Report updated May 5, 2026

Momo: AI Photo & Video Maker is a struggling photo & video app that is free with in-app purchases. With a 4.4/5 rating from 400K reviews, it struggles with user retention. Users particularly appreciate high quality and professional visual output generated by the core ai engine, though aggressive monetization strategy forces recurring payments for individual image generations post-subscription remains a common concern.

What is Momo: AI Photo & Video Maker?

Momo is an AI-powered photo and video generator for social media and professional headshots on iOS and Android.

Users hire Momo for instant digital identity transformation and viral content creation, but the current monetization friction prevents the app from building a loyal, recurring user base.

Current Momentum

v2.9 · 5d ago

Active
  • Shipped expanded AI-generated video trends.
  • Ships regular performance and bug fixes.

Active Nemesis

EPIK - AI Photo & Video Editor

EPIK - AI Photo & Video Editor

By SNOW

Other Rivals

Remini - AI Photo Enhancer
Photoroom: AI Photo Editor
FaceApp: Perfect Face Editor
BeautyPlus-Selfie Photo Editor
Canva: AI Video & Photo Editor
AI Video - AI Video Generator

7-Day Rank Pulse 🇺🇸

Photo & Video
#63
33

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

AI Profile TrainingDifferentiator

Trains a personalized model on 8-12 user-provided images to generate consistent AI portraits

AI Twin GeneratorDifferentiator

Creates a digital alter ego from user selfies

AI Aging Photo-VideosDifferentiator

Generates video sequences showing realistic age progression or regression

How much does it cost?

Freemium
  • Free tier with limited access
  • Premium subscription for unlimited generation

Freemium model utilizes high-compute AI generation as a gate for premium subscription conversion.

What do users think recently?

High confidence · Latest 100 of 171 total reviews analyzed · Based on 171 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.4/ 5
(400K)
Current version
4.5/ 5
+0.1 vs overall
(76.1K)
Main signal post-update: high quality and professional visual output generated by the core AI engine.

What is the recent mood?

Upset

Recent user voice shows a upset sentiment. Users appreciate high quality and professional visual output generated by the core ai engine, but report aggressive monetization strategy forces recurring payments for individual image generations post-subscription.

What Users Love

High quality and professional visual output generated by the core AI engine

What Frustrates Users

Aggressive monetization strategy forces recurring payments for individual image generations post-subscription

What Users Want

Transparent free trial or demonstration mode to evaluate quality before financial commitment

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for Momo: AI Photo & Video Maker?

Where is it available?

Localized markets (13)

United StatesAustraliaBrazilGermanySpainFranceItalyJapanSouth KoreaMexicoNetherlandsPortugalSweden

How's The Photo & Video Market?

How does it evolve in the Photo & Video market?

Momo holds a #62 Grossing rank in the US Photo & Video category, signaling that its viral feature set successfully drives revenue despite significant user trust issues.

Rank progression

197 active rankings tracked — 30-day window

The rivals identified

Nemeses(1)

EPIK - AI Photo & Video Editor icon

SNOW Corporation

4.3(635.4K)

EPIK occupies the exact same 'AI-powered profile and headshot' niche with a high-velocity release cadence that directly challenges Momo's core value proposition.

Differentiators

  • Offers comprehensive manual editing tools alongside AI generation, whereas Momo focuses primarily on automated AI outputs.
  • Maintains a consistent release schedule of 12 updates in six months, ensuring rapid adaptation to trending AI filters.
  • Provides a broader suite of video-specific editing tools that cater to social media creators beyond just static headshots.

Head to head

Momo must double down on its 'one-tap' professional utility to differentiate from EPIK's broader, more complex creative suite.

Contenders(3)

FaceApp: Perfect Face Editor icon

FaceApp Technology Limited

4.3(5.3M)

FaceApp remains the benchmark for facial transformation and age-progression filters, directly competing for Momo's social media audience.

Differentiators

  • Proprietary facial mapping technology allows for more nuanced and realistic expression changes than generic AI generators.
  • Deep integration of viral social media trends keeps the app relevant for casual users seeking quick, shareable content.

Photoroom is the primary threat for the 'business professional' use case due to its superior background removal and studio-quality lighting effects.

