaways
Wealth+ 2 is a high-quality utility that has successfully captured a privacy-centric niche, but it is currently in a 'maintenance trap.' To avoid being displaced by the more active NetWorth Share, the PM must address the data-saving bug and expand to Mac OS to satisfy its most loyal power users.
Where Is It Heading?
Declining
Rank dropped 20 positions to #89 Paid Finance — indicates loss of market momentum.
No app updates since August 2021 — suggests the product is in maintenance mode, not active investment.
User mood remains 'Thrilled' with a 4.75 rating — indicates a very strong, resilient core value proposition.