Differentiators

  • Specialized focus on e-commerce and professional product photography provides a more robust toolset for business-oriented users.
  • Advanced AI background replacement technology creates more realistic studio environments than standard profile-focused apps.
Remini - AI Photo Enhancer icon

Bending Spoons Apps ApS

4.1(5.8M)

Remini dominates the AI enhancement space with massive scale and a highly aggressive update cycle that sets the industry standard.

Differentiators

  • Industry-leading AI restoration technology that consistently outperforms competitors in facial detail reconstruction and clarity.
  • Aggressive monetization strategy utilizing high-frequency paywalls that effectively convert casual users into long-term subscribers.

Same space(2)

Canva serves as a broader creative platform that is increasingly encroaching on the AI headshot market via its integrated AI tools.

Differentiators

  • Offers a complete design ecosystem that allows users to place AI headshots directly into professional marketing materials.
  • Cross-platform synchronization between mobile and desktop provides a significant workflow advantage for professional users.
BeautyPlus-Selfie Photo Editor icon

PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.

4.6(5M)

A long-standing peer in the selfie-enhancement space that focuses on beauty-centric filters rather than professional headshots.

Differentiators

  • Deep focus on real-time beauty adjustments and AR makeup filters that cater to a younger, social-first demographic.
  • Extensive library of community-created templates that fosters higher user retention through social sharing loops.

New entrants(1)

A high-velocity entrant focusing on the emerging AI video generation market, signaling a shift away from static photo apps.

Differentiators

  • Prioritizes text-to-video generation, capturing the market shift toward dynamic content over static profile pictures.
  • Rapid release cycle of 24 updates in six months indicates a highly experimental and responsive development posture.

Compare Momo: AI Photo & Video Maker against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for Momo: AI Photo & Video Maker

Strengths to defend, gaps to attack

Core Strengths

  • High-velocity trend adoption drives viral sharing
  • One-tap professional utility reduces user effort

Critical Frictions

  • Bait-and-switch monetization drives churn
  • 0.7★ Android-iOS rating gap indicates instability
  • Lack of free trial prevents quality verification

Growth Levers

  • Transparent credit-system audit restores trust
  • Wearable integration for professional headshot utility

Market Threats

  • EPIK's 12-update cadence outpaces development
  • Remini's aggressive paywall sets high benchmark

What are the next best moves?

highPivot

Pivot trial structure to a 3-day free demo because trial-length is the #1 complaint theme → reduce refund surge

Sentiment analysis identifies trial-length and lack of transparency as the primary driver of 1-star reviews.

Trade-off: Pause the annual-tier price test — refund surge has 4x the revenue impact.

highInvest

Invest in Android stability patches because the 0.7★ rating gap indicates technical blockers → improve retention

Android-specific complaints regarding UI blocking and gallery permissions are suppressing the platform rating.

Trade-off: Postpone the 'Fantasy Portrait' style expansion — stability is a prerequisite for conversion.

A counter-intuitive read

The app's #62 Grossing rank is a liability, not a win: it signals that the current monetization model is extracting maximum value from a shrinking, alienated user base.

Feature Gaps vs Competitors

  • Manual retouching tools (available in EPIK but absent here)
  • Cross-platform desktop synchronization (available in Canva but absent here)

Key Takeaways

Momo captures viral interest through rapid trend adoption, but its aggressive monetization creates a trust deficit that limits long-term growth, so the PM must prioritize transparent trials to stabilize the user base.

Where Is It Heading?

Declining

The AI photo market is consolidating around apps that balance viral features with predictable, transparent pricing. Momo's current trajectory is exposed: without a pivot to a trial-based model, the high churn rate will erode the discovery advantage provided by its viral trends.

Aggressive post-subscription coin prompts drive high churn, which accelerates the decline in long-term user retention.

Technical instability on Android prevents the generation workflow, which compounds the rating drag already visible on the platform.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Momo: AI Photo & Video Maker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app is experiencing a decline in user trust and market position due to aggressive, opaque monetization tactics that overshadow its viral feature set.

declined

Sentiment Score Drop

shifted

Monetization Friction

declined

Grossing Rank Decline

shifted

Feature Set Reorganization

added

New Technical and Trust Weaknesses

Cite this report

Marlvel.ai. “Momo: AI Photo & Video Maker Intelligence Report.” Updated May 5, 2026. https://marlvel.ai/apps/com-scaleup-dreame

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